Global Strategy and Sustainability
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This report discusses the global strategy and sustainability of Amazon. It covers the external and internal analysis, CSR and sustainability analysis, and provides recommendations for global development. The report also includes a SWOT analysis and explores the challenges faced by the Amazon board of directors in terms of CSR dilemmas.
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Global Strategy and Sustainability
Table of content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
External analysis.....................................................................................................................3
PESTEL..................................................................................................................................3
Porter five force model...........................................................................................................5
Internal analysis......................................................................................................................6
VRIO Analysis.......................................................................................................................6
Porter Value Chain.................................................................................................................6
CSR and sustainability analysis..............................................................................................7
SWOT analysis.......................................................................................................................8
Recommendations for Global Development..........................................................................9
CSR Dilemmas the Amazon.com Board of Directors' face.................................................10
Recommendations for Sustainability....................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11
Table of content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
External analysis.....................................................................................................................3
PESTEL..................................................................................................................................3
Porter five force model...........................................................................................................5
Internal analysis......................................................................................................................6
VRIO Analysis.......................................................................................................................6
Porter Value Chain.................................................................................................................6
CSR and sustainability analysis..............................................................................................7
SWOT analysis.......................................................................................................................8
Recommendations for Global Development..........................................................................9
CSR Dilemmas the Amazon.com Board of Directors' face.................................................10
Recommendations for Sustainability....................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................11
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INTRODUCTION
The global sustainable strategy is considered as a plan of action that emphasized on
investment as well as drive performance and increasing engagement of internal as well as
external stakeholders. Global sustainability signifies indefinite survival related to human species
around overall region of world. Herein, the organisation is taken as Amazon. It is determined as
well-known organisation in retailing sector. It is considered as a market leader within sector that
deals in various types of goods like fashion, accessories, and electronics and so on. In this report,
in Part-1 there is a discussion regarding external, internal environment, CSR and evaluation of
assessment in an appropriate manner. In addition to this, they also provide recommendation for
sustainability and global improvement in this report. And in Part-2, there is a discussion
regarding internal as well as external analysis, future sustainability related to Amazon and
recommendations provided to grab opportunity at marketplace (Antonini, Beck and Larrinaga,
2020).
MAIN BODY
Amazon is determined as well-known organisation in retailing sector. It is considered as a
market leader within sector that deals in various types of goods like fashion, accessories, and
electronics and so on. This company was given by Jeff Bezos within America and presently the
organisation explores their business in various countries around the globe. Due to COVID-19,
the individual person focuses on maintain social distancing and they do not prefer offline
shopping that impose negative effect on sales of Amazon.
The vision of company is to achieve leading position around the world
The mission of Amazon is to provide superior products and services to its customer for
satisfying them
Objectives: the objective of Amazon is to increase sales by 10% in upcoming 6 months.
External analysis
PESTEL
Political factor: Amazon is American international technology organisation that is based
within. Their focus is on operating their business worldwide in US, UK, Australia, Canada,
China and so on. Due to Amazon operated business around the world it is affected by political
storm in every location. There are different analyst arguing with the decision of Amazon to
The global sustainable strategy is considered as a plan of action that emphasized on
investment as well as drive performance and increasing engagement of internal as well as
external stakeholders. Global sustainability signifies indefinite survival related to human species
around overall region of world. Herein, the organisation is taken as Amazon. It is determined as
well-known organisation in retailing sector. It is considered as a market leader within sector that
deals in various types of goods like fashion, accessories, and electronics and so on. In this report,
in Part-1 there is a discussion regarding external, internal environment, CSR and evaluation of
assessment in an appropriate manner. In addition to this, they also provide recommendation for
sustainability and global improvement in this report. And in Part-2, there is a discussion
regarding internal as well as external analysis, future sustainability related to Amazon and
recommendations provided to grab opportunity at marketplace (Antonini, Beck and Larrinaga,
2020).
MAIN BODY
Amazon is determined as well-known organisation in retailing sector. It is considered as a
market leader within sector that deals in various types of goods like fashion, accessories, and
electronics and so on. This company was given by Jeff Bezos within America and presently the
organisation explores their business in various countries around the globe. Due to COVID-19,
the individual person focuses on maintain social distancing and they do not prefer offline
shopping that impose negative effect on sales of Amazon.
The vision of company is to achieve leading position around the world
The mission of Amazon is to provide superior products and services to its customer for
satisfying them
Objectives: the objective of Amazon is to increase sales by 10% in upcoming 6 months.
