Global Strategy and Sustainability

Global strategy and
sustainability

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
External Analysis of the Industry using 2 appropriate Strategic Models:..................................1
Internal Analysis of Amazon.com using 2 appropriate Strategic Models:.................................4
Critical analysis and evaluation of Corporate Social Responsibility (CSR) and Sustainability; 5
Implications of the External Analysis, Internal Analysis, and Sustainability Analysis above,
considering Competitive Advantage and Global options for Amazon.com;..............................6
Recommendations for Amazon.com Strategic Development;...................................................7
Recommendations for Corporate Social Responsibility (CSR) and Sustainability;...................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global strategy and sustainability helps the business to gain better growth of the business at
global level. The main vision and strategy for global sustainability is to provide access to the
model of living with the sustainable environment so that effective growth and fulfilment of needs
can be gained. Corporate social responsibilities for the better growth of sustainable environment
so that effective growth can be fulfilment. The starting point of strategy provides insight to the
effective culture and proficiency in the market. Global strategy of business environment provides
better impact on the level of proficiency. This report is based on the Amazon, company is an
American multinational technology company that is located in Seattle, Washington, which focus
on E-commerce, digital streaming and artificial intelligence. It is one of the big five companies
that promotes business in the market and provides growth to the business in most appropriate
manner. this report includes information about external environmental analysis of the company
with the use of appropriate models that helps to understand the factors. Also this includes
internal analysis of the Amazon. Critical analysis and evaluation of corporate social
responsibility. In the last it includes the effective recommendation for the organization for the
effective outcomes and growth of the report.
MAIN BODY
External Analysis of the Industry using 2 appropriate Strategic Models:
The external analysis of the business refers to all the business environmental factors that
help business to gain high level of understanding about all the factors that have an impact on the
level of effectiveness of business decision making process. With the use of external analysis
business can understand the factors that have an impact on the level of proficiency and growth
can be achieved. External analysis examines the industry environment for the business growth
and proficiency so that effective growth in the future can be achieved in most appropriate
manner. it determined the level of opportunities that business can gain by the use of effective
tools and strategy in the market. In the context of Amazon, organization has been working on its
growth in national and international market so that effective growth can be achieved by the
business. For sustainable growth company focuses on the level of proficiency so that profitability
can be achieved. below is detail explanation of external analysis of the business for the effective
understanding of external factors has an impact on the company.
1

PESTEL analysis:
It is a strategic management tool that helps the business to gain effective understanding
about the external factors that have an impact on the level of decision making process and
growth of the business in the market. There are various external factors of the business that have
effect on the level of business growth and success in national and international market. Company
is E- commerce enterprise that has many external factors to have an impact on its development
and success at the global market.
Political factor: This factor has an impact on the macro environment of the business with
the use of political factors that focuses on governmental activities and its effect on the business
and its proficiency. Political stability of developed countries such as USA and European
countries is opportunity for the business of Amazon. Effective economic condition of the
countries also has impact of growth and fulfilment of needs in the business. Company can
expand its business in the developed countries so that effective growth can be achieved. other
external factors that has impact on the governmental support to the E-commerce is also
opportunity for the Amazon. It could also become an threat for the company because of the high
level of competition in the market.
Economic factors: This factor of external analysis also has impact on the level of
effectiveness of business decision making. Economic stability of the developed countries is also
opportunity for the business and its growth in the market. This helps to understand about the
economic condition of the country and how much it has an impact on the level of effectiveness.
Increase in the disposable income is an opportunity for the company and its growth at national
and international level.
Social factors: This factors of the external analysis has an impact on the industry by the
social changes and believes of the people. Increase in the wealth disparity could be an threat ofr
the business and its growth in national and global market. Increase in the consumerism in the
developing country could be an opportunity for the business of Amazon. Increase in the online
buying habits of the people is opportunity for the business of Amazon.
Technological factors: This refers to the various trends in the technology and innovation
that has an impact on the level of business decision making and development in the market.
Increase in the effectiveness of IT resources is the opportunity for the business of Amazon.
2