Global Marketing: Significance of Adoption Vs Standardisation

Global Marketing

INTRODUCTION
Selling a product internationally is known as global marketing. But it is
more than selling a product globally. It is the process of planning, creating,
placing and promoting the product in the international market. Global
marketing is the export of goods and services into another country. The
advantages of global marketing are; lower marketing cost, helps to establish
relationship outside of the political area, consistency in brand image and so
on.

CONT..
 Exploratory research deals with
identifying the quality of the problem
and the related variables.
 Descriptive research, focus on the
statement of the variables in the problem
area. Consumer studies, market analysis,
product usage, sales, media research and
pricing analysis are its example.
 Casual research, specify the nature of
the functional relationship between two
or more changes in the problem model.

1.1 Significance of Adoption Vs Standardisation
■ Global marketing is the process of creating, planning, placing and
boosting the product in the international market.
■ Global marketing is the export of goods and services into another
country.
■ The advantages of global marketing are; lower marketing cost, helps to
establish relationship outside of the political area, consistency in brand
image and so on.