Global Marketing Strategy Assignment

Running head: GLOBAL MARKETING SRATEGY
Global Marketing Strategy
Name of the Student:
Name of the University:
Author Note:

1GLOBAL MARKETING SRATEGY
Table of Contents
Explanation of Globalisation......................................................................................................2
Reasons for Organization to Go Global.....................................................................................2
Internal and External Environment of Apple.............................................................................3
Impact of Globalization on Marketing.......................................................................................5
Competitive Advantage of Globalization to the Organisation...................................................5
References:.................................................................................................................................6

2GLOBAL MARKETING SRATEGY
Explanation of Globalisation
Globalization refers to global integration of investment, information technology,
international trade and cultures (Beck 2018). The policies of the government designed for
opening the economies internationally as well as domestically for boosting development in
the poorer countries and raising the standard of people has driven the concept of
globalization. Globalizations helps the corporations in gaining a competitive advantage
ranging from the lower cost of operations and access to the newer raw materials and the
additional markets. The present globalization boom had two driving factors in the form of
public policy and technology
Reasons for Organization to Go Global
The reasons for Apple in going global include:
1. Market Diversification and Enhancement of Customer Base: The saturation of
the domestic industry leads to the substantial snapping of the clients. This initiated the drive
for Apple in looking forward to emerging markets with newer markets and customers. The
emerging markets in the developing countries provide opportunities for sources of new
revenue (Stiglitz 2017). Moreover, it also helps the company in discovering newer resources
and creation of opportunities of partnership into the overseas market. The first mover
advantage of Apple helps it in establishing a stronger presence globally.
2. Gaining Geographic Advantage: The expansion of Apple on a global scale
helped it in developing synergies in the strength and resources that multiplied the value of the
expansion (Asongu 2014). It also provides access to a newer pool of talent. Apple have
expanded in the Asian market for leveraging the technological expertise of the local
populations while boosting own capabilities for expansion of the client base.