Global Strategy Assesment Report

Running Head: GLOBAL STRATEGY 0
Global
Strategy
August 26
2019
(Student’s details)

GLOBAL STRATEGY 1
Executive Summary
To develop the business, strategy is very important. The following report described about the
strategy of Ctrip which is a China based multinational company. Ctrip.com has been working in
this business since 1999. It has more than 30000 employees and has over 3 million members of
the company. The discussed strategy has five elements that are arena, vehicles, differentiators,
staging and economic logic. All these factors described about the base and strategy which is used
by the company to grow the business. To evaluate the strategy, report used PESTLE analysis,
Porter’s five forces analysis and VRIO framework. In these analyses, report evaluated the every
aspect of the strategy. After evaluation, report found the strengths and weaknesses of the
company.

GLOBAL STRATEGY 2
Contents
Introduction......................................................................................................................................3
Analysis of Strategy.........................................................................................................................3
Arenas..........................................................................................................................................3
Vehicles........................................................................................................................................4
Differentiators..............................................................................................................................6
Staging.........................................................................................................................................7
Economic logic............................................................................................................................7
Evaluation of Strategy.....................................................................................................................8
PESTLE Analysis........................................................................................................................8
Political Factors........................................................................................................................8
Economic Factors.....................................................................................................................9
Social Factors...........................................................................................................................9
Technological Factors............................................................................................................10
Environmental Factors...........................................................................................................10
Legal Factors..........................................................................................................................11
Five Forces Analysis..................................................................................................................11
The threat of New Competitors..............................................................................................11
Bargaining Power of Suppliers...............................................................................................12
Bargaining power of buyers...................................................................................................12
Threats of Substitute Products or Services.............................................................................13
Rivalry among existing competitors.......................................................................................13
Key Resources and Capabilities.................................................................................................13
VRIO Analysis...........................................................................................................................14
Value......................................................................................................................................14
Rarity......................................................................................................................................14
Imitability...............................................................................................................................14
Organization...........................................................................................................................14
Conclusion.....................................................................................................................................15
Reference List................................................................................................................................16

GLOBAL STRATEGY 3