Global Sustainable Tourism Development

This report discusses the adverse impacts of travel and tourism that have driven the need for sustainable tourism development. It also covers the conceptual development of sustainable tourism and its evolution, the key principles underpinning the development process of a sustainable tourism strategy, and the role of key stakeholders in the global sustainable tourism agenda and strategic development process.

Global Sustainable
Tourism Development

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 The adverse impacts of travel and tourism that have driven the need for sustainable
tourism development..............................................................................................................3
P2 The conceptual development of sustainable tourism and its evolution.............................4
LO 2.................................................................................................................................................5
P3 The key principles underpinning the development process of a sustainable tourism strategy
to meet sustainable objectives. ..............................................................................................5
LO 3.................................................................................................................................................6
P4 The role of key stakeholders in the global sustainable tourism agenda and strategic
development process..............................................................................................................6
P5 Ways in which key stakeholders contribute to the global sustainable tourism agenda and
strategic development.............................................................................................................6
LO 4.................................................................................................................................................7
P6 Comparison and contrast of outcomes of sustainable tourism strategies in an emerging and
an established tourism destination..........................................................................................7
CONCLUSION................................................................................................................................7

INTRODUCTION
Sustainable tourism refers to the travelling of people without harming the environment,
nature and the culture of that place where these tourist visits. The development of tourist industry
or destination causes damage to their resources which needs to take into consideration. For this
sustainable tourism was developed in which the resources of tourist places are saved and secure
to sustain them for long. The report has taken a reference of TUI group, a German organisation
of travel and tourism (Ali and Frew, 2013). The company is considered as a largest leisure
company which owns several travel agencies, hotels, cruise, airlines and retail stores.
This report includes talks about the adverse effect of tourism industry and the resulting
development of sustainability tourism. It also covers the process which is required to develop an
effective sustainability tourism strategy along with the contribution of key stakeholders/ tourism
partners to global sustainable tourism strategic development.
LO 1
P1 The adverse impacts of travel and tourism that have driven the need for sustainable tourism
development.
Tourism industry brings the income into the economy through the people who comes at
their places and spends the money. But this also have great impact on the resources of that
region, that's why sustainability tourism was developed. Their was a high need for sustainable
development because-
Scare resources- Due to excessive and careless use of the resources earlier, now the
places are facing the problem for scarcity of resources. The resources are scare due to which
tourist and travellers faces problems such as lack of electricity, water, transport facility, remote
communication facilities, etc (Ali and Frew 2013). Due to careless use of resources underground
water has reduces and even some places it has just vanished, soil erosion due to deforestation are
also an issue to be considered. The resources are getting depleted so fast that they might not get
available to the coming generations. Therefore, the sustainability tourism was developed to help
in using the resources as limited and wisely as we can and use those practices which help in
preserving the resources (Angelevska-Najdeska and Rakicevik, 2012).

Environmental consideration- The movement of people from one place to another
caused many damages to the environment. People for their convenience build buildings, roads,
hotels, and much more which needs the usage of natural resources like sand, soil, steel, coal,
woods and so forth. Due to excessive deforestation, the habitat of animals has got damaged as
they got homeless due to cutting down of trees. The use of plastic by people and industry also
has caused damaged to the environment (Cottrell, Vaske and Roemer, 2013.). Therefore, it is
also the mere duty of travel and tourism industry to protect the environment from getting
damaged. They can use the bio- degradable resources or recycled resources to decreased the
damages. The travel and tourism industry can replace the use of plastic with other recyclable or
disposable substance. Also they can encourage the travellers to do sustainable travelling by not
harming any resource or culture of the places.
P2 The conceptual development of sustainable tourism and its evolution.
The sustainable tourism was developed which a view to develop low impact in the
environment and local culture, while helping the countries or places in generating incomes,
employment and local ecosystem conservation. It seeks focus on the balance development of
social, economical and environmental goals. Its aim is to eradicate the careless and unmanaged
use of resources in tourism (Dabphet, Scott and Ruhanen, 2012). This seeks tourism in a
triangular relationship between the areas where travellers visit and the habitat of that place,
travellers and tourism industry. Also, it focuses at maximizing tourism satisfaction by
minimizing the environmental and cultural damage. Various initiatives are taken by the many
institutions and government to protect the such impact on culture and resources. Tourism though
brings income for the region but also adulterates the local culture due to the involvement of
foreign culture. It also damages the pilgrimage and heritages centres.
Scarcity faced by the people develops the need for them in the introduction of
sustainability tourism. Where all the business practices are taking a step for sustainable
development, this tourism and travel industry has also taken a step in which their focus is on how
to make the travel more sustainable without compromising on the services and satisfaction. All
the industry along with travel and tourism uses the green marketing. Green marketing refers to
the adoption of sustainable process while producing the products or services and also producing
the sustainable products. As in the case with TUI group, the company also follows the
sustainable tourism by adopting the recyclable materials or biodegradable products which

