Data Analysis of Samsung, Nokia, Apple and Motorola in the Global Smartphone Market

TABLE OF CONTENTS
Introduction.................................................................................................................................................2
Samsung Data Analysis............................................................................................................................2
Nokia Data Analysis.................................................................................................................................4
Apple Data Analysis.................................................................................................................................5
Motorala Data Analysis............................................................................................................................7
References:..................................................................................................................................................8

Introduction
Most of us now believe that we can’t live without mobile phone but nobody knows that they have not
really been with us for a very long period of time; in fact the mobile phones that we know today have
been in existence for not more than 20 years. Motorola, on 3 April 1973 were first company to mass
produce the first handheld mobile phone. Mobile Phones are by now firmly involved in our lives. Mobile
devices is not limited only as a way of communication but also paved the way for new market such as
mobile payments, location advertising, and an entire series of apps which we use in day to day life.
Samsung Data Analysis
Region : Worldwide
Survey time period: 2010 to 2018 (Statista, Global market share held by leading smartphone vendors
from 4th quarter 2009 to 1st quarter 2018)
Samsung is a known brand in electronic industry but we hardly know that it ventured into electronics in
late 1960’s only and prior to that the group has interest in food processing, textiles, insurance, securities
and retail only. Samsung is better known for its consumer products and it has got a main line of business
in Smart phones and the above statistics depicts the Samsung smartphone business from the Year 2009
to the latest year. According to the data analyzed above Samsung market share in 2009 was 3.3% which
rose to 9.4% in 2010, 22.5% in 2011 and then increased to 30% in 2013 and again dropped to 21% in
2015 before settling in that range.
Percentage change of share from 3 .3% in year 2009 to 30% in year 2013 and then getting a drop in
market share continuously give us an immense worldwide change of market share of Samsung. After
Year 2014 Quarter 1 fall in market share in mobile industry worldwide from 30.7% in 2014 to 23 % in

2018 make us conclude that Samsung is Still in Struggle Pace and have to be highly innovative to survive
in this cut throat competition.
As can be seen from the above table, Samsung production volume reached the peak in Q3’17 and is
projected to fall in Q4’17 due to competition from Iphone X. Samsung sold 1.2 billion smartphones to
customers worldwide in year 2016 alone , expectation of continuance growth as number of Smartphone
users likely to exceed 2.5 billion by the end of 2018. In the second quarter of 2017, Samsung
Smartphone business amounted to 79.5 million units Vs. 81 million units in third quarter of 2017. (Corp,
2017)
In Comparison to 2015 figure Samsung is expected to do Shipments of more than 400 million units as
Samsung is expected to do a shipment of more than 1.8 billion smartphones worldwide by 2019. The
Company Figure have been increasing at fast pace in the recent years allowing Samsung to keep a pace
from its strong Competitors.
Nevertheless, Samsung has a comprehensive product lineup serving all customer segments from low
end to mid to high range. The Company has also established a wide and deep range of network of sales
channel across world. Introduction of Galaxy smart phone in 2009 given huge boom to the Samsung
smart phone industry, the Samsung Company has taken a lead in global sales figure for smartphones.
(Samsung SWOT Analysis, USP & Competitors)
The global smart phone market is influenced by two major players in the market, one is Samsung and
the other one is Apple. Together they comprise of nearly 40 % of market share worldwide.
The weakness which made Samsung still in struggling pace is
 Limited market share in a growing market
 Low cost mobile manufacturer
The biggest Competitor for Samsung is Apple and HTC.