Global Strategic Management: Business Strategies and Frameworks Used by Facebook CEO

This report discusses the business and corporate strategies used by the CEO of Facebook, internal and external environment analysis, strategic tools and techniques used by companies to enhance organizational performance, and how the CEO created and designed strategic planning for Facebook. It also includes different levels of strategies used by the CEO of Facebook and contemporary strategic issues in strategy.

Global Strategic
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK A...........................................................................................................................................3
Business and corporate strategies used by the CEO which has brought about positive
contribution to the organisation..................................................................................................3
TASK B...........................................................................................................................................5
External and internal environment analysis and analyse how the complex problems at
FACEBOOK were managed by the CEO using business framework........................................5
TASK C ..........................................................................................................................................7
Strategic tools and techniques used by companies to enhance organisational performance......7
TASK D...........................................................................................................................................7
Examining how the CEO of FACEBOOK created, developed and designed strategic planning
for FACEBOOK..........................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10

INTRODUCTION
Combination of various economies are used to form strategies so that businesses can
commence their operations properly. It assist businesses in achieving their goals and objectives
in appropriate manner. It involve all the multinational. Global and international strategies which
gives direction to the businesses and provides them proper guideline (Arıcıoğlu, and Yiğitol,
2021). It also helps in international expansion of businesses through the world so that they can
generate more revenues. Global strategic management helps in identification of the consumer
behaviours and their buying patterns. It evaluates the internal and external factors which impact
business environment and formulates strategies which can control the negative factor. This report
is based on Facebook which is a American multinational company headquartered in California,
US. It is a social media platform who's CEO is Mark Zuckerberg. It connects people from all
over the world and allows them for socialisation which increase the level of information and
knowledge. It also helps in promotion of various products and services which help companies in
generating more revenues. This report involves business and corporate strategies used by CEO so
that company can operate smoothly. Internal and external factors are evaluated and how the
problems are managed using business framework is included in this report. Strategic planning is
developed by CEO along with the different levels of strategy used by Facebook. Suggestions and
recommendations are mentioned which will help Facebook to overcome the problems and run
business smoothly.
MAIN BODY
TASK A
Business and corporate strategies used by the CEO which has brought about positive
contribution to the organisation
Corporate strategies help organisations in planning for their long term objectives.
Nowadays every business formulate strategies so that they can track their operations and can
advantages from market in effective manner. Facebook always study heir business nature so that
they can create strategies in order to meet the goals and objectives (Bugrov, Sitnicki, and Serbin,
2021). Before developing the strategies, CEO of Facebook consider various parameters like

competition, operating environment and position of company in market. Different strategies used
by CEO of Facebook so that business can grow positively are as follows:
 Create innovations: CEO of Facebook focus on adopting new technologies so that they
introduce new features in their services. Innovative and creative ideas bring changes
which attract large number of customers (Ansoff, and et.al 2018). Mark Zuckerberg
follow current market trends so that they can meet the needs of their targeted customers.
They train their employees in order to inculcate the skills which are needed to carry out
the operations in better manner. Various new transitions and alterations can be seen in
Facebook which help them in generation of more profits.
 Focus on customer experiences: To grow business in desired manner, Mark Zuckerberg
always focus on their users that they enjoy this platform or not. They add feature in their
application which consist of reviews and feedbacks of customers which help them in
identification of proper requirement of users. Facebook expand capital on the research
and development which help them to know the current market trends. Social media
platform needs continuous up gradation which can only be done with the help of market
study.
 Formation of effective team: Mark Zuckerberg involves candidate in their team who
possess some abilities and skills to carry out desired operations (Boskov, and
Magdinceva Sopova, 2019). Success of organisation depends on the abilities of their
employee because they are responsible for each and every task in business. Facebook hire
talented people who can contribute in their growth and success so that they can move
their business on next level.
 Growth through acquisition: This strategy helped Mark Zuckerberg in achieving more
success and growth. With the help of acquisition of different business, Facebook expand
their business in profitable manner. They have created brand image in market by
acquiring famous companies such as Instagram, Oculus VR and WhatsApp. This
investment and strategy of Mark Zuckerberg helps them in achieving growth and success.
 Different methods of monetization: Facebook application make money through various
methods by showing advertisements on their platform through various advertisers. Most
of their revenues comes from advertisements which help them in growing their platform.
They make their application more convenient to handle by providing access over the

