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Global marketing strategy of Mercedes company

   

Added on  2020-01-07

9 Pages2694 Words141 Views
GLOBAL MARKETING
Global marketing strategy of Mercedes company_1
Table of ContentsINTRODUCTION...........................................................................................................................3The company..........................................................................................................................3The Product............................................................................................................................5The Market.............................................................................................................................6CONCLUSION................................................................................................................................86. References....................................................................................................................................9
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INTRODUCTIONGlobal marketing is used to representation the approach of world wide marketing whereproducts are commercialized at global level to meet objective and fulfil requirements ofcustomers. It is considered as an important step towards initialization of product at internationallevel. Through this, business can be accessed at international level as well as profit and margin offirm also get increased. Firms that are using global marketing approach are able to attractinternational audience and customers towards their product (Adams, 2016). Present report isbased on global marketing of company, that is, Mercedes. Mercedes is an auto mobile companyused to provide services focused on safety, luxury and implementing precise engineering in theirproduct.The company(Source: Shultz, and et., 2015)Mercedes is one of the leading auto mobile service brands which is popular formanufacturing safe and luxurious car. It is one of the reputed brands across the world. They alsoinclude the latest features and techniques in order to produce high performance engine for theirvehicle. Slogan provided by the brand is “the best or nothing”. The first creation of this brandwas a petrol car and later, it became one of their famous auto mobile brand. They are popularamong customers for high quality services that they are providing to them. They provides hugerange of passenger vehicals along with light and heavy commercial vehicles in multiple countriesaround the world. They always implement innovative approaches into their products such as anti-Illustration 1: Mercedes "the best ornothing"
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