Global Supply Chain Management: A Case Study of Pensonic

Running Head: GLOBAL SUPPLY CHAIN 0
GLOBAL SUPPLY CHAIN
STUDENET NAME
1-17-2019
WORD COUNT : 3569

GLOBAL SUPPLY CHAIN 1
Executive summary
Supply chain management covers each and everything and process in between the raw material to
the use of final goods by the customer. The report included the three major areas of supply chain
management while considering an organizational case of Pensonic that are Supply chain
competitive strategy, Synchronization of the supply chain, and Supply chain risk management.
Pensonic is electronic home appliances founded in Malaysia and now expanded across the globe
in various nations like United Kingdom, US and many more.
The company has strong supply chain which resulted into competitive advantage for the
company. Moreover due to synchronization of the supply chain management the company has
able to increase the profits and improved its lead time. However, some of the risk identified in the
supply chain management of Pensonic are supply, business, environment risk as the external risk
involved, and manufacturing, planning, and mitigation risk as the internal risk of supply chain
management.

GLOBAL SUPPLY CHAIN 2
Contents
Executive summary.........................................................................................................................1
1. Introduction..............................................................................................................................3
1.1 Pensonic.................................................................................................................................3
2. Supply chain competitive strategy...........................................................................................4
3. Synchronization of the supply chain........................................................................................5
4. Supply chain risk management.................................................................................................7
5. Analysis of supply chain management of Pensonic....................................................................9
5.1 Recommendation to the company...................................................................................10
6. Conclusion..............................................................................................................................13
7. References.................................................................................................................................14

GLOBAL SUPPLY CHAIN 3
1. Introduction
Supply chain management is managing the services and goods flow and it considers all the stages
of transformation of raw material to the finished goods and reach up to the customer while
creating value to the customers. Supply chain management covers each and everything and
process in between the raw material to the use of final goods by the customer, and after sales
services. This includes the controlling the production, distribution, and shipment of a good or
services. Through effective management of the supply chain, the organization could reduce the
cost of process and production. This can be done by the managers keeping control over the
inventories, distribution system, internal production, and company vendors inventory (Ayers,
2017).
A supply chain is networks of organization, individuals, activities, resources, and technologies
integrated into the production and sales of goods or services. Supply chain management is
responsible to touch upon each point of the business from the initial development of a product to
the final sale. For a better discussion of this topic, an organization of Malaysia will be considered.
The report will concentrate on the supply chain strategies and relevant aspect of “Pensonic.” The
three major areas of supply chain management that the report will be focused on is Supply chain
competitive strategy, Synchronization of the supply chain, and Supply chain risk management
(Bowers, et al., 2017).
1.1 Pensonic
Pensonic is a Malaysian brand in the electronics industry, the group was founded by Dato’ Seri
Chew Weng Khak in the year 1965, in Penang. The company started as a small retailer and
workshop service for Keats radio and electric home appliances. The main business of Pensonic
Group was importing, manufacturing, exporting, marketing, and distribution of electrical home
appliances for national and international markets.
In 1982, the company started importing goods and assembling of visual and audio products under
the brand name Pensonic and was trademarked in 1984 in Malaysia. Moreover, not the brand
registered in more than twenty nations worldwide. In 1988 the company initiated the
manufacturing and marketing of home appliances. This was considered to be first “Made in
Malaysia” for electronic or home appliances industry. The major focus of the company for the