International Marketing: Strategies for Global Expansion

INTERNATIONAL MARKETING

Executive Summary
Global marketing refers to the place where there is different marketing strategies in
relation to the organisation functional along with adoption of condition in the country where the
organisation is there. Creating, promoting, Positioning along with using the product global
market. There are many organisation who want to expand their business internationally where
they face various type of competition from International brands or organisation to enhance the
organisational function. For any organisation which can use the appropriate system to perform it
in an effective market. Here the company is Tesco, where it is introduced for the international
brand. This organisation is based on UK where it is performing its function from 1919, and the
founder is Jack Cohen. It is one of the largest retail brand in the UK. Tesco is able to introduce it
to internationally which can able to help the community or public for fulfilling the customers
need to satisfy them (Licsandru 2018). Due to having the largest customer base and having the
big brand value which influence it to take its brand to internationally which can help in
increasing the profitability of the brand along with the productivity of the brand which is also
create the job opportunity in the country. In this report it is going to be discussed about the
international market to make entry weather in international market of the Brand.

Table of Contents
MAIN BODY ..................................................................................................................................4
A Brief Background of the Company.........................................................................................4
Marketing model for international market..................................................................................4
Comparison of international market by using global marketing models....................................4
Analysis of marketing expansion strategy..................................................................................7
Potential marketing strategy which can used to ensure success in international market............8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10