mobile phones so that each and every person who use phone can access the Facebook
application without any difficulty.
TASK B
External and internal environment analysis and analyse how the complex problems at
FACEBOOK were managed by the CEO using business framework
To grow business in effective manner, businesses use internal and external environment
so that they can identify negative and positive factors which affect the business operations. For
the evaluation of internal analysis of Facebook, Mark Zuckerberg uses SWOT analysis which is
mentioned below:
Strength Weakness
Established brand: Facebook is used by
billions of users which make it very popular
social media platform. It provides very good
experience to their users by connecting
people within seconds (Tonelli, and
Cristoni, 2018). Facebook always try to
understand the needs and wants of their
customers and provide them innovative
features.
Offers variety of products and services:
Facebook provides platform to various
companies for advertising their products and
services. Mark Zuckerberg acquired other
businesses also including WhatsApp and
Instagram. This helps in attracting more
customers.
Privacy issues: This social media platform
allow users to access information of each other
in very easy manner. Unauthorised persons
access the confidential data of users by various
illegal methods is a biggest weakness of
Facebook.
Fake news: Users of Facebook share fake and
invalid information without any restriction
which is very negative aspect (Hunger, 2020).
Propaganda information and misleading news
are becoming very continuous nowadays on
Facebook which harm the mind set of society.
It is very difficult to control these activities but
Facebook in now planning to add more
securities features.
Opportunities Threats
Platform expansion: Mark Zuckerberg is Increased competition: There are various

planning to expand their business in the
countries where Facebook not offer services.
They include more features and innovative
ideas to their application so that it can
acquire new markets and customers.
Paid services: Major part of revenue
generated from advertisement of different
products and services which is a good source
of income. Facebook is very popular
platform which attracts marketers to promote
their products which is great opportunity for
Facebook.
other social media websites are launched which
allows user to connect themselves and share
images and information (Tolstyakova, and
Batyrova, 2020). This is a threat for Facebook
because new applications attract existing users
which impact the profitability.
Taxes: Many countries like European union
and UK imposed taxes on social media
applications. Digital taxes results in increase of
taxation which is mandatory to pay by
Facebook.
To identify the external factors Facebook uses PESTLE analysis which is discussed
below:
 Political: Stability in political environment can be seen which is positive factor for
Facebook. Although in some of the countries like China, Facebook is not allowed but
they are implementing changes so that they can be adopted by all countries.
 Economic: Growth in economical conditions helps Facebook in generation of more
revenues. Developed telecommunication and internet facilities support operations of
Facebook.
 Social: Nowadays each and every individual wants to socialise and increase their
connectivity with each and other (Pavlak, and Písař, 2020). Increase in demand of online
shopping helps Facebook in increasing their sales.
 Technological: Due to up gradation and advancement in technologies like smartphones
and other gadgets help Facebook in expanding their business across boundaries.
 Environmental: Facebook provide their services without harming environmental factors.
Carbon footprints are minimized by Facebook so that they can contribute in welfare of
environment.

 Legal: Facebook follows all the rules and regulations which social media platform have
to follow (Kvedarienė, 2019). Facebook added securities feature so that no one can share
or mislead society in illegal manner.
TASK C
Strategic tools and techniques used by companies to enhance organisational performance
To identify the competition in the market, businesses need to use various strategic tools
and techniques so that they can improve organisational performance. Mark Zuckerberg try to
capture large market share along with minimization of risk and competition. Facebook uses
porter's five forces model to enhance the performance which is mentioned below:
Competition in industry: Competitors affect the profitability of the company in huge
proportion (Peng, 2020). There are various emerging new competitors of Facebook are there who
increases risk in market. In case of Facebook, the power of competitors are slightly lower
because Facebook is the first choice of users because of attractive features in application.
New entrant in industry: There are many new companies entered in the social media
market which is affecting the power of company. Various emerging industries provide same
services which Facebook is offering so there is a threat of competition. Facebook have a loyal
and trustworthy customer base which is positive aspect for them.
Power of suppliers: Companies who assist and supply tools, technologies and
equipments to Facebook are their suppliers. Bargain power of suppliers does not affect Facebook
because they maintain good relationship with them. Users can access the services of Facebook
because Mark Zuckerberg deals with number of suppliers.
Power of customers: Customers easily connect themselves to Facebook because it is
very [popular platform. Power of customers are low because they willingly approach Facebook
for their promotion and advertisements.
Threat of substitute: Various substitutes like Tiktok, Amazon and YouTube are
available in market which can affect the operations of Facebook. It can create risk and obstacle
for Facebook and hamper their revenue generation.

