Global Strategy Development and Implementation for Sainsbury's Expansion in Singapore

Global strategy
development and
implementation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Strategic management, formulation and implementation.......................................................3
Strategy Formulation..............................................................................................................3
Strategic implementation........................................................................................................9
CONCLUSION..............................................................................................................................14
REFERENCES:.............................................................................................................................15
Books and Journals...............................................................................................................15

INTRODUCTION
Internationalisation is the process of planning and implementation of products and
services in the international market. It is necessary to carry on effective research so that culture,
language, situation, taste and preference of the customers is analysed (World Health
Organization, 2021). This report is based on Sainsbury’s. It is second largest chain of
supermarkets in the United Kingdom. It was established in 1869 and is planning to expand their
business operations in Singapore. In this report, there is discussion related to effective strategy
formulation in order to enter the new market in effective manner. There is need of analysing the
external as well as internal environment and all the other stages so that best is being used to enter
the new market. Afterwards, there are stages of strategy implementation that are mentioned so
that the company is able to expand the operations in effective manner.
MAIN BODY
Strategic management, formulation and implementation
Strategic management is a vital business concept which shows that, a business requires
various strategies in order to take success in the global market. Every business has its aims to
reach large number of audience and cover worldwide locations through selling products and
services (Pedi, 2019). Therefore, strategies are the necessary part which helps in identifying
challenges, gather resources and set objectives for getting success into market. Strategic
management involves making standards and rules for managing operations, people and business
which require effective operations in the light of vital business practices. Strategy formulation
and strategy implementation is a part of strategic management to look for choosing best
strategies which will helps in achieving objectives. When the right choice will be made, the
implementation will also be effective and there will be less chances of failure. It can be done
through involving various stages of strategic process through analysing internal and external
business environment.
Strategy Formulation
It is the process of using available knowledge to work in a particular direction that is best
suitable for a business organisation. The best strategy is being developed by the company so that
they are able to use the same for expanding the business (Telukdarie and et.al., 2018). There are

certain stages that are used by Salisbury’s in order to develop the strategy to expand in
international business and they are as follows:
External analysis
The external environment is dynamic and it keeps on changing. There is need of
analysing the factors that have impact on the strategy formulation. There is need of using porter
five forces and pestle analysis as it helps to know about the position of industry and make
suitable decisions.
PESTLE Analysis
It is one of the important framework that helps to know about the impact of external
factors on the business organisation. PESTLE in relation to Sainsbury’s is as follows:
Political factors: It is seen that in Singapore the political conditions are in favour of new
businesses. This will help Sainsbury's to enhance their operation over there and operates
smoothly.
Economic factors: There are favourable environment for businesses to grow in
Singapore. Buying power of customers is high and that helps the company to enhance their sales
effective.
Social factors: It is important for every company to work as per social trends and the
buying habits of the customers. Sainsbury's has to analyse the trend in Singapore market and
provide them products accordingly.
Technological factors: There is need of using better and updated technology as it helps
Sainsbury’s to create better brand image.
Legal Factors: Sainsbury’s must follow all the laws and legislations that are applicable
in Singapore in order to operate in smooth manner. This helps the business to expand operation
in effective manner.
Environmental Factors: The company must assure that they do not cause harm to
environment. Taking proper actions and reducing wastage of resources is necessary for
Sainsbury’s.
It has analysed from the above external analysis that the company has great opportunities
and political stability in the Singapore. It reflects that, the Sainsbury’s will be able to achieve
market growth due to having stable condition of the country. Apart from this, the analysis has