Global Strategic Management: Business Strategies and Frameworks Used by Facebook CEO

Global Strategic
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK A...........................................................................................................................................3
Business and corporate strategies used by the CEO which has brought about positive
contribution to the organisation..................................................................................................3
TASK B...........................................................................................................................................5
External and internal environment analysis and analyse how the complex problems at
FACEBOOK were managed by the CEO using business framework........................................5
TASK C ..........................................................................................................................................7
Strategic tools and techniques used by companies to enhance organisational performance......7
TASK D...........................................................................................................................................7
Examining how the CEO of FACEBOOK created, developed and designed strategic planning
for FACEBOOK..........................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10

INTRODUCTION
Combination of various economies are used to form strategies so that businesses can
commence their operations properly. It assist businesses in achieving their goals and objectives
in appropriate manner. It involve all the multinational. Global and international strategies which
gives direction to the businesses and provides them proper guideline (Arıcıoğlu, and Yiğitol,
2021). It also helps in international expansion of businesses through the world so that they can
generate more revenues. Global strategic management helps in identification of the consumer
behaviours and their buying patterns. It evaluates the internal and external factors which impact
business environment and formulates strategies which can control the negative factor. This report
is based on Facebook which is a American multinational company headquartered in California,
US. It is a social media platform who's CEO is Mark Zuckerberg. It connects people from all
over the world and allows them for socialisation which increase the level of information and
knowledge. It also helps in promotion of various products and services which help companies in
generating more revenues. This report involves business and corporate strategies used by CEO so
that company can operate smoothly. Internal and external factors are evaluated and how the
problems are managed using business framework is included in this report. Strategic planning is
developed by CEO along with the different levels of strategy used by Facebook. Suggestions and
recommendations are mentioned which will help Facebook to overcome the problems and run
business smoothly.
MAIN BODY
TASK A
Business and corporate strategies used by the CEO which has brought about positive
contribution to the organisation
Corporate strategies help organisations in planning for their long term objectives.
Nowadays every business formulate strategies so that they can track their operations and can
advantages from market in effective manner. Facebook always study heir business nature so that
they can create strategies in order to meet the goals and objectives (Bugrov, Sitnicki, and Serbin,
2021). Before developing the strategies, CEO of Facebook consider various parameters like

competition, operating environment and position of company in market. Different strategies used
by CEO of Facebook so that business can grow positively are as follows:
 Create innovations: CEO of Facebook focus on adopting new technologies so that they
introduce new features in their services. Innovative and creative ideas bring changes
which attract large number of customers (Ansoff, and et.al 2018). Mark Zuckerberg
follow current market trends so that they can meet the needs of their targeted customers.
They train their employees in order to inculcate the skills which are needed to carry out
the operations in better manner. Various new transitions and alterations can be seen in
Facebook which help them in generation of more profits.
 Focus on customer experiences: To grow business in desired manner, Mark Zuckerberg
always focus on their users that they enjoy this platform or not. They add feature in their
application which consist of reviews and feedbacks of customers which help them in
identification of proper requirement of users. Facebook expand capital on the research
and development which help them to know the current market trends. Social media
platform needs continuous up gradation which can only be done with the help of market
study.
 Formation of effective team: Mark Zuckerberg involves candidate in their team who
possess some abilities and skills to carry out desired operations (Boskov, and
Magdinceva Sopova, 2019). Success of organisation depends on the abilities of their
employee because they are responsible for each and every task in business. Facebook hire
talented people who can contribute in their growth and success so that they can move
their business on next level.
 Growth through acquisition: This strategy helped Mark Zuckerberg in achieving more
success and growth. With the help of acquisition of different business, Facebook expand
their business in profitable manner. They have created brand image in market by
acquiring famous companies such as Instagram, Oculus VR and WhatsApp. This
investment and strategy of Mark Zuckerberg helps them in achieving growth and success.
 Different methods of monetization: Facebook application make money through various
methods by showing advertisements on their platform through various advertisers. Most
of their revenues comes from advertisements which help them in growing their platform.
They make their application more convenient to handle by providing access over the