External analysis
PESTEL
Political factor: Amazon is American international technology organisation that is based
within. Their focus is on operating their business worldwide in US, UK, Australia, Canada,
China and so on. Due to Amazon operated business around the world it is affected by political
storm in every location. There are different analyst arguing with the decision of Amazon to

enhance minimum rate of wage for worker within USA & in UK that increases economic
pressure imposes negative effect on organisation. It is also analysed that the political decision of
opportunity to Amazon for further development and growth that imposes positive effect on the
organisation (Barthel-Bouchier, 2016)
Economic factor while economic lockdown is devastating for different organisation across
the globe. The Amazon focuses on achieving favourable results, they also focus on analysing
need of customer such as groceries, gaming, news & entertainment and so on. Therefore,
consumer spending is increasing that is a beneficial for organisation. It is also analyse the due to
increase in labour cost and change in policy of taxation that imposes negative effect on profit
margin of organisation.
Social factor consumer behaviour is changed rapidly across the world. People are
increasing their interest towards getting things done in present time. The Amazon focuses on
providing everything at door step which is convenient as well as easy for them then. It is
determined as a percentage for individual person who have patience & technical knowledge.
Therefore, the individual person become financially stable through trading within Amazon
however it is also analysed that due to covid-19 increases laziness of individual person that
impose direct effect on some social implications as well as health implications for system and
individual concerned regarding effect of online Tsunami within society that impose negative
effect on the organisation.
Technological factor technology helped Amazon in becoming successful and mainstay of
organisation. By using technology, the organisation is able to increase organisation and reach to
customer. The Amazon increases their concentration on technology in order to attract customer
& they perform their work on technology which provide goods without any type of traffic
administration, without any kind of vehicles. They focus on delivering goods by using drones.
There are different negative elements effects on organisation such a cybercrime. The customer of
Amazon increase their awareness regarding information and personal details on website such as
credit & debit card, phone numbers and many more. It is also analyse that cyber crime is the
primary threat for organisation (Delbufalo, 2018).
Environmental factor: Amazon is performed their work on environment healing. They
focus on decrease pollution & harmful things from environment which created by organisations
pressure imposes negative effect on organisation. It is also analysed that the political decision of
opportunity to Amazon for further development and growth that imposes positive effect on the
organisation (Barthel-Bouchier, 2016)
Economic factor while economic lockdown is devastating for different organisation across
the globe. The Amazon focuses on achieving favourable results, they also focus on analysing
need of customer such as groceries, gaming, news & entertainment and so on. Therefore,
consumer spending is increasing that is a beneficial for organisation. It is also analyse the due to
increase in labour cost and change in policy of taxation that imposes negative effect on profit
margin of organisation.
Social factor consumer behaviour is changed rapidly across the world. People are
increasing their interest towards getting things done in present time. The Amazon focuses on
providing everything at door step which is convenient as well as easy for them then. It is
determined as a percentage for individual person who have patience & technical knowledge.
Therefore, the individual person become financially stable through trading within Amazon
however it is also analysed that due to covid-19 increases laziness of individual person that
impose direct effect on some social implications as well as health implications for system and
individual concerned regarding effect of online Tsunami within society that impose negative
effect on the organisation.
Technological factor technology helped Amazon in becoming successful and mainstay of
organisation. By using technology, the organisation is able to increase organisation and reach to
customer. The Amazon increases their concentration on technology in order to attract customer
& they perform their work on technology which provide goods without any type of traffic
administration, without any kind of vehicles. They focus on delivering goods by using drones.
There are different negative elements effects on organisation such a cybercrime. The customer of
Amazon increase their awareness regarding information and personal details on website such as
credit & debit card, phone numbers and many more. It is also analyse that cyber crime is the
primary threat for organisation (Delbufalo, 2018).
Environmental factor: Amazon is performed their work on environment healing. They
focus on decrease pollution & harmful things from environment which created by organisations

in delivering goods. They adopt vehicle so that they focuses on make plan to start delivery by
drones in future period of time.
Legal factor Amazon is international organisations; they follow every laws of nation.
There are various laws that must be following because it impact on organisation such as
discrimination law, data protection law and so on. There are various laws which must be
followed such as fixed wages, labour protection and many more (Zeemering, 2018).
