Global Marketplace Impact on Microsoft: International Business Theories and Strategies

The Global Marketplace

Table of Contents
TASK 1............................................................................................................................................2
International Business Theories...................................................................................................4
Government Influences on Trade.................................................................................................4
TASK 3............................................................................................................................................4
Strategy........................................................................................................................................4
2. Value Chain in relation to Microsoft.......................................................................................5
3. Microsoft: Globally Integrative, Locally Responsive – or both?............................................5
RECOMMENDATIONS.................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
This report is for newly appointed managers and briefly covers the significance of global trade
and its impact on Microsoft as well as models that help it to gain a competitive advantage.
Moreover, there will be a brief discussion on international business strategy and
recommendations will also be provided.
TASK 1
International trade helps organisations to innovate, grow faster, improve productivity, and give
greater income as well as more opportunities to their staff (Medicherla et al., 2022). To
elaborate, global trade:
 Helps increase business opportunities: It positively impacts the organisation as it can
increase the business at other locations also where it gets skilled and talented
employees for operating business activities, adopting different cultures and traditions at
the workplace for effective results.
 Leads to the creation of dual economies: Especially within underdeveloped countries
that hope to develop their exporting sector. This brings a positive impact on the country
as well as the organisation to enhance business opportunities
That said a PESTLE analysis can help understand the external environment that an organisation
operates in better argues (Bruin, 2016). For example:
FACTOR ISSUE
Political COVID-19 guidelines impact business operations (Meitei et al.,2021).
Environment EDF supplies solar energy that creates less pollution, bringing a positive
impact to organisations (Ledenyov & Ledenyov, 2015).
Social More employment opportunities are being created within the energy and