Global Strategic Management Analysis Report

Running Head: Global Strategic Management
[Company name]
Global
Strategic
Management
[Document subtitle]

Global Strategic Management 2
Contents
The current performance of the company..................................................................................3
The competitive environment of the company...........................................................................4
The reasons for the current performance...................................................................................5
Recommendation on how to improve the current performance.................................................6
References..................................................................................................................................7

Global Strategic Management 3
The current performance of the company
The company Crocodile Garments is well known as Shirt Expert in the market of Hong
Kong. The company was firstly listed on Hong Kong Stock Exchange in the year 1971. The
company provide wide range of products in clothing segment like menswear, women wear
and children clothing as well. The company is known for its quality production in the market
and the brand symbol of the organization is extremely famous in the market of Hong Kong.
The organization is highly famous among the customers present in mainland China, Macau
and Hong Kong as well. The organization works on the concept of Urban Traveller’s need
due to which the functionality and style of clothes are identified in such a way that it makes
easier for the people to use it while travelling. The company earned the profit of HK $ 30.6
million in the business which is so far beneficial for the company to operate in the
competitive environment (Crocodile.com 2020).
Competence of the business along with competition is also elaborated in the paper so as to let
the reader attain true information about the organization and its position in Hong Kong
marketplace (Min 2015). Reasons of current performance is also is discussed below along
with recommendations to help the organization to improve its recurring position in the
marketplace as well. More details about the analysis of Crocodile Garments is mentioned
below:
The competitive environment of the company
Political: It is considerate to see that political stability of the organization has aroused in past
years. Likelihood and integrity of the politicians helps in smoothing functioning of the
business.