Global Marketing Plan Report 2022

Running head: GLOBAL MARKETING PLAN
Assessment No
Global Marketing Plan
Name of the student
Name of the University
Author note

GLOBAL MARKETING PLAN1
Executive Summary
This report had discussed a global marketing strategy for the company named Merino & Co
which is one of the most reputed woollen clothes company in Australia. The company mainly
used their online platforms to sell their products. However, the company wanted to make an
entry into the foreign market with new variety of products for the United Kingdom and
United States market. This global marketing plan had been developed based on the
opportunity analysis report performed on the chosen organisation. The report had covered all
the necessary aspect of market entry.

GLOBAL MARKETING PLAN2
Table of Contents
1.0 Introduction..........................................................................................................................4
2.0 Assumptions.........................................................................................................................4
3.0 Marketing Objectives...........................................................................................................5
3.1 Market entry into United States and United Kingdom.....................................................5
3.2 Launching of a new woollen product line........................................................................5
4.0 Target Market.......................................................................................................................6
4.1 Target Customer...............................................................................................................6
4.2 Target Geography.............................................................................................................6
5.0 Marketing Mix.....................................................................................................................7
5.1 Product.............................................................................................................................7
5.2 Price..................................................................................................................................8
5.3 Promotion.........................................................................................................................8
5.4 Place.................................................................................................................................8
5.5 Process..............................................................................................................................8
5.6 People...............................................................................................................................9
5.7 Physical evidence.............................................................................................................9
6.0 Market Positioning...............................................................................................................9
7.0 Implementation Plan............................................................................................................9
7.1 Timeline...........................................................................................................................9
7.2 Budget............................................................................................................................10
References................................................................................................................................12