Global Marketing and Sales Management

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GLOBAL MARKETING AND
SALES MANAGEMENT
Name:
Student I.D:
Date:
Zara Company

Table of Contents
Abstract..................................................................................................................................................4
1-Introduction.........................................................................................................................................5
2- International outlook image and the product/category selection...............................................5
3-Competitors...................................................................................................8
4- Macro environment............................................................................................................................9
PESTLE Analysis of both countries.....................................................................................................11
5- MICROENVIRONMENT..................................................................................................................12
6-Market strategy.................................................................................................................................13
7-Segmentation...................................................................................................................................14
8-Marketing Mix...................................................................................................................................16
9-Conclusion........................................................................................................................................21
References..........................................................................................................................................22
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Abstract
In a modest business world, each business struggles for improved and more substantial
part of the marketplace. Purchaser association stays crucial to influence achievement. A
vital feature of producing then generating company for a customer appointment,
devotion creation advancement. Despite a lot of empirical and theoretical evidences
available on the subject related to the Zara’s success and put some suggestions to
other fashion industry. The purpose of this research was to examine the UK and
Pakistan clothing industry and to evaluate that how Zara’s brand achieves the more
success in the world. Rest of the study will be beneficial for the designers to improve the
clothing industry in UK and Pakistan. This study of this company is a characteristic
demonstrative of fashion brand is an example to examines Zara's advertising policy
through 4P’s philosophy, the details success, hoping to deliver about clarification and
help for the progress of UK and Pakistan fast fashion wear business (Chunling, 2021).
Keywords: Zara brand, Clothing industry, UK fashion industry, Pakistan textile
enterprises, Market Entry strategies, Environmental analysis, 4P’s marketing.
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1. Introduction
Global marketing is fragment of marketing. Marketing denotes to evaluating the market,
verdict out what clients need, and defining whether you can make it at the accurate
price. International marketing was primarily the field of multinational concerns.
Meanwhile the appearance of the Internet and e-commerce, even small businesses can
influence customers across the world (Shultz, et al., 2022).
This firm is single of the creation’s effective style shops functioning in fifty-nine
countries. In 1975, leading of Inditex is a property business located in Kingdom of
Spain (Nobbs, et al., 2019). In a comparatively fleeting period edge Inditex consumes
develop the biosphere’s major dress shop with two thousand supplies feast crosswise
sixty-two nations universal in 2006. Income of this firm was 66% in 2005, recollects
other wear Kids products, Wrench and Tolerate unpremeditated dresses, quality and
traditional style, Barsha innovative, fashionable outfits for new females, and domestic
fabrics.
Dresses of this organization not solitary high style grade, but similarly the capability
toward promotion of 20,000 flairs separately year, thirty types of irritating and varied
creation update capacity each diurnal (Chen, 2021). On the one hand, you can easily
distinguish Spanish neighbors like France, it is closely related to haute fashion and
closely related to close fashion. Which is intended by expert creators, working in a
special market to create bespoke products piece.
2- International outlook image and the product/category selection
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In 2019, firm stayed classified on worldwide product consultancy list of greatest
universal varieties. It is essential standard originated in quatern relations: prettiness,
contributions, and sustainability. Thoughtful capability of announcing new collections
built on modern movements speedy way permitted exhausted with contestants. It
became a people desired product, particularly. Zara’s elementary products like coats,
dresses, jumpsuits, jacket, knitwear, jeans, outwear, shorts, polos, t-shirts, hoodies and
slacks. Zara style industry face more and more trials. Products of the company includes;
 Clothing
 Fittings
 Shoes
 Swimsuit
 Beauty
 Fragrances
 Jeckets
 Jeans
 Woolens
 Hoodies
 T-shirts
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Figure 1: Online sales
(Inditex, 2021)
There are many participants and substitutions of the Zara’s like Uniqlo, forever, Nike and
Urban outfitters. Zara's common approach is cost management. The brand embraces a
modest gain in the market by contribution products alike to high-end fashion and
fashionable brands' styles at uncertain prices (Ruan, et al., 2019). Spain is globally
recognized in the field of innovation. A fast fashion-based business model with key
operators in this segment.
company proposals style goods tailored consumer perceptions in approximately
countries over all the world. It is an outstanding price and presentation ratio. In a
magnificent store the best city streets and shopping Centre environment and the best
places in the world. Overall, Spanish fashion has become a global standard in recent
years. The European mutual money entitled the euro shaped possible threat for
Spanish. Straight opposition might be their major hazard, particularly once growing in
original style marketplace.
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Online Sales