Porter five force model
Porter five force models are used to assess strength as well as weakness of organisation. It
also aids assistance to organisation to assess the level of competition of market. There are
various porter five force models which are given beneath:
Threats for new entrants: it is easy for the individual person and competitor to take
entrance in market of online business cost of it is simple to enhance competition and user due to
decrease in switching value and another reason is the consumer loyalty that imposes huge effect
on organisation (Flores, 2018).
Bargaining power of buyer Amazon focuses on a satisfying customer and intention for
supply qualitative goods to its user. Therefore, the consumer of Amazon focuses on having a
bargaining power for good such as household, online streaming facility and so on because there
is an accessibility of product in market.
Threat of substitutes: Amazon along with utility within market of online as well as
offline. The largest area that is confronted by organisation is determined as a less switching
worth in market, the user simply select choices from Amazon in order to expand organisation
because they do not focuses on trading incomparable products, offering foremost satisfaction to
user.
Bargaining power of suppliers the supplier power in online market is because they
cannot operate in market without wholesaler. There is different provider within an organisation
that follows different rules which is mentioned by Amazon. It is difficult for provider to agree
regarding progressive merging in supply business.
Competitive rivalries Amazon has a competitor in market and challenges within E-
commerce market that is wider. In past, use of online trend of organisation is enhanced and
competition establish organisation to trade goods via online (Hamers, 2017).
drones in future period of time.
Legal factor Amazon is international organisations; they follow every laws of nation.
There are various laws that must be following because it impact on organisation such as
discrimination law, data protection law and so on. There are various laws which must be
followed such as fixed wages, labour protection and many more (Zeemering, 2018).
Porter five force model
Porter five force models are used to assess strength as well as weakness of organisation. It
also aids assistance to organisation to assess the level of competition of market. There are
various porter five force models which are given beneath:
Threats for new entrants: it is easy for the individual person and competitor to take
entrance in market of online business cost of it is simple to enhance competition and user due to
decrease in switching value and another reason is the consumer loyalty that imposes huge effect
on organisation (Flores, 2018).
Bargaining power of buyer Amazon focuses on a satisfying customer and intention for
supply qualitative goods to its user. Therefore, the consumer of Amazon focuses on having a
bargaining power for good such as household, online streaming facility and so on because there
is an accessibility of product in market.
Threat of substitutes: Amazon along with utility within market of online as well as
offline. The largest area that is confronted by organisation is determined as a less switching
worth in market, the user simply select choices from Amazon in order to expand organisation
because they do not focuses on trading incomparable products, offering foremost satisfaction to
user.
Bargaining power of suppliers the supplier power in online market is because they
cannot operate in market without wholesaler. There is different provider within an organisation
that follows different rules which is mentioned by Amazon. It is difficult for provider to agree
regarding progressive merging in supply business.
Competitive rivalries Amazon has a competitor in market and challenges within E-
commerce market that is wider. In past, use of online trend of organisation is enhanced and
competition establish organisation to trade goods via online (Hamers, 2017).
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Internal analysis
VRIO Analysis
VRIO Analysis is adopted to assess internal element of organisation and provide support to
organisation to assess unique resources for organisation. VRIO framework is used to assess value
uniqueness, reality of goods and its resources and anything that is provided within an
organisation for improvement.
RESOURCES VALUE RARE INIMMITABLE ORGANISED
Employees Yes yes yes Yes
Brand Image Yes Yes yes No
Global Presence Yes No No No
Value employees are determined as a valuable for organisation because they provide time
as well as work that is helpful in increasing business. The brand image is determined as a
valuable because it offers specific logo to organisation that increases reputation in market.
Global presence is determined as a valuable because it offers facility to organisation to expand
organisation around the globe.
Rare The staff member of Amazon organisation is determined as rare because every
subordinate possess with diverse mindset and knowledge. Brand image and goodwill are
determined as rare because each brand especially measured at marketplace that is unique. The
brand image is not stolen by any other competitive firm. In addition to this, the Global presence
is not determined as rare because many organisations around the world operate their business at
global level (Kourula, Pisani and Kolk, 2017).
Inimitable employees are also considered as an inimitable because they do not copy or
imitated by any other person because every organisation possesses various policy for subordinate
and every staff member. The brand image and reputation of organisation is inimitable because it
is not copied by competitive firm. They must register its brand image along with authority so that
it is not imitable by its competitive firm. The Global presence of organisation is not inimitable
because most of the organisation is international so that they have an international presence.
VRIO Analysis
VRIO Analysis is adopted to assess internal element of organisation and provide support to
organisation to assess unique resources for organisation. VRIO framework is used to assess value
uniqueness, reality of goods and its resources and anything that is provided within an
organisation for improvement.
