Global Marketing Strategy Analysis
Added on 2020-04-01
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Running head: GLOBAL STRATEGIC MANAGEMENTGlobal Strategic ManagementName of the StudentName of the UniversityAuthor Note
1GLOBAL STRATEGIC MANAGEMENTExecutive summaryThe purpose of the following paper is to discuss about the different aspects of the foreign marketexpansion of the business organizations. For this particular paper, the retail fashion store FashionUniverse has been chosen. The country in which they are to expand their business is Bangladesh.As Bangladesh is an emerging power in the Asian continent, many things have to be kept infocus because of that. There are many developed countries in Asia like India and China. Thereason for selecting this country is the fact that Bangladesh have a huge workforce and FashionUniverse can utilize that huge workforce for their benefits. These things have been discussed inthe paper along with the economic condition of the country. The strategic planning for expandingtheir business into Bangladesh has been discussed as well. Other important things that have beendiscussed in this context are the internal and external business environments that affect anexpanding business organization. The need for implementing technology and the use of socialmedia has been explained in this scenario as well.
2GLOBAL STRATEGIC MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Global economy and rising of production costs..............................................................................4Strategic planning............................................................................................................................4Economy of Bangladesh..................................................................................................................5Market entry mode...........................................................................................................................6Business environments....................................................................................................................7Internal business environment.....................................................................................................7External business environments..................................................................................................9Social media marketing.................................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13
3GLOBAL STRATEGIC MANAGEMENTIntroductionThe purpose of the following paper is to focus on the manufacturing process inBangladesh. This has been regarded as one of the most notable economic powers in Asia andthey have developed their position in a big way. The discussion has to be made by following thegiven scenario of the organization that has been selected. It has been noted in the recent yearsthat the manufacturing prices have been increasing in a great deal in the developed countries.This is due to the fact that the laborers want more wages for their efforts. Their demands arehigher from different angles. The laborers are much educated and they know about the wagesthat are being paid all over the world and the standard wage levels along with the standardworking hours for the laborers. If the manufacturing company cannot provide the proper wagesand make the laborers work for that particular working hours only, the workers will not agree towork for them (Chen and Sandino 2012). On the other hand, the manufacturing companies willwant to get the most amounts of works within a certain point of time by investing lesser amountof money. This given scenario concerns around the Fashion Universe that was founded in 1970 inAustralia. This company manufactures clothing labels with the retail stores. The headquarter ofthe company is located at Brisbane. They sell their merchandise all over Australia in almost allthe capital cities. They have built a pretty strong brand reputation for themselves (Roper and Fill2012). The price to which they have been able to keep their brands is $40 to $399 in Australiandollars. The problem has arisen that the management of the company is very much worried aboutthe rising of the costs of manufacture and they have selected Bangladesh where they want tomanufacture their products.
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