Global Marketing Assignment

Added on -2020-02-24

| 13 pages| 2945 words| 57 views

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Running head: GLOBAL MARKETINGGlobal marketingName of the studentName of the universityAuthor note
1GLOBAL MARKETINGExecutive summaryThe aim of this report is to discuss about the potentiality of TechnologyOne in entering themarket of China. In addition, the competitive advantages of them and their probable competitorswill be conducted to determine their potentiality. It had been concluded that they are having hugeopportunities in entering the market of China. However, there are various issues also beingidentified which may be faced by them. Thus, it is important for them to overcome thesechallenges effectively in order to grab the opportunities.
2GLOBAL MARKETINGTable of ContentsIntroduction......................................................................................................................................3Analysis of External environment...................................................................................................3Market analysis................................................................................................................................5Probable challenges.........................................................................................................................6Competitiveness of TechnologyOne................................................................................................8SWOT analysis............................................................................................................................8Conclusion.....................................................................................................................................10Reference.......................................................................................................................................11
3GLOBAL MARKETINGIntroduction In the present business scenario, contemporary business organizations are opting forinternational business to expand their market share and increase the revenue turnover. With thehelp of globalization and technology advancement, entering in the global market has becomeeasier than ever (Dunning, 2012). However there are few issues that are to be faced by theorganizations in operating in the international market. Thus, it is important for the organizationsin the global business to determine various factors which can affect their business potentiality.TechnologyOne is one of the leading organizations operating in the field of informationtechnology. They are based in Australia and offering various software solutions to their clients. Itis being founded in 1987 and they are currently enjoying the status of market leader in theAustralian market (About Us | TechnologyOne, 2017). With having their home market andcapital infrastructure are being established, it is the perfect time for them to enter in to the globalmarket. China is one of the largest markets for the software providers across the globe due to thefact that it comprise of the leading organizations in the world. Thus, entering the market of Chinawill be the effective target market for TechnologyOne.This report will discuss about the potentiality of TechnologyOne in entering the marketof China. In addition, the competitive advantages of them and their probable competitors will beconducted to determine their potentiality. External environment will be analyzed for them inorder to identify the key environmental challenges to be faced by them in the new market.

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