RESOURCES VALUE RARE INIMMITABLE ORGANISED
Employees Yes yes yes Yes
Brand Image Yes Yes yes No
Global Presence Yes No No No
Value employees are determined as a valuable for organisation because they provide time
as well as work that is helpful in increasing business. The brand image is determined as a
valuable because it offers specific logo to organisation that increases reputation in market.
Global presence is determined as a valuable because it offers facility to organisation to expand
organisation around the globe.
Rare The staff member of Amazon organisation is determined as rare because every
subordinate possess with diverse mindset and knowledge. Brand image and goodwill are
determined as rare because each brand especially measured at marketplace that is unique. The
brand image is not stolen by any other competitive firm. In addition to this, the Global presence
is not determined as rare because many organisations around the world operate their business at
global level (Kourula, Pisani and Kolk, 2017).
Inimitable employees are also considered as an inimitable because they do not copy or
imitated by any other person because every organisation possesses various policy for subordinate
and every staff member. The brand image and reputation of organisation is inimitable because it
is not copied by competitive firm. They must register its brand image along with authority so that
it is not imitable by its competitive firm. The Global presence of organisation is not inimitable
because most of the organisation is international so that they have an international presence.

Organised the employees of Amazon are determined as the organised because they are
appropriate. They perform their work in well known organisation and more organised because
the subordinate make organisation more organised.
Porter Value Chain
Porter value chain model focuses on how stimulus transfers in outcomes which is acquired
by user. By using viewpoint, the porter focuses on explaining operation series and separates it in
two different activity which is primary as well as support.
Primary activity
Inbound logistics satisfaction through Amazon is determined as a system that is
involutes by organisation through by which provider can focuses on moving its goods in order to
fulfilling different need of customer at different outlet.
Operations the organisation possesses segment their organisation transaction in different
section which is North America Global and Amazon Web series. This portion signifies how
company assess organisation and its level of performance in proper way.
Outbound logistics Amazon purchase goods from provider at satisfaction area and also
provide or transport to user internationally (Laszlo and Zhexembayeva, 2017).
Marketing and sales Amazon focuses on increasing their concentration on selling. If the
merchandising expenditures are developing fast due to enhance level of competition in
marketplace.
Support activity Amazon focuses on recruitment as well as possession. The
improvement of organisation is depending upon subordinate so it is necessary for subordinate to
become more talented and competent.
Technology is considered as element of organisation, Amazon improvement and its
growth. The organisation generate different investment for technology, they offer facility to user
in order to take finest experience, better technology, generate more improvement help
organisation to increase its business (Lederer, Wallbott and Bauer, 2018).
CSR and sustainability analysis
Carroll’s CSR pyramid
CSR pyramid is considered as a structure which signifies social responsibility of
organisation and also determine the reason for taking social responsibility. This pyramid must be
appropriate. They perform their work in well known organisation and more organised because
the subordinate make organisation more organised.
Porter Value Chain
Porter value chain model focuses on how stimulus transfers in outcomes which is acquired
by user. By using viewpoint, the porter focuses on explaining operation series and separates it in
two different activity which is primary as well as support.
Primary activity
Inbound logistics satisfaction through Amazon is determined as a system that is
involutes by organisation through by which provider can focuses on moving its goods in order to
fulfilling different need of customer at different outlet.
Operations the organisation possesses segment their organisation transaction in different
section which is North America Global and Amazon Web series. This portion signifies how
company assess organisation and its level of performance in proper way.
Outbound logistics Amazon purchase goods from provider at satisfaction area and also
provide or transport to user internationally (Laszlo and Zhexembayeva, 2017).
Marketing and sales Amazon focuses on increasing their concentration on selling. If the
merchandising expenditures are developing fast due to enhance level of competition in
marketplace.
Support activity Amazon focuses on recruitment as well as possession. The
improvement of organisation is depending upon subordinate so it is necessary for subordinate to
become more talented and competent.
Technology is considered as element of organisation, Amazon improvement and its
growth. The organisation generate different investment for technology, they offer facility to user
in order to take finest experience, better technology, generate more improvement help
organisation to increase its business (Lederer, Wallbott and Bauer, 2018).
