Strategic Report: Global Management and CSR Analysis

This report conducts a strategic comparison of Marks and Spencer and Tesco, focusing on their global strategic management practices. It examines the external business environment, including political, economic, social, technological, environmental, and legal factors, and assesses their impact on the companies' operations. The report evaluates the companies' corporate social responsibility (CSR) initiatives, such as clean water programs and clothing donations, and analyzes the risks and advantages associated with these practices. It also explores potential strategies for enhancing CSR operations and achieving organizational success, considering various aspects of strategic choices. The analysis covers competitiveness, technological advancements, and the companies' responses to market needs and customer satisfaction. The report highlights how companies engage stakeholders, including local communities, customers, and employees, to optimize CSR campaigns and brand value.

GLOBAL STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
External business environment and dynamic capabilities...........................................................3
Task 2...............................................................................................................................................6
CSR Initiatives.............................................................................................................................6
TASK 3............................................................................................................................................8
Assessing and comparing potential corporate social responsibility strategies that intensify
organization's success..................................................................................................................8
CONCLUSION..............................................................................................................................11

INTRODUCTION
Strategic management is defined as operating and controlling the strategic direction
company usage to deliver the overall business objectives. This report will conduct the strategic
comparison in respect to different companies about the development of strategic policies of
company. Comparison will form over the external business environment practices of company in
respect to strategic management practices. Competitiveness of the companies will be assessed
and also the technological development of companies will also address in this project. This entire
project would also evaluate the corporate social responsibility practices of the companies.
Operational advantages and risk company entertain out of the practices deliver for management
accounting will also address in this project. Comparative evaluation will also draft over the
chosen companies in regard to its corporate social responsibility initiatives and practices.
Furthermore, projection of the potential strategies that company can use to channelises its
corporate social responsibility operations and practices. Different aspects related to the strategic
choices that company can deliver will be analysed and evaluate in this project.
Task 1
External business environment and dynamic capabilities
External business environment is a sum of different external factors that influence the
overall growth and success of the company. These factors are summarizes out of the external or
the macro business environment. In the international market business environment becomes
more volatile and challenging as it offers a separate space to every single entity and stakeholder
part of respective business environment (Katz, Du Preez and Louw, 2016). Marks and Spencer
Company and the Tesco Company both these companies are among the highly successful
organisation in the international market associated with the retail sector. As both these
companies carry the strong presence in the international retail market all the factors part of the
external business environment put a direct impact over these organisation and their operations.
External business environment is summarises with factors like political, economic, social,
technological, environment and legal factors that influence the overall business operations of
these organisations.
Political factor
Political factor is among the major external business environment factor that influence
overall operations of the companies. International political situation of the countries influence

the overall operations of Marks and Spencer and Tesco Company. Both these organisation
operate operations at the international level which make them influenced in against to the
political stability or instability at the global level. Corporate social responsibility functions are
channelises at the global level (Ropega, 2020). Government and political partied always support
the practices entertained under the corporate social responsibility functions operate by
companies. The constant involvement of these companies under channelising the social
responsibility make these organisations mo9re capable towards performing the overall business
operation and in taking the political support in the international market. Activities like plantation
and other such social responsibilities encourage the strong political support towards the Marks
and Spencer and Tesco Company that deliver more effective and efficient business outcomes for
these organisations. Brand value is a biggest factor that deliver the competitive advantages in
favour of the organisation. Both the companies such as Marks and Spencer and Tesco Company
follow the strategy where companies involve local stakeholders in operating different social
responsibility which turned out to be the favourable brand value that make these companies more
capable in taking competitive advantages in the market.
Economic factor
Economic factor involve economic aspects and elements such as growth rate of gross
domestic product, economic development and advancement, per capita income of people in
country, inflation and other such economic aspect. All these factors put a direct impact over the
functions and operations of organisation. Due to constant improvement in the economic situation
of country it is projected that Marks and Spencer Company get to take competitive advantage in
the market. The economic growth of the retail sector at the global level also supported these
companies to enhance and boost the overall growth rate of these companies in the international
retail market (Ključnikov and et.al.,2016). Company could take competitive advantage by
offering the competitive pricing practice in favour of the organisation. Both these companies
could also emerged immensely that also the companies to take competitive advantage in the
international retail market by opening up stores at different locations. Economic development
and advancement of these companies allow both these companies to invest in the technological
development and advancement to upgrade infrastructure of organisation in market.
Technological advancement of these companies make them able to sustain the competitive

