Global Supply Chain Management : Assignment
Added on 2020-04-15
9 Pages2655 Words98 Views
Business Development
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Running head: SUPPLY CHAIN MANAGEMENT StarWood’s Supply Chain Management Name of the Student:Name of the University:Author note:
1GLOBAL SUPPLY CHAIN MANAGEMENT Table of Contents1. Cooperative orientation or Corporative orientation for Starwood...............................................32. Information they should share with the bed linen and terry cloth suppliers and risk of sharingthe information.................................................................................................................................43. Approaching method to source the bed linens and terry cloth items and circumstance underwhich they would change the supplier.............................................................................................54. The performance evaluation metrics of the company in bed linen and terry cloth sector thatStarwood could use..........................................................................................................................6Reference.........................................................................................................................................8
2GLOBAL SUPPLY CHAIN MANAGEMENT 1. Cooperative orientation or Corporative orientation for StarwoodA cooperative orientation is interest-based contract and most of the time resolves theconflicts between both the parties entering in a new contract after negotiation. It is a contractwhere the both the player in the agreement wins and lose at the same time. The disputes are moreor less resolved in this orientation of the companies. Therefore, the companies enter arelationship based on trust and transparency (Xu and Gursoy 2015). However, a competitiveorientation is not only a distributive bargaining system but resolves the win-lose situationsbetween the two parties. The competitive approach does not indicate a healthy supplierrelationship among the contractors (Shi and Liao, 2013). There is always a dilemma between thenegotiation processes, as this does not conform to a mutual gain situation. The distributivebargaining is not interdependence. As Starwood is already involved in Cooperative bargaining system in sourcing theirmaterials from their suppliers they must continue in the process. This process does sourcing theperishable or non-perishable goods are from the suppliers (Lin and Tseng, 2016). The productsbath towels, electronic, fresh produce, uniforms, staff apparel, contract services, energy aregoods that need to be of quality and consistency. As the market in Canada, Caribbean and UnitedStates has competitors like Marriott international, American Express, who are trying to venturein the new emerging market of hospitality industry, they must remain competitive in theirmarket. The supply chain management must be efficient and effective in nature because the mainfeature here is the physical appearance of the hotels. Logistics and return management is alsoessential part of the supply chain as they are dependent on their partner’s performance (Legrandet al. 2016). The procurement from the global supplier is also essential by building a properrelationship with the vendors. The certain matter like improving the delivery timing, logisticsperformance, and customer satisfaction of the company is one of the most important factors inthe supply chain that depends upon the relationship with the vendors (Jabbour 2014). Therefore,building a competitive orientation with their vendors can be risky. Therefore, analysing thesituation of Starwood from the case and industry, it can be said that, to positively influence theirsuppliers they should remain with the cooperative orientation to be in a win-win situation with
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