CSR and sustainability analysis
Carroll’s CSR pyramid
CSR pyramid is considered as a structure which signifies social responsibility of
organisation and also determine the reason for taking social responsibility. This pyramid must be

founded or given by organisation that displays responsibility of organisation that is given
beneath:
Economic responsibility the duty of Amazon organisation is manufactured goods as per
need of user and assess organisation to generate more and more profit. There is also investor who
need product at fair price so that they fulfil the economic responsibility in timely manner.
Legal responsibility for success of business organisation, it is necessary for them to
follow rules and regulations. It is the responsibility of management team of Amazon to follow
laws that is useful in operating organisation along with permission of government (Lee, 2019).
Ethical responsibility the organisation operate and conduct their business as per
expectation of society and they think business activity is determined as appropriate for society
and not (Yang, Yang and Zhou, 2020).
Philanthropy responsibility it is also the responsibility of organisation to provide
donation for society, for voluntary work, gives and contribution towards enhancement of living
standard of society.
SWOT analysis
SWOT analysis is adopted to assess internal factor of organisation that assists to increase
its business and provide support to organisation to assess level of competition and threat of
organisation. The SWOT assessment signifies strength, weakness, opportunities as well as
threats. Therefore the Amazon focuses on analysing the SWOT for organisation who regularly
buying from Amazon organisation. And, SWOT analysis related to Amazon is given beneath:
Strength
Amazon is determined as International largest online merchant that possess or increases
their contribution in technology. Innovation focuses on investing amount in bringing innovative
technology in order to satisfy the customer. The other strength is global presence there possess
global presence within a universe that attract large number of customers during particular phase
of time period (Maas, Schaltegger and Crutzen, 2016).
Weakness
Amazon focuses on flourishing within market in which it is not easy for them to duplicate
its goods along with similar accomplishment. The structure of business organisation is
determined as a simple and easy to imitate as Amazon focuses on offering free shipping facility
beneath:
Economic responsibility the duty of Amazon organisation is manufactured goods as per
need of user and assess organisation to generate more and more profit. There is also investor who
need product at fair price so that they fulfil the economic responsibility in timely manner.
Legal responsibility for success of business organisation, it is necessary for them to
follow rules and regulations. It is the responsibility of management team of Amazon to follow
laws that is useful in operating organisation along with permission of government (Lee, 2019).
Ethical responsibility the organisation operate and conduct their business as per
expectation of society and they think business activity is determined as appropriate for society
and not (Yang, Yang and Zhou, 2020).
Philanthropy responsibility it is also the responsibility of organisation to provide
donation for society, for voluntary work, gives and contribution towards enhancement of living
standard of society.
SWOT analysis
SWOT analysis is adopted to assess internal factor of organisation that assists to increase
its business and provide support to organisation to assess level of competition and threat of
organisation. The SWOT assessment signifies strength, weakness, opportunities as well as
threats. Therefore the Amazon focuses on analysing the SWOT for organisation who regularly
buying from Amazon organisation. And, SWOT analysis related to Amazon is given beneath:
Strength
Amazon is determined as International largest online merchant that possess or increases
their contribution in technology. Innovation focuses on investing amount in bringing innovative
technology in order to satisfy the customer. The other strength is global presence there possess
global presence within a universe that attract large number of customers during particular phase
of time period (Maas, Schaltegger and Crutzen, 2016).
Weakness
Amazon focuses on flourishing within market in which it is not easy for them to duplicate
its goods along with similar accomplishment. The structure of business organisation is
determined as a simple and easy to imitate as Amazon focuses on offering free shipping facility
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to its user and they are not able to modify its value because of this kind of structure as well as
laziness.
Opportunity
There are different kinds of opportunity to increase their organisation; they possess
opportunity in order to modify its organisation. The Amazon is determined as a international
organisation they focuses on grabbing opportunities to increase validity of customer and attracts
towards organisation. The Amazon connects with retailer that assists them in order to expanding
its organisation and generates innovative way for improvement.
Threats
The threat for organisation high level of competition within market and they possess
product & goods to sell so things will become threat for organisation because the competitor take
advantages of this kind of situation and want to stole customer of Amazon that is determined as a
threat for company (Ng, 2018).
Recommendations for Global Development
The work or efforts proceeded by Amazon that imposes direct effect on growth and its
improvement. There are different lacking areas which must be overcoming in order to increase
the growth of organisation. There are various recommendations which enhance growth and
development of Amazon that is given beneath
The primary recommendation can be given in order to expand their market and also
maintains partnership along with various other organisations. The Amazon required emphasizing
on digital platform because there are enhancing competitions that make it suffer. Therefore, the
Amazon focuses on working with electronic media and in present era, it is determined as a
highly risky so it enhances cyber crime that imposes negative effect on the organisation as well
as its operations. Therefore, the manager of Amazon emphasized on cyber security is very
necessary for business organisation. The process that is used by Amazon that is hard to assess
effect as well as figure of organisation is not installing by another company. The user focuses on
comparing the price and purchase that increases cost of goods that need market research.