advantages by delivering the best level of customer satisfaction rate in against to offer the most
competitive services.
Social factor
Social factor is another key business environment external factor that influence the
overall operations and functions of organisation. Both Marks and Spencer and Tesco follow the
practice where company try to understand the market need and requirement so that company can
deliver only such products that are trendy and becomes part of the consumer need. Companies
try to install and deliver only such products that are trendy, fashionable and associated with the
demand and need of customers. The companies approach to deliver only the trendy products and
deal majorly in the fashion and current trends allow both the companies to take competitive
advantage in the respective market. IN current time modern need of business environment is also
to focus over achieving the customer satisfaction (Stalinska and et.al., 2018). Company has
focused over terotechnological development to allocate best level of services and customer
satisfaction level in the organisation. Corporate social responsibility involve different modern
approaches like involving local stakeholders and individuals that also include the customers of
company to deliver the social responsibility campaign. Marks and Spencer Company and also the
Tesco Company try to involve these stakeholders so that best level of competitive outcomes can
channelises competitive advantage on behalf of the organisation in the respective target market.
Technological factor
Technological factor is denoted as the technological advancement and development of
society. Marks and Spencer Company and Tesco Company has been constantly active to upgrade
its existing technology that can support the best level of customer experience in target market.
Company utilises different technological tools like search engine optimisation, digital
promotions and many such tools related to operation and all other functional responsibilities
which allow the organisation to meet the business objectives (Patti and et.al., 2016). Company
also constantly upgrade its technology so that all business objectives of company can meet.
Technological advancement of company also support in delivering the social responsibility.
Environment factor
Marks and Spencer Company and Tesco Company has been involved in the corporate
social responsibility operation in against to deliver the business operations. Company has been
engaged in delivering social responsibility such as plantation, environment protection and other

such responsibilities to achieve the competitive advantage in market. These responsibilities has
supported these organisation to polish the existing brad value and image that can sustain the
brand loyalty in favour of the organisation. Both the companies has also been involved in serving
eco-friendly products and services that can support company to attract constantly new customers
in the associated market (Ivančić and et.al., 2017). IN order to take competitive advantage it is
significant for the company to continuously attract new customers and also to improve its
services and brand value. The activities company could channelise in the environment factor
could allow the organisation to meet all the key acquirement part of this factor.
Legal factor
Marks and Spencer Company and Tesco Company y has been constantly active in coping
up with all different laws and legal regulations associated with the businesses. Both these
organisations has always maintained the clear image and positive brand value which allowed
these organisations to deliver the best level of competitive advantage in the market. Data
protection function of company is also a part of the technological development campaign of the
organisation.
The above mentioned external business environment factors has supported the company
to achieve the competitive advantage in the respective retail sector at a global level. Companies
approaches in against to all the external business environment factor has supported the overall
growth and development of the organisation.
Task 2
CSR Initiatives
Corporate social responsibility is a mandatory requirement that an organisation needed to
cope up with in against to operate business functions. As they are the mandatory need and
requirement which an organisation need to cope up with so it also involves risk in respect to
channelises these operations. Following are differently initiatives under the corporate social
responsibility function that an organisation needed to cope up in against to formulate business
functions.
Tesco is a large retailer organization so Tesco have to take respective initiative corporate social
responsibility to sustain in the market for long-term (Verbruggen and et. al., 2019). The company
is initiating its social responsibility by providing food beverages to the poor and unemployed
peoples and different communities.

