Global Marketing Planning & Strategy Resit Task

This report explains the factors to consider while launching a brand globally and their significance in the marketing plan. It also discusses the key elements of a marketing plan for global expansion. The report covers topics such as target audience, competitors, business objectives, media channels, and more. The bibliography includes books and journals related to international trade and money, trade wars, and RMB internationalization.

Global Marketing
Planning & Strategy

Table of Contents
TASK...............................................................................................................................................3
Explain the factors which needs to be consider while launching the brand in the global and the
significance of each in marketing plan. ......................................................................................3
Marketing plan.................................................................................................................................4
Bibliography....................................................................................................................................5

TASK
Explain the factors which needs to be consider while launching the brand in the global and the
significance of each in marketing plan
As while the company is expanding its business in the global market there are certain
factors which needs to be consider. In This respective report, any business organisation is going
to launch its business in the International market. Thus, following are the factors which keep in
mind while expanding its business in large market.
 Target audience and competitors – Before launching of any brand on the global scale,
it is very necessary for a firm to properly segment the market using demographical
factors. In order to target towards a focused audience which is necessary as multinational
products need proper market penetration to gain strong engagement from local audience
which can only happen when the correct customers are being targeted. Altering the
marketing methods and the launch strategy by studying the current market competitors is
also important as undercutting them or countering their products can help the newly
launched product quickly gain mainstream attention.
 Business, marketing and communication objectives – The launch of the product in
global markets must be subjected to the current goals and objectives of the business and
businesses must make sure that the objectives belonging to different departmental
functions are in sync together such as communication, marketing, finance and operational
objectives. The strategy formulated for the product's launch must be thoroughly
integrated with these objectives along with the mission and vision of the company
regarding the product line.
 Media channels – When it comes to launch of new products on a global scale and in
uncharted markets, use of diverse forms of media channels is very important. In order to
generate hype among the customers regarding the launch and drive the engagement in an
efficient manner in new markets, social media sites such as Twitter, Instagram and
Facebook are great options which also provide their own digital marketing metrics. The
use of more traditional forms of media such as TV advertisements and magazine and
newspaper ads can also help gain better reception from customers post product launch.

It can be said that when the an organisation is considering all such factors so that they can
expand its business in the global market. As they are planning to expand the business in
international market which is leading to have the business and the appropriate growth in the
market and rightly expand the business in the market.
Marketing plan
It is the business plan which is used by the various business organisation so that they can
expand their business in the global market and there are following key factors which they needs
to consider that are:
Situation
An organisation need to understand the current situation of the company that where they
are operating in the economy so that they can make the further plan to expand its business.
Objective
As the company is planing to expand its business in the global market.
Strategy
For expanding the marketing STP analysis is being used so that an organisation can
understand the type of customer and divide them accordingly.
Tactics
It this aspects, product, price, place ad promotion of the company is being done in the
international market so that they can better sharpen their tactics.
Actions
In this aspects, overall budget of the company is being made that hoe much fund is
require to expand the business in the international market.
Control
For controlling, key performance indicator is being used so that they can understand the
actual and the desired performance of the company.

Bibliography
Books
Connolly, M.B. and Swoboda, A.K. eds., 2018. International trade and money. Routledge.
Hanke, S.H. and Li, E., 2019. The Strange and Futile World of Trade Wars. Journal of Applied
Corporate Finance. 31(4). pp.59-67.
Journals
Liang, Y., 2020. RMB internationalization and financing belt-road initiative: An MMT
perspective. The Chinese Economy. 53(4). pp.317-328.