Global Strategic Management: Analysis of Facebook's Business and Corporate Strategy

Global Strategic
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
The business and corporate strategy used by CEO in an organisation...................................3
External and internal environment analysis (PESTEL)..........................................................4
Michael porter's generic strategies.........................................................................................6
Blue ocean strategy.................................................................................................................6
How the Mark Zuckerberg created, developed and designed strategic planning for
FACEBOOK ..........................................................................................................................7
Evaluate the different contemporary strategic issues in strategy..........................................8
corporate examples and literature .........................................................................................9
Recommendation..................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
when a company expands it's business in the other market or at other regions in globally
then it is called as global strategy management. This is used to increase the sales around the
world. This includes world-wide, multinational and international. The company design a
strategy that helps the organisation to achieve their expansion objective. Mark Zuckerberg was
born on 14 may , 1984 and he is the co-founder & CEO of Facebook. He launched
thefacebook.com on 4 February, 2004 with the help of his room-mates in Harvard university. An
online social media platform – Facebook is the most downloaded app in 2010's. In world it is
ranked at fourth internet usage. It is owned by meta platform an American company. A Facebook
is a social site which allows users to contact with one another. This includes the several
features:- chat with your friends, upload a stories which is available for 24 hours, post a pictures
or anything you want to share with your friends. In this you can create you profile for free and
share the videos, pictures, music and many more. With this app you can connect with your
friends, colleagues, relatives who are far from you(Marino, Gini, Vienoand and et. Al, 2018).
This has an option to send a “friend request”, the people you may know or don't know, you can
send the request to be a friend or you can receive the request also. It has the features of privacy
also, where they don't share your personal details with anyone. You can post or share anything
on your timeline with your friends. If you like any post, video you can share that with your
friends or you can tag them in your post. The Facebook can also be use for promotion or
marketing, if you are engaged in a business you can make a page on Facebook where you can
update your daily information regarding your business and can promote your business.
Nowadays, teenagers and even most of the people are there on social site Facebook. They feel
that they can connect and share their views online with everyone. It is a most trending app which
is used by every age of people and it is easy top access.
MAIN BODY
The business and corporate strategy used by CEO in an organisation.
The strategies used by the CEO of Facebook to bring a positive impact on the
organisation. He has faced a lot of challenges during launching the app and also the post
challenges as the people does not easily accept this innovation. The strategy used by Marks to
build a global community is explained below:

 Supportive Community: To build a world wide community which will work for
everyone, first have to create the smaller groups and structure. The goal of the company
is to make the strong existing communities online as well as offline. Basically, in this a
leader makes a community group at physical location and also exceed it to online where
they can share their information. A society needs support in personal, emotional and
spiritual through this communities. It helps to strengthen the community and bring all
together.
 Safe community: To build a global community, it doesn't mean to getting pictures and
videos and share with your friends. It also about building a safe community, that helps
you during the crisis, vent-hole your from the harm and afterwards re-build. The
Facebook creates a community which helps in contributing donation and provide any
kind of help to the other peoples. It has add a feature of safety check, if there is any
problem like disaster or crisis you can let know your friends that you are safe and check
if anyone get harm due to crisis or disaster(Eichstaedt, Smith, Merchant and et. Al,
2018).
 Informed community: The objective to form a community is to take people together.
The aim of a company is to enhance the feature so that people can share their experience.
The idea and strength from various people increases the understanding between people
and have a positive impact n organisation. A community were people get the information
regarding every thing such as news group and religions group made on Facebook.
 Civic-ally engaged community: It includes the engaging in existing parties of politics
to support the system of votings. A community is made where all the information is
provided globally related to the politics. This involves the local representatives, voting
rights and systems, elected leaders and many more.
Facebook is not a technology or just a social media platform but it is to bring member together.
It makes the community groups where people join from different areas and share their
experiences, news and other related information. The CEO uses this strategy to attract the people
towards this platform and engaged people in this. As this will raise the profit of the company.