Installation of water ATM: Tesco have recently installed water ATM in the rural areas so that
people who are suffering from lack of water get adequate water supplies (Nyame-Asiamah and
Ghulam, 2019). By this machine the rural people get pure water and this project of Tesco have
impact on more and more families in the rural areas. Yet the company is not having much profit
by installing water ATM but the brand image towards the stakeholders get increase, and they get
attracted towards the company. Tesco involves its consumers, investors, shareholders,
employees, creditors and government’s to sustain in the market. This all the stakeholder help the
company to do its corporate social responsibility towards the society. With the help of CSR the
company may do better sell in near future and its potential employees get motivated because
their company is going a social work . This also attract talented people towards Tesco to join the
company and the social responsibility following company have advantages in government
policies as they are helping society as well.
Marks & Spencer is a bigger organization then Tesco the company so its have to perform
more CSR responsibility as compared to Tesco. M&S is trying to take responsibility to its
stakeholder which are buyers, employees, shareholders, suppliers and its investors. The M&S is
performing various social responsibility to build trust in the mind of customers (Sughra, 2019).
Clothing and equipments: The brand is denoting clothes to the poor and needed peoples. Marks
& Spencer is also donating in charity New life and Shelter. This organization used to provide
nurse support, awareing campaigns and different equipments to disables. M&S is also providing
their returned clothes to the charity this help the company to make its brand image in the mind of
society. It also helps to company to attract its stakeholder in the market.
Clean water initiative
Marks and Spencer Company and also the Tesco Company conduct the clean water
initiative as a part of the corporate social responsibility operation. Under this initiative both the
organisations try to serve the clean water to all the needy people in the society. Both these
companies work at a global level that allow these companies to operate this initiative at a global
level. As the Marks and Spencer Company operate at approximate 14000 business location so
the initiate of company is more vast whereas Tesco Company conduct its business operations
only at approximately 7000 locations that also allow company to initiate the activity at the
selected locations only (Asrar-ul-Haq, Kuchinke and Iqbal, 2017). Marks and Spencer Company
could lead to more success in against to the entire initiate as it contain more number of resources

which allow the organisation to generate heavy success against the entire campaign. Resources
are among the key tool that lead to the overall growth and development of all the initiative taken
by the company. Marks and Spencer Company include different social media influencers where
as Tesco Company focuses only on its employee to channelises the entire initiative. This initiate
has been very successful in respect to the Marks and Spencer Company whereas Tesco Company
reach only at the limited success against the entire campaigning. Stakeholders involvement is
also a key aspect that influence the overall sauces of the campaigning. IN case of Marks and
Spencer Company it could involve more number of stakeholders such as customers, employees,
social media influencer and many such stakeholders that could efficiently deliver the overall
outcome of the entire campaigning.
Free education
Free education is another social initiative that Tesco and Marks and Spencer both these
organisations could operate as a part of corporate social responsibility campaigning. Under this
initiative free education has been devoted to all the poor people and students. This has been
among the major initiative that channelizes by both these companies as a part of the corporate
social responsibility campaigning. Tesco Company could operate this initiative at a very small
scale as compare to the Marks sand Spencer Company but the approaches of the organisation
make it more successful in favour of the organisation (Nekhili and et.al., 2017). It has contacted
with the local tutors who could deliver both online classes and class room study which could
attract to the children and their parents to come and become part of the initiative. Marks and
Spencer Company on the other hand could not deliver more effective results in against to the
campaigning as it could not promote to that level for such an initiative. This initiate could
cherish the brand value of the Tesco Company that also improved the sustainability and growth
of the company. IT has involved the technology to deliver the entire campaign. This campaign
has been a key driver that support the overall growth and success of the organisations.
TASK 3
Assessing and comparing potential corporate social responsibility strategies that intensify
organization's success
Corporate social responsibility is an organization's commitment to cope the economic,
social and environmental impacts of its operations accountably and inline with the expectations
of public. It includes policies of organization that insist on operating with the partners who obey

