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Formulating a Business Strategy for Amazon's Entry into the Australian Market

   

Added on  2019-11-08

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Global Marketing 1Global Marketing
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Global Marketing 2Table of ContentsIntroduction......................................................................................................................................3Objectives........................................................................................................................................4Recommended Strategy...................................................................................................................6Market Entry Mode..........................................................................................................................7Segmentation, targeting and positioning strategies.......................................................................10Table 1: Showing segmentation, targeting and positioning Source Dudovskiy, 2017..................11Conclusion.....................................................................................................................................12References:....................................................................................................................................13
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Global Marketing 3Introduction This report is about the global marketing of Amazon. Amazon is one of the undisputed leaders inthe online retail store. Global marketing takes place when managers of marketing department usea global plan to successfully market their goods and services on a worldwide basis. Only 10%manufacturing organization in the U.S. take part in actually exporting their products. There is ahuge chance for any U.S. corporation looking to partake in global marketing. (Lombardo, 2017).It is helpful to increase the sale and reach of your product. Global marketing provides the facilityto known the product globally. Amazon is US based company. It is an online retail store, wherecustomer gets opportunities to buy the product through Amazon website and can choose from thevarious products. Amazon will deliver the product (Paliwoda, et. al., 2013).However, Amazon is not the first company in E-commerce but they have capitalized theirresources very well and having the huge satisfying customer base. The report focus on theobjectives of the Amazon because mission of the Amazon is to maximize their satisfied customerbase and that will help to reach their vision. The report also discusses about the various strategiesused by the Amazon to enter into the Australia market. It the last, report focuses on the marketentry mode and STP respectively.
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Global Marketing 4ObjectivesMission StatementAmazon’s mission statement is as follows: “We strive to offer our customers the lowest possibleprices, the best available selection, and the utmost convenience.” The mission statement of thecompany states that company’s prime objective is to provide customer the best lowest price incomparison to others and company offers the best available selection and at last, the utmostconvenience (Babnik, et. al., 2014). Importance of Mission statement:It determines the company direction = business owners utilize this declaration to remind theirteam members why their business exists because this is what creates the business victorious.It focuses the company’s future = mission statement gives guidance to the company and plansaccordingly to achieve mission, which will be helpful in achieving the vision of the company.It offers a pattern for decision-making = a clear mission statement gives managers to takedecisions accordingly to implement the mission successfully (Babnik, et. al., 2014).Importance of Corporate Objectives:A company plan cannot live without objectives much in the same way as the company itselfcannot survive without knowing its purpose or intention. Actions and strategies are dictated bycompany objectives this makes it very important for the business owner as well as employees tofully recognize and align their work to objectives (Jensen, 2010).Company must work according to the objectives because this gives the direction to work uponand accordingly strategies will be making.SMART objective of the Amazon are:
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