Global Strategy and Sustainability

Global Strategy and
Sustainability

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Table of Contents
INTRODUCTION...............................................................................................................................3
Critical Analysis of External Environment..............................................................................................3
Critical Analysis of Internal Environment...............................................................................................5
CONCLUSION...................................................................................................................................7
REFERENCES....................................................................................................................................7

INTRODUCTION
Businesses are playing a very essential role for the country economy. In present
scenario, businesses are running is many ways such private, public, e- commerce and voluntary
businesses. Every business want to be successful and expand their business globally so most of
the companies come online and do business all over the world without and hurdle . To expand
business online companies need an effective global Strategy so that companies operate their
business effectively. For every business and e commerce business an influential global Strategy
and sustainability is needed. For this report, Amazon Company is chosen. Amazon is
multinational American company which mainly focuses on the e commerce, artificial
intelligence and also cloud computing. Amazon is comes under five biggest companies in the
United States which founded in 1994 by Jeff Bezos. Headquarter of this company is situated in
Seattle, Washington. The main purpose of this report is to analyze the external environmental
factors through PESTLE analysis so that Amazon Company identifies the effects of the outside
factors in the company. This report also evaluates the internal environmental factors with the
help of SWOT analysis so that Amazon easily determines the positive and negative aspects of
the company.
Critical Analysis of External Environment
In this report, PESTLE analysis is used to analyze the external environmental factors
which affect the Amazon Company. The description of this critical analysis is as follows -
 Political Factors - These factors includes rules, trade regulations, political stability,
foreign trade, foreign trade regulations, taxes, public service, and local community.
Amazon is a big multinational company which operates their business with the help of
digital media. Company business spread all over the world so company need to maintain
all the political Factors. Sometime is become very difficult because every Country
political system is different from the other so Amazon experiences much difficulty to
deal with it (Henriques and Brilha, 2017).
 Economical Factors - Economical factors are responsible for the company growth.
Interest rate, exchange rate, taxes, minimum wage, inflation, recession factors are comes
under economical factors. Amazon is a large organization which provides online services
to everyone so the market value of this company is very high. Sometime Amazon face