ethical practices of businesses (Advantage, 2020). Implementing CSR in an organization leads to
attract consumers who are interested in sharing same values and it makes actual business
sensation to operate sustainably. It is an appropriate approach to maximize competitiveness in
the company and bring advantages in terms of accessing capital, cost savings, relationships with
customers, innovation capacity and human resource management. These corporate social
responsibility initiatives are classified as follows:
Environmental responsibilities
This responsibility is also known as green CSR which supports in reducing business risks,
deliver opportunities of saving cost and improve reputation to achieve success in the
organization. It has the process of using natural resources rationally and involves certain steps to
prevent from pollution that are involved in the operations of the industry. Environmental
corporate social responsibility aims to decrease any damaging impacts on the environment from
the procedures of business (Bakoğlu and Yıldırım, 2016). This activity in Tesco concentrates on
utilization of water and energy, reduce gas emissions of gas, management of wastes, build
products which can be recycled, and pollution causes high impacts and effects the surrounded
environment. This responsibilities in Tesco also includes eco-friendly nature and prepares travel
policies of business.
Human rights responsibilities
These responsibilities are the fair approaches which help Tesco to address their responsibility of
respecting human rights. It involves delivering affordable practices of labour, disavowing child
labour and fair prices of trade. Periodically assess the potential out of the employees and have
internal control and oversight systems as report their performance and value because it totally
encourages employees and supports organization to enhance the chances of success.
Philanthropic responsibilities
It is a common level which can make persons happy as these activities operate on projects of
charity that can boost morale of employees. Maximize engagement of employees and motivate
Tesco teams to perfectly collaborate. These approaches of CSR includes such things like helping
initiatives of health, funding educational programmes, helping projects of society beautification
and donate to certain causes supports organization to achieve supreme results in productivity of
the workplace and intensify the company's success.
Economic responsibilities

Those activities are implemented in Tesco while meeting the requirements of customer and
recognizing the perspectives of them to earn profit. This activity helps organization to modify its
procedures to recycle the wastages that benefits Tesco by lowering material cost potentially and
also be benefits community by devouring fewer resources. It improves business operations in
Tesco while participating in practices of sustainability by utilizing the latest process to decrease
wastages. It can also be profitable for employees to gain profit and advantages in terms of
incentives (Maqbool and Zameer, 2018).
Discussing the roles of sustainability offerings for obtaining long term profitability and strategic
partnering with government and community in growth markets
Sustainability offering always help organizations to create profitability and opportunities
of businesses. It is pursued in Marks and Spencer as sustainability has a financial impact which
lower the costs of operating and increase performance of share prices. Implementing proper
offers of sustainability is the major responsibility which led organization to manage its saving
cost and sustain for long term. It influences positively on the management and behaviour of
company to work with effective coordination and encourage company as well as employees. It is
described that managing proper practices of it supports Marks and Spencer to hobtain practices
of governance and additional profitable for long term. The company has Positive inter relations
between sustainability and profitability to manage business perspectives and have polite
i9nfluence on investment returns. Sustainability lower the prices of capital and perfectly attract
new and modern developments. It totally boosts the business environment and protects the entire
additional costs to be durable in modern generation. These offers also fascinate stake holders
which can get extra chances of funding from them and reflect their investment beyond their
expected profitability (Bhardwaj and et.al, 2018). Those all practices and offers support
organizations in surviving in the long run. It delivers initiatives that are genuine and focusses on
sustaining for a long period. It offers different aspects of working to continue serving in the
society. Marks and Spencer entertains partnership with communities and government to develop
its business goals and perspectives that are underlined in their expectations to be fulfilled and
finalize the balances of profits. The organization maintain s partnership with government to
enable and enhance global competitiveness and acquire expected goals and objectives and leads
as superior weapon to deeply broaden the entire outreach to deliver demands according the

