Global Marketing and Sales Development: Brexit and COVID-19 Impacts

Global Marketing and Sales
Development

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Brexit political and trade development effect..............................................................................3
Impacts of COVID on the global marketing in the UK...............................................................6
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Global marketing involves the planning, promoting of the products of the
organisation in an international market. Global market offers the maximum opportunities
to the businesses to establish themselves in an international market to increase their
brand reputation as well as to increase their revenues (Knight and et.al 2020). Due to
the rise of globalisation it mainly offers the many opportunities to the organisation to
review their supply chain and move forward to expand the business in international
market. Sales development can be understood as the business which is intermediator
between the marketing function and the sale function, also charge of the sales cycle. It
is the field or area in which the sales team focus on the sale cycle which involves the
consumer research, starting engagement. UK Market offers the opportunities to the
businesses to establish themselves for earning better revenues. This report lays out as
how UK global market is affected by the Covid-19 pandemic as well as with the political
development which is Brexit.
MAIN BODY
Brexit political and trade development effect
UK is consists of England, Wales, Northern Ireland, Wales and the Scotland. The
region involves the practices which states that the UK has the independent market
economy, that implies that the vendors and the consumers have their own decision
power without any influence of the government policies. As UK has no significant trade
barriers and no restrictions for the capital transfer and other aspects related to the trade.
Before Brexit effect UK trade policies are handles by the European Union, they manage
the great international trade deals on behalf of the UK. But now Brexit changes all
situation. Brexit defines as the Nick name of the British exit, as it states that the Britain
and the European union now has no agreement, they are separated. This effect took
almost four years in order to come in force. It means that the new trade law between the
UK and EU keep the tariff free status.
As before there were no tariff implies for the company trade in international
market. There were no custom checks for the organisations on the border, but after
Brexit all scenario has changed for both EU and for UK. many organisation which is

originated from the EU has moved from the UK as well as many trade problems has
been occurred for the businesses (Jame and Quaglia, 2019).
Brexit impact over the global market:
It is estimated that the UK product exports to the EU has been fall down by the
45 percent. Due to these industries like finance, automotive, pharmaceutical suffers the
most because of this effect. as they were not prepared for the Brexit, therefore it
enables the industries to rethink about their future strategies and to take immediate
action in order to prevent from major finance losses (Fetzer, 2019). This effect hits hard
the Britain, it also drives the loss of employment in the region also about the third of the
organisation has planned to move to the Europe which means that loss of jobs for the
employees and fall of Britain economy. Because of the Brexit effect it falls down the
both Euro and Pound currency ultimately it enhances the power of the dollars. That
means that the American shares now increasing in the foreign investors.
Economic impact of the Brexit:
Brexit effect cause the supply chain problems in the UK also there is a shortage
of the lorry drivers which describes that the businesses have no product to make it
available in the market for the customer (Latorre, Olekseyuk and Yonezaw, 202).
Because of the supply chain issues it forced the British government to limit the visas of
the EU people for the short time who are working at different industrial sectors. The
major disadvantage of the Brexit effect is that it damages the major economic growth of
the UK, as there is uncertainty in the final results. UK face the major fall in the
employment as due to this many employee has lost their job because most of the EU
based organisation has left the UK. for the trade purpose it creates the major
uncertainty for the businesses due to this it decreases the major investment also lowers
the productivity of the businesses. For example: Mark and Spencer company forced to
close their French stores due to the major problem in supply chain as in delivery of the
fresh food also they face the loss in revenues due to this, but the major price has been
paid by the automotive and finance companies (Hosoe, 2018).
This effect also cause that the company is facing problem in maintaining their
food supply standards. Therefore, Brexit affect the food and beverages industries as for
the UK their nearly 80 percent Food is imported from the EU, therefore it hit hard the