Effective Supply Chain Management System for Customer Value

Global supply chain
Management and Logistics

Table of Contents
INTRODUCTION...........................................................................................................................3
1.Critically analysis of effective supply chain management system in order to easily reached
product and services to customers. .................................................................................................4
1.1 Literature Review.................................................................................................................4
2. Evaluates supply chain management system with supporting examples....................................6
2.2 Supporting Examples: Amazon supply chain management system.....................................7
2.3 Samsung electronics supply chain management system......................................................8
CONCLUSION...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Supply chain management is utilise in mostly companies in order to utilise various
strategies to attain objectives of company. It established different value chain system in order to
suppliers for raw material and other services charged on the price based. Relationship between
the supplier and companies both are utmost important factor because market trends and external
factors that affect the profitability of company, market position and gaining competitive
advantages (Aqlan, 2016). It also measures customer value and enhancing deliver customer
value. Amazon is one of leading e-commerce company which provides all kind of goods and
services and it mainly as retail shop so it utilize effective distribution system and implement new
strategies which impact as successful business model. On the other hand, Samsung electronic
segment which is global brand so it also possess own SCM system but in 2016 become failure or
errors occurs in supply chain system. The report is about a describe and analysis how companies
failed or succeeded at achieving customer value through supply chain strategies on that basis
using the examples of Amazon and Samsung.
1.Critically analysis of effective supply chain management system in order to
easily reached product and services to customers.
1.1 Literature Review
According to Gorane and Kant, (2017), supply chain management is an essential function
that is performed to provide goods to end user at right time. It help to meet with the demands of
consumers and give competitive edge to company. Effective logistics management assist an
organization to supply necessary products to target audience. It plays a vital role to satisfy
consumers and helps to create a loyal consumers base who will give preference to the products
and services of company. So, managers need to design process, operations of supply chain in
such a manner that they will be able to manage timely availability of goods and services at
market place. Now, organization are working at large level and has expanded operations at
global level that make it crucial to adopt efficient supply chain management in order to meet
with demand arises at market place. For this, manager undertake various functions such as

warehouse, inventory management to provide quality services to end user. They continuously
analyse the level of inventory within entity to meet with the requirement of consumers. Apart
from this, this function essential to improve the performance as well as productivity of
organization by making efficient utilization of available resources. Further, it helps company to
provide value to consumers and formulate long term relationship with them. Thus effective
supply chain management approaches is essential to inflate the business growth and profitability.
According to Sreedevi and Saranga, (2017), Supply chain management activities are
crucial and help to render effective services to consumers. With this, company will be able to
deliver the goods to target audience at right time. Thus, it assists to maintain healthy relationship
with consumers by providing services in minimum time. In addition, this function comprises,
ample of activities such as procurement of raw material, keep control over stock, inventory,
transportation management and so on. The main aim of supply chain management is to provide
highest level of services to customers in minimum cost. Now, consumers are not tend to wait to
get their order thus they prefer those companies who deliver products in lees time. With better
logistics services, managers of business entity can maintain lone term relationship with end
users. It will help them get an edge over competitors and increase sustainability of organisation.
Besides this, it increases sales as well as profitability of business entity. Demand forecast a
crucial aspect for each and every organizations as it help to meet with the demand arises at
market place. With effective supply chain approaches managers are able to fulfil the
requirements of customers on timely basis. Thus, this functions not only increases the
productivity and efficiency of organization but also provides an experiences & value to
consumers. Existing and loyal customers are more important for an entity as they give
preference to the products being offered by company. Hence, effective supply chain
management is essential top provide effective services to target segments and renders
sustainable competitive edge to company. Organisation utilize effective distribution strategies in
order delivery of products and services on time so easily attain customer satisfaction level and
create a brand image in the mind of customers. Organisation settled effective supply chain
system which leads to quality, performance, reliability or cost so it linked to customer value.
Most of the companies believes that s business is required to target all its attention on serving
customer and their market needs. Manufacturing process of company it impact on operational
effectiveness and efficiency in order to companies in adding value to customers. It involves in