customers to accelerate opportunities of growth. It accurately recognizes the importance of
collaboration and acquires the associations objectives along with the company's profits. Thinking
for long term and acquiring the offers of sustainability to grow their network and entertain
excellent example of making numerous informations to support start-up and Joint ventures
according the required information (Syafhendry and et.al, 2020). Marks and Spencers value of
aspects doing and enhancing chances of sustainability and expand business by making
appropriate relations with community and government as per the demands. The company wants
to present in all core countries and increase geographical footprints with the help of government.
Organization needs to consolidate the strict strategic management to earn profits in an attractive
acquisition to maintain relations according to financial criteria. Sustainability offerings focuses
on the economy and key performance indicators listed in their long term expectations.
Sustainability robust the capital and manage the risks of decreasing cost by achieving proper
threats by evaluating the activities of the entire organization.
CONCLUSION
This report concluded that the global strategic management used to manage all the factors
internationally and help managers to take require actions for achieve its objectives. This report
has explained that the Tesco and marks Spencer strategies development to take so that companies
get better advantages. It further concluded that the external factors of both the companies impact
their growth and success as both the firms Tesco and M&S are international brands, so they have
to take their decision keeping in mind the external environment. The report also conclude that
both the brands are following CSR to attract and sustain in the market for a long period they have
their particular advantages as well and explained that the current CSR policies helping
companies to grow better and sustainability with CSR towards the society leading Tesco and
M&S to generate large profit with social welfares.

REFERENCES
Books and journals
Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing
Strategies in Transitioning and Emerging Economies, p.65.
Asrar-ul-Haq, M., Kuchinke, K. P. and Iqbal, A., 2017. The relationship between corporate social
responsibility, job satisfaction, and organizational commitment: Case of Pakistani
higher education. Journal of Cleaner Production. 142. pp.2352-2363.
Bakoğlu, R. and Yıldırım, O.B.A., 2016. The role of sustainability in long term survival of
family business: Henokiens revisited. Procedia-Social and Behavioral Sciences, 235,
pp.788-796.
Bhardwaj, P., and et.al., 2018. When and how is corporate social responsibility
profitable?. Journal of Business Research. 84. pp.206-219.
Ivančić, V. and et.al., 2017. Strategy implementation–external environment
alignment. Management: journal of contemporary management issues, 22(Special
Issue), pp.51-67.
Katz, B. R., Du Preez, N. D. and Louw, L., 2016. Alignment of internal and external business
and innovation domains. South African Journal of Industrial Engineering. 27(1). pp.61-
74.
Ključnikov, A. and et.al.,2016. The entreprenurial perception of SME business environment
quality in the Czech Republic. Journal of Competitiveness.
Maqbool, S. and Zameer, M.N., 2018. Corporate social responsibility and financial performance:
An empirical analysis of Indian banks. Future Business Journal. 4(1). pp.84-93.
Nekhili, M. and et.al., 2017. Corporate social responsibility disclosure and market value: Family
versus nonfamily firms. Journal of Business Research. 77. pp.41-52.
Patti, D. M. A. and et.al., 2016. A tale of soil and seeds: the external environment and
entrepreneurial entry. Small Business Economics. 47(4). pp.955-980.
Ropega, J., 2020. Novice and habitual entrepreneurs and external business support
exploitation. Interdisciplinary Description of Complex Systems. 18(2-B). p.271.
Stalinska, A. and et.al., 2018. Application of different tools of analysis of external and internal
business environment and identification of business strategy.
Stalinska, A. and et.al., 2018. Application of different tools of analysis of external and internal
business environment and identification of business strategy.
Sughra, G., 2019. CSR, a Pretence or a Bona Fide; Case Study of M&S and Next. In The
Components of Sustainable Development (pp. 53-61). Springer, Singapore.
Syafhendry, K.R., and et.al., 2020. DEVELOPMENT OF INDIGENOUS AGENCY
CAPACITY IN DEVELOPING STRATEGIC PARTNERSHIP WITH VILLAGE
GOVERNMENT. Systematic Reviews in Pharmacy. 11(11). pp.38-44.
Verbruggen, F. and et. al., 2019. A consensus guide to capturing the ability to inhibit actions and
impulsive behaviors in the stop-signal task. Elife, 8, p.e46323.