In addition to this, it is necessary to build trust in order to attract to large number of user of
Amazon. They provide facility to user for payment, there are different modes related to payment
that is accessible to user within Amazon interface. And, the product quality must be good. The
advertisement is determined as important element in which the Amazon emphasized on. It is
laziness.
Opportunity
There are different kinds of opportunity to increase their organisation; they possess
opportunity in order to modify its organisation. The Amazon is determined as a international
organisation they focuses on grabbing opportunities to increase validity of customer and attracts
towards organisation. The Amazon connects with retailer that assists them in order to expanding
its organisation and generates innovative way for improvement.
Threats
The threat for organisation high level of competition within market and they possess
product & goods to sell so things will become threat for organisation because the competitor take
advantages of this kind of situation and want to stole customer of Amazon that is determined as a
threat for company (Ng, 2018).
Recommendations for Global Development
The work or efforts proceeded by Amazon that imposes direct effect on growth and its
improvement. There are different lacking areas which must be overcoming in order to increase
the growth of organisation. There are various recommendations which enhance growth and
development of Amazon that is given beneath
The primary recommendation can be given in order to expand their market and also
maintains partnership along with various other organisations. The Amazon required emphasizing
on digital platform because there are enhancing competitions that make it suffer. Therefore, the
Amazon focuses on working with electronic media and in present era, it is determined as a
highly risky so it enhances cyber crime that imposes negative effect on the organisation as well
as its operations. Therefore, the manager of Amazon emphasized on cyber security is very
necessary for business organisation. The process that is used by Amazon that is hard to assess
effect as well as figure of organisation is not installing by another company. The user focuses on
comparing the price and purchase that increases cost of goods that need market research.
In addition to this, it is necessary to build trust in order to attract to large number of user of
Amazon. They provide facility to user for payment, there are different modes related to payment
that is accessible to user within Amazon interface. And, the product quality must be good. The
advertisement is determined as important element in which the Amazon emphasized on. It is

assess the chosen organisation less emphasis on advertising that imposes direct effect on their
sales. Therefore, the market company must be initiated at global or local level in order to attract
large number of user during particular phase of time period.
Campaigning initiate help in increasing brand value & reputation in market in which
business is started. They should focus on increasing engagement in different social as well as
political program that enhance reputation and the product which is given by Amazon should
possess different variety of goods through which user focuses on affording to buy. Picture that is
display on interface of company sometime that is differ from exact good that is deliver that
generate burden for user and they resist to purchase in future period of time. For every query, the
suggestion is acknowledged and provides feedback to its customers so that user feels safe and
connected. The suggestions provided by user must be worked and thankful for same. There are
different kind of free product is offered with every buying that attract ample of user towards their
products and services during the period of time. The availability related to substitute goods in
context of price, its quality, availability and many more for most of it is preferred to every
location in short time period.
CSR Dilemmas the Amazon.com Board of Directors' face
There are various dilemmas which are faced by board of director of organisation that is given
below:
Environmental avoidance Amazon is determined as biggest E-Commerce organisation
that possess its worth & own brand. In context of environmental reporting, the Amazon focuses
on receiving worst rating as board of directors or top management team of Amazon possess no
information related to environmental degradation process. Therefore, the sustainable report does
not give any kind of information regarding effect of electronic goods adopted as well as that in
clothing, branding and so on. The Amazon poses not any kind of policy related to toxic chemical
that is adopted in the production and release numerous dangerous substances that impose direct
effect on the environment (Sroufe, 2017).
Tax avoidance It is determined as a weakness for company and its top management focuses on
overcome from this dilemma related to hazardous chemical, tax avoidance in both ethical and
economical issue within CSR Carroll pyramid. They also focus on attracting negative publicity
related to tax avoidance within country such as UK as well as US that negatively affect on image
of organisation. For achieving CSR project, it is the duty of company to pay appropriate tax in
sales. Therefore, the market company must be initiated at global or local level in order to attract
large number of user during particular phase of time period.