TASK D
Examining how the CEO of FACEBOOK created, developed and designed strategic planning for
FACEBOOK.
Strategic planning helps the organisation to attain the goals and objectives in the market.
To make a strategic the company needs to study the outcomes of different aspects. This will help
the organisation to obtain a sustainable growth in the market (Pessima, and Dietz, 2019). The
manager and leaders must ensure to set their priorities and focus on strengthening their
operations effectively to generate more revenues in the market. Strategic plan includes various
aspects which carry the goals and objectives in a systematic manner. Discussing about the
possible strategies which Mark Zuckerberg used to frame and execute a strategic plan is
described down below:
 Planning about the goals and objectives – This is the first step towards making an
strategic plan. The organisation needs to identify their goals and objectives which they
want achieve in future. Facebook is an experienced organisation in terms of achieving
their goals and objectives in inherently. The main motive of the company is to attract
different customers by their services. Mark Zuckerberg motivates their employees and
give proper guidance to make them more productive which helps the organisation to
attain the inherent goals and objectives.
 Know the Target Audience – For attaining the goals and objectives the organisation
formulate different strategies. The main target of the company is to attract the potential
customers in the market. Mark Zuckerberg follow up a action plan to endorse the face
book application through different sources. This help the organisation to reach out a wide
range of audience in the market.
 Effective development of strategic plan – At this phase the management and leaders
formulate and study the negative outcomes of the plan. They formulate a plan which
considers all the elements to become successful in the market (Lessard, 2021). Mark
Zuckerberg formulate their strategies by doing proper research of the dynamic
environment.
 Evolution and review of a strategic plan – This stage helps the organisation to asses the
plan effectively by seeing all marketing trends. Mark Zuckerberg use the technological
factors like software and tools to asses the progress. The research and development team

also plays a major role in carrying out the operation effectively at the workplace. The
main focus of the organisation is to revolutionise the market with their new project.
Facebook management always work towards a innovate path to generate new ideas for
different customers in the market.
TASK D
Critically analyse and evaluate the different contemporary strategic issues in strategy
Contemporary issues are those problems that is affecting the peoples or place which is
unresolved. There are several contemporary issues in the strategic management which are
following as-
 Corporate social responsibility-CSR is the responsibility of any organization
towards the stakeholders. It is considered as the critical issues in the strategic
management. The responsibility of the FACEBOOK towards the society and the stake
holders of the company. CSR is continuously committing by the business to behave
ethically and contribute towards the economic development(Shah and Guild, 2022).
 Code of business ethics- profit making is the main objective of the company but it
should not be on the cost of some ethics. It is related to the safety of the employees,
health, sexual harassment and many more.
 Corporate governance- For the efficient use of resources the corporate governance
is a program of exercise through which a company management is held responsible
towards shareholders. Directing and controlling are the main perspective of the
FACEBOOK.
Different level of strategies used by the CEO of Facebook
There are mainly three different levels of strategies used by the Mark Zuckerberg (CEO) of
FACEBOOK. These are following as (Ganeshpandian, 2022)-
 Corporate level strategies-This strategy used by thee Facebook are very motivated. The
Facebook mainly focuses on the social networking applications as well as technology
companies for their acquisitions. Whatsapp and instagram are the two known brands of
the Facebook in order to attract the more consumer base in the market. Facebook seek to
increase their business by expanding into different new brands and markets.

