The essay reviews three marketing blunders in the international forum that have occurred in the last 25 years, and suggest how these blunders could have been avoided. Analyzing the cultural misunderstandings that lead to the marketing mistakes, the argument points out the importance of working with a local advertising agency while going global. Important discussions in the essay include the delineations on the perils of culture risk and the reasons why it is as important as political or commercial risk in the arena of international marketing.