Campaigning initiate help in increasing brand value & reputation in market in which
business is started. They should focus on increasing engagement in different social as well as
political program that enhance reputation and the product which is given by Amazon should
possess different variety of goods through which user focuses on affording to buy. Picture that is
display on interface of company sometime that is differ from exact good that is deliver that
generate burden for user and they resist to purchase in future period of time. For every query, the
suggestion is acknowledged and provides feedback to its customers so that user feels safe and
connected. The suggestions provided by user must be worked and thankful for same. There are
different kind of free product is offered with every buying that attract ample of user towards their
products and services during the period of time. The availability related to substitute goods in
context of price, its quality, availability and many more for most of it is preferred to every
location in short time period.
CSR Dilemmas the Amazon.com Board of Directors' face
There are various dilemmas which are faced by board of director of organisation that is given
below:
Environmental avoidance Amazon is determined as biggest E-Commerce organisation
that possess its worth & own brand. In context of environmental reporting, the Amazon focuses
on receiving worst rating as board of directors or top management team of Amazon possess no
information related to environmental degradation process. Therefore, the sustainable report does
not give any kind of information regarding effect of electronic goods adopted as well as that in
clothing, branding and so on. The Amazon poses not any kind of policy related to toxic chemical
that is adopted in the production and release numerous dangerous substances that impose direct
effect on the environment (Sroufe, 2017).
Tax avoidance It is determined as a weakness for company and its top management focuses on
overcome from this dilemma related to hazardous chemical, tax avoidance in both ethical and
economical issue within CSR Carroll pyramid. They also focus on attracting negative publicity
related to tax avoidance within country such as UK as well as US that negatively affect on image
of organisation. For achieving CSR project, it is the duty of company to pay appropriate tax in

the respective country as they focus on earning from individual person of that nation (Wagner,
2017).
Recommendations for Sustainability
The Global improvement recommendation above given aids assistance to organisation to
grow profitability and organisation operated business in various area in organised way and they
can pay necessary taxes in respective nations and remove tag related to tax avoidance from
organisation as it impose direct effect on the sustainability of organisation as specified
organisation possess its own brand and earn profit margin from the organisation takes separate
path related to profit for CSR and other part is adopted to take necessary steps in order to
overcome from the environmental issues generated by organisation as the atmosphere of society
must be the main part of every organisation. Thus, they require recommendation that is adopted
by organisation in order to overcome from this kind of dilemma. They focus on recycling waste
that is excreting out of Amazon factory must be set up in non-domestic field of society.
Therefore, the other appropriate major provided by government to clear pollution that must be
followed by Amazon.
CONCLUSION
On the basis of above given assignment, it is assess that the global sustainable strategy is
considered as a plan of action that emphasized on investment as well as drive performance and
increasing engagement of internal as well as external stakeholders. In this report, there is a
discussion regarding external, internal environment, CSR and evaluation of assessment in an
appropriate manner. In addition to this, they also provide recommendation for sustainability and
global improvement in this report.
2017).
Recommendations for Sustainability
The Global improvement recommendation above given aids assistance to organisation to
grow profitability and organisation operated business in various area in organised way and they
can pay necessary taxes in respective nations and remove tag related to tax avoidance from
organisation as it impose direct effect on the sustainability of organisation as specified
organisation possess its own brand and earn profit margin from the organisation takes separate
path related to profit for CSR and other part is adopted to take necessary steps in order to
overcome from the environmental issues generated by organisation as the atmosphere of society
must be the main part of every organisation. Thus, they require recommendation that is adopted
by organisation in order to overcome from this kind of dilemma. They focus on recycling waste
that is excreting out of Amazon factory must be set up in non-domestic field of society.
Therefore, the other appropriate major provided by government to clear pollution that must be
followed by Amazon.
CONCLUSION
On the basis of above given assignment, it is assess that the global sustainable strategy is
considered as a plan of action that emphasized on investment as well as drive performance and
increasing engagement of internal as well as external stakeholders. In this report, there is a
discussion regarding external, internal environment, CSR and evaluation of assessment in an
appropriate manner. In addition to this, they also provide recommendation for sustainability and
global improvement in this report.
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REFERENCES
Books and Journals
Antonini, C., Beck, C. and Larrinaga, C., 2020. Subpolitics and sustainability reporting
boundaries. The case of working conditions in global supply chains. Accounting, Auditing &
Accountability Journal.
Barthel-Bouchier, D., 2016. Cultural heritage and the challenge of sustainability. Routledge.
