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Target Marketing and Modes of Entry

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Added on  2019-10-31

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This report is on "business model change". The chosen organizations under study were Nestle, Coca-Cola, Ford, and Toyota. The strategic comparison was done between Nestle and Ford that showed clear evidence of dissimilarities in the global business strategy. On the other hand, the entry mode was compared between Coca-Cola and Toyota that showed overlapping but different competitive strategies for Nestle and Ford. This report describes the critical evaluation of Nestle. Their diversified approach in global strategy, that is to have a different approach for different markets caused them revenue loss.

Target Marketing and Modes of Entry

   Added on 2019-10-31

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Running head: REPORTComparative AnalysisName of the StudentName of the UniversityAuthor’s Note
Target Marketing and Modes of Entry_1
1REPORTExecutive SummaryThis is a comparative study of two-selected topic that are global strategy as business modelchange and target markets and modes of entry. Four companies have been chosen for the studyfrom two different industries that are food and beverage industry and automobile industry. Thechosen organizations under study were Nestle, Coca-Cola, Ford, and Toyota. The strategiccomparison was done between Nestle and Ford that showed a clear evidence of dissimilarities inthe global business strategy. On the other hand, the entry mode was compared between CocaCola and Toyota that showed overlapping but different strategies for both the industries.
Target Marketing and Modes of Entry_2
2REPORTContentsExecutive Summary...................................................................................................................................1Introduction...............................................................................................................................................3Global Strategy as Business model change..............................................................................................3Background of the companies...............................................................................................................4Nestle..................................................................................................................................................4Ford....................................................................................................................................................4Critical Evaluation................................................................................................................................4Target marketing and Modes of Entry....................................................................................................6Background of the Companies..............................................................................................................6Toyota.................................................................................................................................................6Coca-Cola...........................................................................................................................................7Critical Evaluation................................................................................................................................7Conclusion..................................................................................................................................................9References................................................................................................................................................10
Target Marketing and Modes of Entry_3
3REPORTIntroductionCompanies are primarily categorized into four according to their area of operation thatare domestic, international, multinational, and global. The global companies are those whooperate in global market with equal importance in domestic one and the products offered by thecompany remain almost same for all the markets under operation. The global strategy of acompany is the process of expanding and taking part in the competition in the globalized market(Peng 2013). On the other hand, target marketing is the process of breaking a market intoparticular segments and then focusing one or more particular segments of the market for thebenefit of the organization. It is required because different people of different age group usedifferent product (Heslop and Nadeau 2010). These two topics will be covered in the reportciting examples from global food and beverage industry and automobile industry. A comparativeanalysis of global strategy will be done between the Nestle and the Ford. Toyota and Coca-Colahas been chosen for covering the topic of target market and modes of entry. A brief backgroundof the companies is provided prior to every discussion. Global Strategy as Business model changeWhile considering expanding and entering the global market, the companies shouldconsider reconfiguration of the business model. It should be changed keeping the target marketin mind and decide whether or not to bring the changes in their domestic business modelcomponents like value proposition, participation dimension, value change and others. Hence,formulating the global strategy is about making decisions on how to change and adopt thecompany’s core model into the global market to achieve a competitive as the organizationglobalizes its operation (Grant 2016; Verbeke and Kano 2012).
Target Marketing and Modes of Entry_4

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