Global Strategic Plan

Global Strategic Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Serial entrepreneurship’s global strategic planning.....................................................................1
Reasons for entering foreign market............................................................................................2
Foreign market selection..............................................................................................................3
Timing of entry............................................................................................................................3
Scale of entry...............................................................................................................................4
Impact...........................................................................................................................................4
Methods of international entry mode...........................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Entrepreneurship works as an important engine for economic growth & development.
Entrepreneur is the person, who set up their own business, takes risk and creates policies and
strategies for running a successful business. Entrepreneurs may be of different types such as
technological, serial, social or ethnic entrepreneur. Out of these, serial entrepreneur is the one
who takes challenges repeatedly and overcome the same with new ideas. Lots of unique
thoughtful ideas and creation makes it possible for the entity to set up a business and then move
forward to the next one. Thus, the current research report investigates serial entrepreneur’s
global strategic policy framework and plans to carry out business functioning successfully. In the
current age, entrepreneurs focus on the expansion strategies to expand their market share across
all over the globe by entry into new geographical market segments. Thus the report investigates
the reasons for entering into foreign market, entry timing, scale of entry and various entry modes
with suitable illustrations.
MAIN BODY
Serial entrepreneurship’s global strategic planning
Now-a-days, in the turbulent market environment, entrepreneurs deal with the tough
business challenges and make suitable plans to combat various issues to ensure smooth corporate
functioning. They must have various skills such as risk-taking attitude, innovation and creativity,
initiatives, independence and others, so that, they can carry out their regular activities without
any hurdles. Opposed to the typical entrepreneur, who have an idea to establish a new company
and plays an important role in handling daily business functioning, serial entrepreneur always
come up with new & creative ideas but assign its responsibility to someone else and then move
to a new venture (Butticè, Colombo and Wright, 2017). They have ability to quickly advance
their business unit through start-up or beginning phase to sustainable growth. For instance,
Microsoft (MSFT)’s founder Bill Gates is a serial entrepreneur and one of the well-established
businesses all over the world. Now-a-days, entrepreneurs focus on the internationalization of
their business operations to maximize their scale of operations and develop brand position all
over the world. Looking to the current competitive environment in the corporate sector,
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