Global Strategic Management: Business and Corporate Strategies

Global Strategic
Management

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Business strategies..................................................................................................................................3
Corporate strategies................................................................................................................................4
Problems that manage by business framework.......................................................................................5
Strategic Tools.........................................................................................................................................7
Strategic Planning....................................................................................................................................9
Level of strategy....................................................................................................................................10
RECOMMENDATIONS................................................................................................................................11
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................13

INTRODUCTION
Business dealings including global strategic management allow companies to capitalise on
international market potential (Peng, He and Xiong, 2017). It entails relevant concepts for
navigating through the frequently conflicting and misleading massive volume of data,
marketplace, and working crew, all of which is done and valued on a global scale. Mr. Mark
Zuckerberg, the Chief Executive Officer of Facebook, is an American worldwide technological
company established in California. The CEO is an American business leader, internet billionaire,
and philanthropist. This research includes commercial and corporate strategies, as well as
internal and external environment analyses such as SWOT and PESTLE. In addition, strategic
tools such as Porter's five forces and Porter's generic strategy should be used. In addition, use the
BCG matrix to make suitable suggestions.
MAIN BODY
Business strategies
Marketing mix
Product: Facebook, of course, is in the service sector, and as a service, it is a brand name in and
of itself. The company's purpose is to "empower individuals to establish communities and bring
the globe closer together." Facebook's convenient connection provides communication with
neighbors, family members, relatives, coworkers, and colleagues at any time. People use it to not
only write, but also to exchange photographs and videos, which improves communication and
connectedness.
Price: The quantity of services sold social media has grown dramatically in the internet age.
Everyone of Facebook's facilities are offered worldwide, and users from everywhere in the globe
may use world wide web technology to perform them.
Place: Because anybody can set up an account and started utilizing Facebook to interact with
each other, be a socially involved, or for advertising and promotion, price is not a hurdle for a
sizable proportion of Facebook users worldwide. Nevertheless, the firm also provides ad spaces
to advertisers who may use Facebook to promote products and services to a wide and size and
the number.