Global Marketing Management Micro-credential

Running head: GLOBAL MARKETING MANAGEMENT
GLOBAL MARKETING MANAGEMENT
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GLOBAL MARKETING MANAGEMENT1
Introduction
The Republic of Korea has been able to gain a leading position with respect to the exports
that have been made by the country and has led to development of 3% share of merchandise
export trade in the world. The two major organizations that have formed a position on a global
basis mainly include Samsung and Hyundai. The analysis will be based on the environmental
factors that have enabled the growth of Samsung and Hyundai in their respective industries
(Niebel 2018).
Critical analysis of the environmental factors that fuel the growth of super brands like
Samsung and Hyundai
PEST analysis of Samsung
Political factors - Samsung has developed topmost position in Korea and in the year
2014 the company was ranked 18th in the FT Global 500 companies.
Economic factors - The economic growth that has been depicted by the country in the
last few years is able to play a major role in supporting the operations of Samsung in the
technology industry. The growth of electronics industry has been supported by the economic
reforms that have been implemented in The Republic of Korea (Doole, Lowe and Kenyon 2016).
Social factors – The changes have also taken place in the consumer spending levels and
the demand for products that are offered by Samsung.
Technological factors - The external environment factors have been able to play a major
role in enhancing the profitability levels of Samsung and supported the company to maintain its
position in the technology industry as well.