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Global Marketing and Communication of Apple Inc | Report

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Added on  2020-02-03

Global Marketing and Communication of Apple Inc | Report

   Added on 2020-02-03

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GLOBAL MARKETING AND COMMUNICATION 1
Global Marketing and Communication of Apple Inc | Report_1
Table of ContentsPART 1..................................................................................................................................................31.1 INTRODUCTION.....................................................................................................................31.2 Globalisation Localisation and Glocalisation............................................................................41.3 Marketing mix selection ...........................................................................................................41.3 How globalization affects product and promotion with regards to brand Apple Inc. ..............41.3.2 Standardization V/s Adaptation strategy.................................................................................51.3.3 Affect of localisation on product and promotion of Apple Inc...............................................51.3.4 How glocalisation impacts product and promotion with regards to the Brand Apple Inc. ....61.3.5 Local products and brands......................................................................................................6PART 2..................................................................................................................................................72.1 Introduction ...............................................................................................................................72.2 Marketing segmentation ...........................................................................................................7CONCLUSION....................................................................................................................................7References............................................................................................................................................92
Global Marketing and Communication of Apple Inc | Report_2
PART 11.1 INTRODUCTIONThe global marketing can be defined as product strategy to enhance sales via intensemarketing and promotion to the overseas market. It can be defined as method of conceptualizingand than communicating a final offerings overseas with the expectation to reach the globalmarketing community (Carney, 2005). With the help of global marketing company can assurerecognition of its brand in worldwide market. In this report various aspects of global marketing andcommunication will be studied in the context of Apple INC. It is multinational technology companythat is founded in 1976 at Cupertino, California. The company deals in range of hardware, software,consumer electronics , digital distribution etc. 3
Global Marketing and Communication of Apple Inc | Report_3

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