 Business level strategies- this strategy help the organization in focusing on the
competition in the business market. Cost leadership, differentiation and market focus are
the sub categories that falls in the business strategies of porter generic model. Facebook
is the leading company acquiring different business in order to compete in the market.
 Market level strategies- this strategy helps the business in growing in the area of
market.it overall planning for getting potential consumers and rotating them into
customers of their product and services. Online channel is used by the Facebook in order
to deliver its services(Grotowska, 2022).
The innovation and technology strategy used by Facebook-
Facebook focuses on up grading their technology which is used in every phase of social
media challenges. It helps in making difference to help people as well as organization in
connecting and sharing. The Mark Zuckerberg innovated approach to Facebook in growing
their network impact machines.
Blue ocean strategy used by Facebook
The blue ocean strategy looks to carry separation to associations and brands like
Facebook Attain to make mindfulness and presence in another commercial centre and
provoke interest among purchasers. Under the blue sea model and system, the business
structures are thought to be adaptable, and not inflexible. The blue oceanic technique centres
on prompting interest in the recognized market space, and by doing this, it makes the
obstruction unimportant and irrelevant. Through the blue ocean procedure, industry players
like Facebook and Acquire can remake the market limits as well as the business structure
through their systems and activities.
Use appropriate corporate examples and literature to justify your stand.
Facebook has provide many benefits that includes more efficient communication. An
individual or the group can communicate small ideas fast to people. Society can share our
thoughts and values and can see how many peoples respond to it and each other. The
different interpretations things can be seen by others. It can used as learning tool that see the
significances and sources of failed communication. Facebook helps in increasing the depth of
communications. It can help society who find it hard to begin conversations. Facebook helps
the society in increasing the ability to attach with others and form a good and healthy
relationship one- one communication mostly prefer by the society that includes directed

communication in Facebook. This helps in establishing the bonding with others and
strengthens relationship(Brewster and Connock, 2022).
Facebook creates a great impact on the life of the students as well as adults. It helps in
encouraging the long distance relationship and also help in maintaining friendships with
those who moved away. Family members who lived far away from their relatives can use this
to maintain a digital relationship with them. It helps in reducing the loneliness.
Facebook is considered as the largest and the most recognized social media network
worldwide,. It helps in building the business online. few year back, the small business faces
many problems in operating the business online. Small business didn’t get the platform what
they want. Facebook provided the platform where small business can operate there business
online and can achieve the target audience and they can online trade there goods and
services. Now days an individual can find a job through the Facebook and helps in increasing
the productivity.
Suggestions / recommendations would you make for FACEBOOK to sustain its position
There are some improvements to be done in order to keep the interest of more than 1 billion
users who are active regularly. The first improvement is about advertisement. There are many
advertisements that arises during the access of the Facebook that decreases the interest of the
users because of irritation of some much adds popping up on the screen. Another suggestion
regards Facebook is the topic based news feed filtering. This suggestion can create the interest of
those individuals who have interest in reading the news on the Facebook or other social media
platform. The one of the main suggestion that can help in maintain the position is the verification
for contests. There are lots of fake identification on Facebook that can cause a crucial problems
to the users of the Facebook. So verification of users must be done in order to safely use the
Facebook that also helps in improving the security system(Panebianco, 2022).
The last recommendation that can help the Facebook in improving their performance is offering
the subscription charges to not to see the advertisement. This can help Facebook in gaining the
large number of audience or users. Removing the vulgar content from the Facebook can create
the great impact on the users of the Facebook. These are some suggestions would make for
FACEBOOK to sustain its position.

CONCLUSION
From the above text, it has been conclude that business and corporate strategies creates a
positives impact on the organization. It has been also concluded that there are many external and
internal factors that helps in managing the business in context with the Facebook. There are
different strategies used by the CEO of Facebook that helps in enhancing the business
performance and activities. It has been examined that there are different level of strategy that
mark Zuckerberg uses and theories like innovation and technology strategies and blue ocean
strategies. It has also been conclude that there are some suggestion like verification of users,
subscription on removing adds and many more that can make Facebook to sustain its positions.

REFERENCES:
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Boskov, T. and Magdinceva Sopova, M., 2019. Strategic Management And Level Of Company’s
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Tonelli, M. and Cristoni, N., 2018. Strategic management and the circular economy. Routledge.
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Kvedarienė, A., 2019. Strategic technology management within global value systems. Open
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Shah, M.U. and Guild, P.D., 2022. Stakeholder engagement strategy of technology firms: A
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