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Global Strategy Assignment | Mountain Goat Beer

   

Added on  2019-11-20

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Running Header: Global StrategyGlobal StrategyAuthors ID:Authors Name:
Global Strategy Assignment | Mountain Goat Beer_1
Global StrategyContentsIntroduction.................................................................................................................................................3Global scan and audit analysis.....................................................................................................................3Indian Markets.........................................................................................................................................3Brazil markets..........................................................................................................................................4Cultural and market fit.................................................................................................................................5Mountain Goat Beers strategic capabilities.................................................................................................5SWOT analysis............................................................................................................................................6Risks involved in the Chinese and Indian markets......................................................................................7Recommendation.........................................................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................8
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Global StrategyIntroductionA planning which is structured for guiding the commercial transactions and trade whichis executed between two entities and that too of different nations. These plans and strategieshence developed by the business organizations are known as International business strategy. Ingeneral these plans are executed majorly in the case of private companies rather than governmentgoverned entities. The term global strategy is a narrowed concept, which mainly includes theareas such as global, multinational and international strategies. These plans and tactics aredesigned and developed by the business entity so as to attain the organizational objectives andgoals on an international level. While developing a global strategy, it is recommended that if abusiness entity distinguishes between the three forms of international expansion, that are thecoming out of the available resources, capability and current position of the company then it willbe proven beneficial for the business corporation (Allenby 2017). The below executed analysishas been furnished after conducting a detailed research on the international strategies ofMountain Goat beer which is a brewery in the region of Richmond,Victoria,Australia. Thebusiness entity launched its first brew .i.e. Hightale Ale' amber ale, was released in October1997. Global scan and audit analysisMountain Goat beer has been planning to expand the business operations to global boundaries ofIndia and Brazil (Bayne, Schepis and Purchase, 2017). For the same the management and themarketing team are planning and are also held responsible for evaluating risks and opportunitiesin the selected destinations. And hence the further report has been segmented on the followingdivisions. The below presented is the evaluation of the potential market of Mountain Goat beerfor the above presented destinations:Indian Markets In order to make establishments and expansion in the foreign markets the business entityis expected to conduct global scan on the risk and the available opportunities. Theseopportunities and risks are the variables which are held responsible for stimulating the marketingconditions for the business entity (Boutabba, 2014). On the basis of a detailed survey themanagement and marketing team has found out number of opportunities within Indian markets.Moreover, the teams have also conducted analysis over the business environment of the marketsso as to set-up wine shops and liquor shops in the Indian markets. The above conducted analysiswill aid the business entity in evaluating factors which are considered as very much significant inthe performance of the business corporation. On the basis of the conducted survey it has been noted that there has been an increase inthe scope for the establishment of liquor shops in the Indian economy. As the Indian economyhas shown a hike in the GDP and also there are number of trends which has been observed. Forinstance, a rise in the purchasing power due to an increasing income level has been noticed forthe past years (Cappelli et al., 2015). Moreover, the current GDP of the economy is $2.454trillion and the hike observed in the GDP is recorded at 7.2% as compared to that of the last year.Prior to this, it has been noticed that Agriculture was the sector which generated the maximumshare of the revenue for the Indian economy. But a change in the trend was experienced, after the
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