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Global Marketing plan Assignment

   

Added on  2021-01-02

12 Pages3276 Words139 Views
Global Marketing plan-Harvey Water Softeners

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11. Business objectives.................................................................................................................12. Country Screening and detailed screening of top two nation form six available ...................13. Market segments – segmentation, positioning and targeting..................................................24. Marketing objectives...............................................................................................................35. Entry modes selection.............................................................................................................36. Global Marketing Mix.............................................................................................................57. Promotional element of the mix of cost-global marketing budget .........................................7REFERENCES................................................................................................................................8

INTRODUCTIONGlobal marketing is operating a business internationally and selling their products andgoods in international market by applying all the tools of marketing such as planning, producing,placing, promotion in the worldwide to sell its products(Datta, Ailawadi and van Heerde, 2017).This report is based on the Harvey water softener is SME UK based company which is familyrun manufacturer that produce the water treatment products.This report will include the business objective of the Harvey water softer as SME andhow it achieved this objective in global market. This will also include the selection of thecountry and the reason of choosing that country to operate business. Further more it will explainthe market segments and also explain how marketing will help the company to achieve itsobjectives. This report will also include the strategies to bring their products in the global marketand also explain the global marketing mix to generate the customer value globally. Further it willinclude the global marketing budget for the promotional marketing mix element.1. Business objectives.Business objectives are the result to achieve the growth of business. That are help tomake the effective and valuable for the company and also for reach out that. Harvey watersoftener has their clear goals and objectives are as follows:To minimum of 50000 in gross sales and costed promotional in the first year of the planand break even point. To enhance the customer satisfaction and an experience. 2. Country Screening and detailed screening of top two nation form six available Harvey water softeners is the number of one manufacturer in the UK. It deliversbeautifully softened water removing hardness minerals from mains water supply. Company isoperated in mainly six nations like Canada, Brazil, Nigeria, Vietnam, Turkey and Russia. General Characteristics NigeriaRussiaGovernmentFederal republic Federation Economy as GDP $262.61 billion $2.01 trillion For screening the nations, company is selected the MACS which is stands for marketattractiveness and competitive advantages (Zimmerman and Blythe, 2017). It is the framework1

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