Global Market and Sales Development

GLOBAL MARKET AND
SALES DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
ORGANISATIONAL OVERVIEW/PROFILE..............................................................................3
MACRO ENVIRONMENTAL ANALYSIS..................................................................................3
THE INTERNAL ANALYSIS BY MCKINEY'S 7th MODEL.....................................................5
OPERATIONAL ENVIRONMNET BY PORTER'S 5 FORCES..................................................6
MARKETING OBJECTIVES.........................................................................................................8
MARKETING STRATEGY............................................................................................................8
ENTRY STRATEGY......................................................................................................................9
MARKETING TACTICS................................................................................................................9
PROMOTIONAL..........................................................................................................................10
MARKETING ACTION PLAN....................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Checkout.com is a service industry. The service sector produce intangible outputs which
base of labour, skills, and technology that change the situation of product and persons, or that
transfer of knowledge or ownership between others. Company founded in 2012, basically it is
involved in e- commerce businesses. Where they processing international payments. According
to the pricing section of website, the service firm offers merchants interchange-plus or flat rate
pricing decision. This company have high rate of customer in UK. The company is similar to
stripe and 2checkout company. The enterprise works is that it bundle of payment gateway with a
mechanist account as a parts of an all in one software. Moreover original name of checkout.com
was opus payments in April 2012. the company supports payments in 159 countries with 18
different pay methods. The technique are generally used apple pay and google pay (Ivanova
2016).
ORGANISATIONAL OVERVIEW/PROFILE
Basically firm deal with many of user who don't have merchants account. Company
create a global account which state a clear accessibility to user to exchange the money. In any of
the countries without any cost of session. checkout.com gives promotional and specific gift to the
user at big amount of exchange. Philippines is right place where checkout must be in form of
market. In Philippines there are only payments gateway which provide access to online
payments. Their is no nay change in the form of currencies in quick method. The checkout.com
deal with the exchange of money.
MACRO ENVIRONMENTAL ANALYSIS
PESTLE ANALYSIS OF PHILIPPINE FOR THE BUSINESS
There are many competitors available in the market. For introduction of the product in
the existing market can be very touch to evolve. There are so many hurdles are there which are
going to face by the company. To introduce their product in the market company need to use the
most effective strategy to mark up and aware the product to the customers. There is a business
strategy which is going to use with the PESTLE (Cechinel 2016).
PESTLE is here the analysis which is going to get the information for making a good
strategy for the international business. It includes Political, Economic, Social, Technological,
Legal and Environmental factors.

Political factor
By the PWC reports Philippines government's attitude towards businesses are very
positive. Philippine Development Plan 2017 – 2022 were introduced by the government. Their
country has adopted the growth strategy for their people, to get rid of the poverty and to grow as
major power player. This create the opportunity for other business unit to get introduce in that
country. By completing the compulsory formality they are able to get authorised for the business.
As the country is committed for promotion of economic growth through market force that can
helpful in bringing the wealth into this developing world. Several Special Economic Zones has
be established by the government of that country (Zhan 2016). As long as they are inside the
zone they don't need to pay the duty and taxes on the imported goods. Such political help can
help the business to grow.
Economic factor
Philippines is now the 38th largest economy in this world. It's GDP was worth $330.91
billion in the financial year 2018. The main economy boosting industries are tourism, agriculture,
pharmaceuticals,electronics, mining mineral processing, and manufacturing. As the UK is one of
the top trading partner the company can easily be established in that country. This country is
very good to invest due to low cost of business set-up, easy location for resources. In DEC 2019,
corporate tax rate was 30% for the resident and non resident both corporations.
Social factor
People of Philippine are called Filipinos. They are so friendly and helpful in nature. They
are well known for sense of humour and positive attitude. Most of them try to give their best to
their visitors and to make them feel like VIPs. This is one of the great cause for having many
number of visitors in this country. English and Filipino both are the official languages in that
country and 87 regional languages are spoken in whole country. Major religion is Christianity
and Islam comes on second position (Sottilare and et. al., 2018). Population of the country is 108
million in 2020. Life expectancy of women are 73 years and men having 66 years. English as a
official language makes easy to communicate the foreign companies to running the business
operations in the country. Country also having some social challenges like poverty, drug abuse,
killing, lack of job opportunities etc. All these can be used for the business development in the
country.
Technological factor