Trends and Mega Trends in the Fashion Industry

GLOBAL STRATEGY

Table of Contents
PART 2............................................................................................................................................3
Trend in fashion industry............................................................................................................3
Mega Trend in fashion industry..................................................................................................4
Plausible scenarios .....................................................................................................................4
Impact on future environment.....................................................................................................4
REFERENCES................................................................................................................................7

PART 2
Trend in fashion industry
Fast fashion is generally used term in regards of different designs which generally comes from
the catwalk to quickly capture the eye of fashion trend in the nation. Fast fashion can be define
as a fashion which is trending in different fashion week in the nation. There are variety of the
different type of trend which is prevailing in the market, in term of fast fashion. Some of the fast
fashion trends which can be proved as driver are as follows:
Stars influencer: It is the first trend which is prevailing in the Fast fashion in the current
scenario, as it has been seen that star endorsing the different brand help the company in driving
the consumer interest toward there product in the organization (Statovci, 2018). K-pop stars are
some of them who has influenced good amount of interest of different influencer. In coming
future it may happen that more number of the star are influenced.
Revivals and nostalgia: It is another trend which is prevailing in the market, as any
infamous dress which is wore by any celeb and it got good response, then it generally started
trending in the market. Example of the same is summarized in below pic.
Technology: Technology has also trending high in fast Fashion industry. As there are many
different hypothetical dresses are made and offer in the market to the consumer.