This report analyzes Sainsbury's expansion into India with a PESTLE analysis, STP model, and brand strategy. It discusses the company's background, country of expansion, and strengths and weaknesses. The report also evaluates the political, economic, socio-cultural, technological, legal, and environmental factors that can affect the company's operations in India. Additionally, it suggests a segmentation, targeting, and positioning model for the company and a brand strategy that includes product, price, place, and promotion.

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THE BUSINESS CONSULTANCY PROJECT Introduction to company3 Business expansion plan4 Cost Benefit Comparison Of 3 Project Funding Options 4 Budget – Resource Allocation 5 Overview Why Would The Proposed Project Be Successful 6 REFERENCES 7 Introduction to company Sainsbury is a retail firm based in London which is also the third largest chain of supermarkets chain of United Kingdom having 16.9% share in retail market of UK. In order to get the desired success in this new market, company is developing a expansion plan for the next 6 months which

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Principles and Practice of Marketing- Finallg...

Organisational structures and international expansionlg...

Strategic Marketing for Sainsbury: Market Entry Options and Market Segmentationlg...

Strategic Marketing Planninglg...

PESTLE Analysis, Leadership Styles, CSR and Covid-19 and Brexit Impact on Sainsburylg...

Introduction to company Sainsburylg...

Principles and Practice of Marketing- Final

Organisational structures and international expansion

Strategic Marketing for Sainsbury: Market Entry Options and Market Segmentation

Strategic Marketing Planning

PESTLE Analysis, Leadership Styles, CSR and Covid-19 and Brexit Impact on Sainsbury

Introduction to company Sainsbury