Global Marketing Plan Report - Mercedes
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Added on 2020-06-04
Global Marketing Plan Report - Mercedes
Added on 2020-06-04
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GLOBAL MARKETINGPLAN
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1RECOMMENDATIONS/ CONCLUSION.....................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONGlobal marketing planning is the method that is used to expand the business in newmarket places. It is a plan that will help organisation dealing in a particular market in a limitedboundary can get the opportunity to get into new market. This is for developing new customersbase along with that it is also very essential for company so that they can be able to capture largenumber of shares.Company is that is been chosen for this report is Mercedes. It is brand which is very wellrecognised by each and every individual in world. Company is availing auto mobile services andalso it is providing financial aids as well. In this essay, global marketing planning of companywill be discussing to analyse all those factors that has to be considered by company so as to carryout their operations and functions in new market place (Armstrong and et. al, 2015). TheSMART objective of firm will be performed here, along with that entry modes of company innew place will also be understood here with reference to Mercedes Croove MAIN BODYGlobal marketing is one of the aspect that is very effectively carried out by everyorganisation in market. Mercedes Croove is an app that is very effectively sharing the platformthat helps in bringing lessors and lessee together. Mercedes Benz has launched it car sharing appthat has very effectively supporting company. As it has decided to expand its services in newmarket the chosen place is United Kingdom. The practicality of free market economy, in the UKhas been generally observed to be more noticeable diverged from elective sorts of economies inwording fruitful resource apportioning (Peter and Donnelly, 2011). In any case, overall financialand cash related crisis of 2008-2010 and its procedure with recommendations have uncovered anunderstanding into inefficient viewpoints related with free market economy.Fiscal policy related game plan is a kind of government fiscal techniques that impactmacroeconomic situation in the country. Impact of budgetary procedure on associations is clearand direct and this impact is energized through duty evaluation, and the levels of governmentspending. Budgetary course of action is can be described as government money related system tocontrol the supply of money through credit costs (Trompenaars and Hampden-Turner, 2011). InUK the financial procedure is coordinated by The Bank of England, while in Russia the CentralBank of Russia is responsible for cash related approach.1
Market potential of the nation is very high as because large number of population ispresent in the country is very keen to use the services such like Mercedes Benz is offering. AsCroove is a very latest technique through which the people who are in need to vehicles of thecited organisation can avail it on lease. Hence people of UK is very much supportive for this andaccording to that company can be able to expand the business accordingly (Vasilchenko andMorrish, 2011).It has been also researched that due to expansion of this technology by Mercedes in UKmarket there are chance that its economy will be influenced in most appropriate and positivemanner. There are chances where the unemployed will get opportunity for working as a newbusiness will be developed in the market place. Potential size of the market is also very high asbecause this country itself is having a large geographical area where company can be able todevelop its service of Croove. BMW, Porsche, Audi, Volkswagen, Jaguar, Ferrari, Aston Martin, Volvo, these arenumber of competitors who are at present carrying out there operations and functions in UKmarket these firms can be the greatest threat for Mercedes in introducing their new innovativetechnique in this market. Although competitors are there but the strategy and business plan isvery different and unique hence, growth opportunity for company is very high and attainment oflong term objectives are also possible for it.As company is planning to enter into global market it is very essential for it to choose thecorrect mode or channel through which firm can be able to get into new place in more effectiveand appropriate manner. There are various entry techniques through which a firm can be able toenter UK market for expansion of business and to develop the Mercedes Croove app in severalplace in United Kingdom. Such as licensing, mergers and acquisitions, strategic alliances, jointventures, franchising and many more., all these are the techniques which company can be able toadapt. LicensingIt is a official aspect through which company can be able to get the permission to carryout their operations and functions in a very legal and legislative manner in new market asMercedes Croove want to get into UK marketplace hence this can be one of the techniquethrough which it can get opportunity to expand its business (World Health Organization, 2013).A higher authority of a country is responsible for issuing licence to company if not authorised2
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