Global Strategy and Sustainability

Global strategy and
sustainability
Part 1

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
External environment analysis.................................................................................................................3
Porter’s five forces model-......................................................................................................................4
Internal environment analysis of Amazon...............................................................................................5
CSR and sustainability analysis of Amazon...........................................................................................7
Evaluation of analysis 200.......................................................................................................................8
Recommendation for global development...............................................................................................9
Recommendation for global sustainability.............................................................................................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Main objective of this report is to better understand the concept of business strategies and
sustainability. Business strategies will provide clear direction to an organisation which help them
in achieving the goal and competitive advantage in market. Business strategies is a means by
which an organization will set out to achieve its desired goal. It will simply described as long-
term business planning (Ng, A.W., 2018). Sustainability is a business approach which assist in
creating long term value by taking into consideration how an organisation will operates its
different business operations in the ecological, social and economic environment. It was built on
the assumption that developing such strategies foster company longevity. Amazon is the
multinational company with wider range of product services and brand value. In this report
global strategy and sustainability recommendation is going to develop for the organizations
along with analysis of their current strategy and sustainability, and for developing this report
different tools and techniques of and this is going to be used such as PESTEL analysis and five
force analysis for external environment and then VRIO and value chain for internal analysis.
Along with this CSR model is implement for business suitability Activities- analysis.
MAIN BODY
External environment analysis
External environment refers to a set of all the exogenous forces that have the potential to
affect the performance, profitability and functionality of an organization. An organization has no
control over these factors. In context of Amazon, for analyzing the external environment two
important factors are used which are discussed below:
PESTLE Analysis
It refers to a framework which is used by an organization for analysis their external
environment. This framework will include various important external factor which affect the
business growth most. In context of selected company, various factors of external environment is
discussed below:
Political factor- This factor of external environment will focus on the government
activities & its effect on business. In context of Amazon, political factor will play an essential

role in the development of the e-commerce industry. Such as political stability of developed
countries will provide various growth opportunities to company and also government will
support the e-commerce companies (Sasagawa, Y., 2019.
Economical factor- It refers to an external factor which include economic condition of a
country and any change in it will direct influence the profitability of company. The performance
of Amazon will depend on the situation of economies. Such as good economic condition of U.S
and European countries will provide growth opportunity.
Social factor-This factor will identifies the impact of sociocultural changes or trends on
the company performance as a leading online retailers & provider of information technology
goods & services. In context of selected company the increasing consumerism in developing
countries and online buying habits of customers will help business to achieve higher growth.
Technological factor- this factor will define the change in technology which influence
the growth of business. In context of selected company, rapid technology obsolesces are can be
threats for company but their efficiency of IT resources and by quickly adopting new technology
will help them to achieve competitive advantage in market.
Legal factor- This factor will include various legislation of government such as health
and safety, consumer protection and so on. Legal factor will positively influence the business of
Amazon, such as rising product regulation, changing import & export regulation and rising
environmental protection regulations on business will various opportunities to selected company.
Environmental factor- This factor will play an essential role in growth of business
sustainability. In context of selected company, they will improve its environmental impact in
response to the rising interest in environmental programs.
Porter’s five forces model-
It refers to a tool which help an organization for analyzing the competitiveness in market.
In context of selected company various factors of this model is discussed below:
Competitive rivalry (strong force) – In context of selected company, they will
competes against strong competitors. There are numbers of competitors of selected company
such as Walmart, brick and mortar bookstores.
Bargaining power of buyers (strong force) – As because of low switching cost the
bargaining power of customers is more. This will affect the pricing strategy of company. This