Global Marketing Strategies for Beechworth Honey: Market Entry and Competitive Advantage

Global Marketing
Assessment Task 3

Executive Summary
This report presents the concept of global marketing by applying international marketing theories
and concepts in the workplace. The chosen company is Beechworth Honey. The building on the
environmental analysis has been done in Assessment Task 2 and based on that, it includes a
recommendation regarding market selection, competitive strategies, mode of entry, and
marketing mix strategies. This report helps in analyzed the best information that has been
gathered by Beechworth Honey to make more outcomes on behalf of market development. It
also helped in demonstrate the findings with the strengths of arguments that have been developed
with the strategies. The market development and marketing strategies have been analyzed of the
Beechworth honey to build effective sides that foster the images in need to develop the best
report with the best arguments and findings.
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Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Company Overview.........................................................................................................................5
Recommendations on Marketing Decisions....................................................................................6
a). Market Selection.....................................................................................................................6
b). Mode of Entry.........................................................................................................................6
c). Competitive Strategies............................................................................................................7
d) Marketing Mix Strategies........................................................................................................8
Strengths of Arguments/ Findings.................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Introduction
Beechworth Honey takes several decisions and adopts a strategy to take a place in the market and
provide better services to the customers. The market selection is the starting part that must be
decided by the company to focus on the one market that will be helpful for them. The mode of
entry of the Beechworth has been analyzed in the report to examine the best images with a
different source of identification. The competitive strategy and mixed marketing strategy have
also been associated with the context of the company. This report helps in understanding the
basic requirements that have been adopted by the company to reach out to the full growth in the
marketplace (Freedman, 2015, p.15).
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