reduces the use of materials which provides harm to the environment. So from this the
sustainable tourism start getting to evolve and gained a huge thing into the market. Now every
other travel and tourism firm follows on such sustainability (Dodds and Graci, 2012).
LO 2
P3 The key principles underpinning the development process of a sustainable tourism strategy to
meet sustainable objectives.
In 1991, tourism concern with worldwide fund for nature provides principles for
sustainable tourism. These principles are as follows-
Using resources sustainability: This focuses on sustainable and conservative use of resources.
These resources may include the natural, social and cultural. The sustainability development
itself using the resources such that it also gets preserve for the future generations. The company
TUI group is a dominator in his industry introduces a campaign called “better holidays, better
world” which has 4 objectives: value chain, operations, wider industry base and customers.
Reducing over consumption and waste- Over and careless usage of resources has caused
scarcity into the economy (Harris, Williams and Griffin, 2012). Therefore, now the people are
focusing upon the ways to limit the use of natural resources in such a way which also curb the
over consumption and wastage. Similarity, the travel and tourism industry like TUI group also
make sure that there should be no wastage of resources and over consumption. This also saves
the cost for restoring the environmental damages.
Trained staff: The company should have trained staff which introduces the sustainable practices
into work practices. The TUI group have trained employees which practices the sustainable
tourism development, this also have help the company in improving its service quality and also
in attracting the more and more customers from the services they provide (amal and Camargo,
2014).
Consulting stakeholders and the public: Consultation should be provided to the local
communities, institutions and companies in regard with the sustainable tourism and how they can
work and contribute alongside. The TUI group runs a campaign which educates the all about
better world through sustainable tourism.

LO 3
P4 The role of key stakeholders in the global sustainable tourism agenda and strategic
development process.
Stakeholders are the people who directly can put impact on the operations of business.
These people can be organisation, person, or any group or customer. These people are dependent
in making the goals of the organisation achievable. The participation of stakeholders plays an
important role in its development. The roles of various stakeholders are-
National Government- Every country is posing some rules and regulation which
encourages the sustainability development. Government plays an important role in encouraging
the sustainability tourism by forcing laws and regulation on these companies which becomes
mandatory for them to follow. This can be very much effective and can bring change in a very
short period of time.
Tourism industry: There are some companies who markets themselves by using green
marketing method. In green marketing method, the company does its marketing by claiming it to
be a sustainable company which produces sustainable product through environmental friendly
process. The TUI group also exercises sustainable tourism because they understand the need to
take a step for better world and also how to use its initiative in his promotional activity
(Reihanian and et. al., 2012).
P5 Ways in which key stakeholders contribute to the global sustainable tourism agenda and
strategic development.
The stakeholders can prove to be a great help in establishing and promoting the global
sustainable tourism and development in following ways-
Through various tourism strategies: There is a huge competition in the travel and tourism
industry. Every company wants to serve different and innovative to the customers to attract them.
One company forms strategic tourism which adopts the sustainability tourism then other
companies will also adopt it with some new creation and innovation (Ruhanen, 2013). This will
create huge competition as this idea would get later adopt by all the companies running into the
industry. To gain competitive edge, the companies will try to bring new into the market and
present it to the customers. These can bring sustainability development into such industry.

Competition: Competition is good for the economy as it brings innovative and creative ideas by
the competitors. Due to competition the company will strive more to gain competitive advantage
by bringing new ideas for the customers. This will help the country in bringing sustainable
tourism into the place. Along with it the companies also looks for the opportunities which they
can grab and explore more for sustainability tourism. Therefore, this is how competition can help
the economy in establishing the sustainability tourism (Spenceley and Meyer, 2012).
LO 4
P6 Comparison and contrast of outcomes of sustainable tourism strategies in an emerging and an
established tourism destination.
Covered in PPT.
CONCLUSION
From the report presented above the meaning and use of sustainability development has
clearly been defined. The sustainability development in tourism industries is necessary for b kith
the organisation and for economy. The travel and tourism companies get benefited through it as
it has become a trend along with a need to follow it. The companies performs sustainability
tourism as a marketing element. The report also answer about how the stakeholders (like person,
consumers, organisation) can help in bringing the sustainability tourism.

REFERENCES
Books and journals
Ali, A. and Frew, A. J., 2013. Information and communication technologies for sustainable
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Angelevska-Najdeska, K. and Rakicevik, G., 2012. Planning of sustainable tourism
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Cottrell, S. P., Vaske, J. J. and Roemer, J. M., 2013. Resident satisfaction with sustainable
tourism: The case of Frankenwald Nature Park, Germany. Tourism Management
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Dabphet, S., Scott, N. and Ruhanen, L., 2012. Applying diffusion theory to destination
stakeholder understanding of sustainable tourism development: A case from Thailand.
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Dodds, R. and Graci, S., 2012. Sustainable tourism in island destinations. Routledge.
Harris, R., Williams, P. and Griffin, T. eds., 2012. Sustainable tourism. Routledge.
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