Global Marketing in Croove Car Rental Company
9 Pages2805 Words26 Views
Added on 2020-02-14
Global Marketing in Croove Car Rental Company
Added on 2020-02-14
ShareRelated Documents
Global Marketing
Table of ContentsINTRODUCTION..........................................................................................................................31. Internal analysis of Croove's company:......................................................................................32. Evaluation of the product on the basis of its advantage, Compatibility and Complexity:...........42.1 Problems associated with the Product acceptability:............................................................53. Product in the Market of different countries: ..............................................................................53.1 Distribution of the product ...................................................................................................63.2 Advertising and Promotion of the product...........................................................................63.3 Market size for the product...................................................................................................73.4 Role of Government in the marketplace...............................................................................7Conclusion: .....................................................................................................................................7References........................................................................................................................................8
INTRODUCTIONCroove is car rental company which provides the car on the rent to the people who wantdo not always need their cars and to rent their cars for some days. The main objective of theCroove is to make use of the cars which are not used by the people frequently. This companyalso provide online services by their app. Anyone can rent his car using this app without waitingfor long lines. They provide their service with 30% less expensive as compared to other carrental (Al‐Khatib, Al‐Habib and Salamah, 2016). The Croove has planned to settle itself in theurban market of the Europe country. It has surveyed three countries to find the best potentialmarket for its settlement. In this report, the main task to be performed are conduction of marketaudit and competitive analysis in the market. Further, to analyse the strengths and weakness ofcompetitive marketing efforts.1. Internal analysis of Croove's company:Mercedes company Croove has created the car-sharing service that helps Munich housesto rent their car to each other. The main advantage of this company is that anyone whose car isnot in use can give its car to this Mercedes company on rent by simply creating its profile andproviding details of the car. Then the app will automatically suggest the suitable rental price tocharge (Julian, Rezaei and Amin, 2014). Renters can find nearby cars through the app andrequest a reservation from the owner. After conforming the rentals request by the owner, theycan change the keys by meeting each other or the renter can give the valet service charges forgetting the delivery of the car. The renters have to make payment before pick up and this shouldbe received by the owner after the end of rental period. The Mercedes has to ensure that it has totake care of the following things that needs to be take care while making the competitive analysis(van den Driest and Weed, 2014). The company must have the best car knowledge, superiorcommunication skills, the easy availability of the car, ordering of the car is easy, the performanceis nice, leadership in sales, easy accessibility, best delivery condition etc. The Internal competitive advantage of the Croove's company are as follows:Market position: The market position of the company increases when the impressivenational, regional and country market is available.Experience: The company's experience should be known to the client so that they canestimate that how long the company is working and gaining the popularity.
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Global Marketing of Mercedes Croovelg...
|21
|5761
|38
(pdf) Assignment on Global Marketinglg...
|10
|2646
|95
Report on Croove Serviceslg...
|9
|2689
|119
Luxury Car Rentals for Long Durations - New Service by Car Rental Companylg...
|9
|1210
|429
Making the Sale Between the Boundaries of the Countrylg...
|9
|2615
|47
Global marketing strategy of Mercedes companylg...
|9
|2694
|141