This presentation focuses on designing and pitching special interest tourism products, services, and experiences to meet customer needs, motivations, and demand. It covers the importance of customer expression, customer satisfaction, attracting customers to specific locations, and providing a learning experience. It also discusses designing pitches that align with current market forces, trends, and customer demand, including sustainable holidays, personal challenges, and technological advancements. The presentation emphasizes the importance of communicating a valid rationale supported by relevant data, statistics, and market intelligence. The proposed product, destination, accommodation, transport, activities, and suppliers in Austria are also described.
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