Global Strategic Management: Analysis of Sainsbury's Existing Strategy and Recommendations for Changes

Global
Strategic
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Existing strategy of the company.................................................................................................1
Explain the effects of the current internal and external factors have on it existing business......2
Apply either the VRIO or the ANSOFF Matrix to highlight some changes the company can
apply to its existing strategy........................................................................................................5
Provide justifications to the changes you have made and explain if there are any pitfalls in the
new strategic changes you have recommended...........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Global strategy is a strategy made by the company for the expansion in the global
marketplace. The main aim of developing global strategy is to increase the sales around the
globe. Creating global strategy involves many factors for instance the products are according to
global market place, analysing the competitors, production and other external and internal
factors. Analysing these factors before expansion helps the companies to succeed in the global
marketplace. Developing the global strategy is very important for the companies to ensure the
business is succeeding in the global locations (Coccia, 2020). The companies want to expand
into global market with time and experience to increase the market share and customer base. This
strategy also helps in increasing brand awareness, generates new sales, helps to diversify the
risks, lowers the labour cost, provides access to the new and it increases operational flexibility.
Sainsbury Plc is a UK based supermarket chain based company. It was founded in 1869 by John
James Sainsbury in London. The company is headquartered in London, England, United
kingdom. The company is operating in UK and Ireland. The Sainsbury is dealing in retail
segment that includes food, clothing, general merchandise, and financial services. it has around
23000 product offering and more than 1400 suppliers internationally and has over 1500 stores
across UK. Sainsbury has its own brands such as Argos, Habitat, Tu, Nectar and Sainsbury's
bank. This report aims to examine the Sainsbury's existing strategy in the global market, and the
current internal and external factors affecting the Sainsbury's existing business with help of
different analysis, it also examines the companies opportunities to grow revenue through new
products and the companies competitive advantage of its resources. This report also includes the
suggestions and recommendations that company can use for the strategic changes.
MAIN BODY
Existing strategy of the company
The business strategy refers to the set of actions, goals and plans about how business will
compete in the market with the products. This helps company to achieve its objectives. The
global strategy refers to the set of actions or plans that company develops to expand into the
global market. The global strategy helps companies to enter in the new markets and expand the
sales. The global expansion of the companies is beneficial for consumer as well as the company
(Antokhov, and et. al., 2019). The global strategy helps companies to attract new customers, Sell
1