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Global Marketing - L’ORÉAL is a French Company

   

Added on  2022-08-24

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Running head: GLOBAL MARKETING
GLOBAL MARKETING
Name of the Student
Name of the University
Author Note
Global Marketing - L’ORÉAL is a French Company_1

GLOBAL MARKETING1
Executive Summary
L’ORÉAL is a French company which sells beauty and cosmetic products. It has its own
brand which is L’ORÉAL Paris at the same time it owns other various top brands. They are
going to launch a product which they want to sell on a global basis. In this study, Saudi
Arabia has been chosen as a country where L’ORÉAL wants to sell their product. This study
focuses on the environmental and cultural factors which might affect in the selling of their
product.
Global Marketing - L’ORÉAL is a French Company_2

GLOBAL MARKETING2
Table of Contents
Introduction................................................................................................................................3
Cosmetic Market- A Study over Saudi Arabia..........................................................................3
International Marketing Campaign Plan....................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6
Global Marketing - L’ORÉAL is a French Company_3

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