Analysis of Global Threats Impacting American Airlines' Growth

This report delves into the global threats impacting the growth of American Airlines, a prominent player in the rapidly evolving airline industry. It begins with an introduction to the airline industry, emphasizing its growth, increasing competition, and the shift from government to private sector control. The report highlights the importance of strategic planning and customer satisfaction. The research focuses on identifying various threats, including increasing competition, climate change, oil price volatility, and government shutdowns. The methodology involves secondary data analysis from sources like newspapers and magazines, as well as primary research through market surveys. The main objectives include determining the challenges faced by American Airlines, assessing the impact of competition, customer satisfaction, and global crises on the airline's performance. A comprehensive literature review explores competition's impact, utilizing tools such as PESTLE analysis to evaluate political, economic, social, technological, legal, and environmental factors. The report aims to provide insights into market dynamics and strategic recommendations to enhance American Airlines' competitive advantage and revenue generation.