Global Marketing and Sales Development for Gym + Coffee in India

GLOBAL
MARKETING AND
SALES
DEVELOPMENT
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EXECUTIVE SUMMARY
International marketing is becoming more important for whole businesses as it promote the
products and services. There are different ways which can be used by organization to grow their
business in other country such as licencing, franchising, and joint venture. A business is
operating their business by understanding the customer demand and offering the kind of products
and services. This is important for each organization to analysis the customer demand and
manufacture the kind of products that can help to compete with others and maintain higher
performance. Marketing mix is the appropriate framework which uses by companies to introduce
the product and services in challenging market and develop the organizational performance.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
COMPANY OVERVIEW...............................................................................................................4
SITUATIONAL ANALYSIS..........................................................................................................5
PESTLE ANALYSIS..................................................................................................................5
MARKETING OBJECTIVES.........................................................................................................7
Rationale and Justification...........................................................................................................7
MARKETING STRATEGY...........................................................................................................8
Portfolio Analysis........................................................................................................................8
MARKETING OBJECTIVES.......................................................................................................10
MARKETING ACTION PLAN....................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCE................................................................................................................................16
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INTRODUCTION
International marketing is defined as multinational process of planning and executing the
conception, pricing, promoting and distributing the ideas for the purpose of promoting their
products and services (Kotabe, and Helsen, 2020). International marketing is most effective
function for organization as it brings the changes in their products and influencing the customers
for the purpose of growing their business. To understand about this Gym + Coffee has been
selected that is an Irish designed athleisure brand. This organization was created in 2017 by three
friends with a mission to bring high quality athletic clothing to a nation that was quickly making
the corner café. The organization has planned to expand their business at new location that can
help to grow their business and attain the higher performance in the changing environment. This
report involves opportunity of business, competitive landscape, international marketing strategy,
and PESTLE analysis that can support the business.
MAIN BODY
COMPANY OVERVIEW
Introduction about company and business expansion
Gym +Coffee is the athleisure brand and community of people with a passion to make
life Richer. This organization was introduced in 2017 by three friends on a mission to bring high
quality athletic clothing to a nation. Now this is Ireland’s largest most recognisable athleisure
brand serving their community from Clubhouses in Ireland and UK and continuing to expand
online presence in India (About Gym+ Coffee. 2021). The organization is planning to expand
their business in India by providing the better quality of products and services. The management
of selected organization understand the demand of changing environment that can help to operate
a business and attain the competitive advantages. The organization committed to innovating,
adventuring, and growing on every step by using new technology or process to work. As
environment is changing where needs and wants of customers are changing continuously where
range of products and services are provided to the customers that can help to maintain the higher
performance (Baena, 2019).
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