Delbufalo, E., 2018. Agency Theory and Sustainability in Global Supply Chain. In Agency
Theory and Sustainability in the Global Supply Chain (pp. 33-54). Springer, Cham.
Flores, S.S., 2018. What is sustainability in the wine world? A cross-country analysis of wine
sustainability frameworks. Journal of cleaner production, 172, pp.2301-2312.
Hamers, R.J., 2017. Nanomaterials and global sustainability. Accounts of chemical
research, 50(3), pp.633-637.
Kourula, A., Pisani, N. and Kolk, A., 2017. Corporate sustainability and inclusive development:
highlights from international business and management research. Current opinion in
environmental sustainability, 24, pp.14-18.
Laszlo, C. and Zhexembayeva, N., 2017. Embedded sustainability: The next big competitive
advantage. Routledge.
Lederer, M., Wallbott, L. and Bauer, S., 2018. Tracing sustainability transformations and drivers
of Green Economy approaches in the Global South.
Lee, Y.W., 2019. Enhancing shared value and sustainability practices of global firms: The case
of Samsung electronics. Strategic Change, 28(2), pp.139-145.
Maas, K., Schaltegger, S. and Crutzen, N., 2016. Integrating corporate sustainability assessment,
management accounting, control, and reporting. Journal of Cleaner Production, 136, pp.237-
248.
Ng, A.W., 2018. From sustainability accounting to a green financing system: Institutional
legitimacy and market heterogeneity in a global financial centre. Journal of Cleaner
Production, 195, pp.585-592.
Sroufe, R., 2017. Integration and organizational change towards sustainability. Journal of
Cleaner Production, 162, pp.315-329.
Wagner, M. ed., 2017. Entrepreneurship, innovation and sustainability. Routledge.
Yang, D.G., Yang, G. and Zhou, Z.T., 2020. Assessing the regional sustainability performance in
China using the global Malmquist-Luenberger productivity index. International Journal of
Energy Sector Management.
Zeemering, E.S., 2018. Sustainability management, strategy and reform in local
government. Public Management Review, 20(1), pp.136-153.
Books and Journals
Antonini, C., Beck, C. and Larrinaga, C., 2020. Subpolitics and sustainability reporting
boundaries. The case of working conditions in global supply chains. Accounting, Auditing &
Accountability Journal.
Barthel-Bouchier, D., 2016. Cultural heritage and the challenge of sustainability. Routledge.
Delbufalo, E., 2018. Agency Theory and Sustainability in Global Supply Chain. In Agency
Theory and Sustainability in the Global Supply Chain (pp. 33-54). Springer, Cham.
Flores, S.S., 2018. What is sustainability in the wine world? A cross-country analysis of wine
sustainability frameworks. Journal of cleaner production, 172, pp.2301-2312.
Hamers, R.J., 2017. Nanomaterials and global sustainability. Accounts of chemical
research, 50(3), pp.633-637.
Kourula, A., Pisani, N. and Kolk, A., 2017. Corporate sustainability and inclusive development:
highlights from international business and management research. Current opinion in
environmental sustainability, 24, pp.14-18.
Laszlo, C. and Zhexembayeva, N., 2017. Embedded sustainability: The next big competitive
advantage. Routledge.
Lederer, M., Wallbott, L. and Bauer, S., 2018. Tracing sustainability transformations and drivers
of Green Economy approaches in the Global South.
Lee, Y.W., 2019. Enhancing shared value and sustainability practices of global firms: The case
of Samsung electronics. Strategic Change, 28(2), pp.139-145.
Maas, K., Schaltegger, S. and Crutzen, N., 2016. Integrating corporate sustainability assessment,
management accounting, control, and reporting. Journal of Cleaner Production, 136, pp.237-
248.
Ng, A.W., 2018. From sustainability accounting to a green financing system: Institutional
legitimacy and market heterogeneity in a global financial centre. Journal of Cleaner
Production, 195, pp.585-592.
Sroufe, R., 2017. Integration and organizational change towards sustainability. Journal of
Cleaner Production, 162, pp.315-329.
Wagner, M. ed., 2017. Entrepreneurship, innovation and sustainability. Routledge.
Yang, D.G., Yang, G. and Zhou, Z.T., 2020. Assessing the regional sustainability performance in
China using the global Malmquist-Luenberger productivity index. International Journal of
Energy Sector Management.
Zeemering, E.S., 2018. Sustainability management, strategy and reform in local
government. Public Management Review, 20(1), pp.136-153.

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