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Global Tourism Destination - Thomas Cook PDF
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Added on 2021-02-22
Global Tourism Destination - Thomas Cook PDF
Added on 2021-02-22
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Global Tourism Destination
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Interpret statistics to present an overview of the nature and trends of tourism on a globalscale.............................................................................................................................................1P2: Investigate the characteristics of key tourist generating and receiving areas of the world...3P3: Determine specific reasons for the growth of key global tourism generating and receivingareas of the world .......................................................................................................................4P4: Compare and contrast emerging global tourism destinations...............................................5TASK 3............................................................................................................................................7P5: Investigate the role and responsibilities of key international organisations in thedevelopment of global tourism....................................................................................................7TASK 4............................................................................................................................................8P6: Review the significance of various threats, issues and challenges to the futuredevelopment of global tourism....................................................................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONGlobal tourism destination is the physical space the become reason of attraction of peopleand large number of people arrive there to make memorable experiences. This has increased theratio of arrivals that crosses geographical area or national boundaries in order to arrive newplace, conduct business meeting and many more (Cornelissen, 2017). Through globalisation dayby day increase connectivity between different countries that get growth of global leisureactivity. To conduct report select Thomas Cook company which was a British global travelgroup which was founded in 1841 (about 178 years ago). The company founded by ThomasCook and merged in Thomas cook AG in 19 June 2007. The company has been listed intoLondon stock exchange as well as Frankfurt stock exchange. The company has been providingseveral tips into different countries and provide excited offers to travellers. This assignmentconsist of scale and nature of global tourism, growth and characteristics to identify the trends ofmarket and destination regions. Along with, recognise role of key organisations in thedevelopment of global tourism. Additionally, define threats, challenges, issues of futuredevelopment of global tourism. TASK 1P1: Interpret statistics to present an overview of the nature and trends of tourism on a globalscaleGlobal Tourism: It is defined as travelling activity that like by the people to spend sometime hassling free and set short duration time for respective area to get pleasure, recreational,conduct event etc. Eventually, people did not spend time and money on travelling but time ischanging that impact on the people mentality and globalisation & digitalisation influence topeople for visiting at global scale. Such industry consist of several type of facility like hotel,accommodations, transportation, restaurant, recreational Zone, airline and beverages. In presenttime it become largest citizen industry that provide national as well as international market(Ezeuduji, 2015). Data of travel and tourism: Currently, global people take interest into new places and explore new places totravelling with family, friends & individual. This has led to alteration in tourism industry thatshow positive impact for the emergence and effective development. 1
From the above chart it is understanding that tourism industry is increasing day by daydue to compare with past years. After 2000, it takes ample growth and local authoritiesdeveloping areas and invest into best possible activities to attract tourism for global revenue. Asper the graph it is estimating that in 2020 it will reach about 1000 million and in developingcountries it reach about 1600 million. Thus, it is key source to generate revenue for local citizenthat has been increased the opportunity of employability. Latest tourism trendsEmergence of solo trip: Mostly people like to travel with relatives, family member orspouse that become reason of growth. But now people have opportunity to go on solo trip thatbroadly availed by the people. In solo trips people travelling on new place alone and makememorable experience. Such as, in the UK around 15% travellers are line to travelling aloneinstead of forming a group them develop plan to arrive new place. Thus, solo trips has no longertrend due to young singles like to explore business trips (Gössling and Peeters, 2015). Extensive use of digital technology: Digital activities provide a platform to companiesand travel due to support the broad client approach to make the final decision. Such as, travellercompanies make attractive sites and provide all detailed information about the destination andpackage with offers. They are also providing to service of book ticket online through severalelectronic devises. To book ticket people mostly prefer to mobile instead of table or desktop andalso booking and car through mobile. Hence, due to use of advanced technology through mobileincrease engagement with clients. 2
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