Global Tourism and Hospitality Megatrends: Analyzing the 'More from Less' Trend

This report delves into the critical 'More from Less' megatrend impacting the global tourism and hospitality industry. It examines the trend's key drivers, opportunities, and challenges, highlighting its influence on future development. The report also explores the relationship between tourism and other cultural aspects, such as media and visual culture. Finally, it discusses the importance of research and problem-solving skills in navigating the future direction of the industry.

Global Tourism and Hospitality Futures
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Introduction
Global tourism and hospitality trends are those which force government and organisation to
make changes in their systems. This report would be based on some most important global
tourism and hospitality megatrends which are influencing hospitality and tourism sector. This
report includes key drivers, trends, opportunities and challenges of ‘’More from less ’’ trend
which affect its future development. Further, there would be a good explanation of external
factors which affect the emerging global tourism markets. Apart from this, this report will also
describe the relationship between tourism and some content areas like media, visual and
commodity culture. At last, there would be a discussion of deduction, research and problem-
solving skills which helps tourism and hospitality sector in predicting future direction.
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Q1. Integrate theory and research to critically analyse the mega trends in tourism and
hospitality industry
According to Buckley, et. al. (2015), the natural science type theory states that there are various
trends in global and hospitality industry which have negative as well as positive influences on
the future growth of both sectors. The mega-trend can be referred as a major change in
environmental, economic, social conditions which can substantially change the way of living of
all individuals. There are various megatrends which force private and public companies to make
changes in governance models, social systems and business processes. Some most important
megatrends which influence hospitality and tourism sector are great expectations, forever young,
more from less, the skill highway, virtually here and so on. Among these trends more from less is
a most important megatrend which can influence future growth and direction of hospitality and
tourism sector.
The more form less trend highlight that there are very few supplies and energy, natural minerals,
food and water resources which are very much essential for maintaining lifestyles and human
existence. The biggest positive impact of this megatrend is that it encourages government,
organisation and other people to explore different ways through which they can maintain their
quality of life within world’s limited resources (Leonidou, et. al., 2013).Also, it motivates
tourism and hospitality organisations to adopt sustainable tourism activities so that they provide
a better experience to their customer with limited natural resources.
Moreover, there is the huge negative impact on more form less trend because it forces companies
to use their available resources in an optimum manner which can result in poor hospitality and
tourism services. Both industries totally depend upon natural resources and unavailability of
those natural resources can lead them to negative growth and development. Apart from this,
limited supplies of water and food resources force tourism companies to make changes in their
business processes, systems and strategies so that they can cooperate with such mega drivers as
well as trends (Hajkowicz, et. al., 2012). Hence, it can be said that more from less have positive
as well as negative impact on hospitality and tourism sector. For dealing with negative influences
of more from less mega trend it is very much essential for hospitality and tourism to adopt new
methods and strategies so that it can provide better services by using limited natural resources.
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References
 Buckley, R., Gretzel, U., Scott, D., Weaver, D., &Becken, S. (2015). Tourism
megatrends. Tourism Recreation Research, Vol. 40, No. 1, 59-70.
 Hajkowicz, S., Cook, H. &Littleboy, A., (2012).Our future world.[Online]
CSIRO.Available at: www.csiro.au.com. [Accessed 9th May 2018]
 Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., &Zeriti, A. (2013). Resources and
capabilities as drivers of hotel environmental marketing strategy: Implications for
competitive advantage and performance. Tourism Management, Vol. 35, pp. 94-110.
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