Global Tourism Destinations

This report discusses the interpretation of statistics for accurate presentation of nature and trends in global tourism, investigates characteristics related to key tourist generating and receiving areas, determines the reasons for the growth of global tourism destinations, and compares and contrasts emerging global tourism destinations. It also explores the role and responsibility of international organizations in the development of global tourism and reviews the significant threats and challenges in the future development of global tourism.

Global Tourism Destinations

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Interpretation of the statistic for accurate presentation of nature and trend exist in tourism
at global extent.......................................................................................................................3
P2 Investigation of characteristics relation to key tourist generating and receiving area of the
world.......................................................................................................................................5
TASK 2............................................................................................................................................6
P3 Determination of specific reason for growth of key global tourism generating and
receiving area in overall world...............................................................................................6
P4 Comparison and contrasting of differences between a range of emerging global tourism
destination with respect to stages of destination life cycle, growth driving factors and strategic
employed................................................................................................................................7
TASK 3............................................................................................................................................9
P5 Investigate key role and responsibility of international organisation in development of
global tourism at international level.......................................................................................9
TASK 4..........................................................................................................................................10
P6 Review significant threat, issues & challenges in future development of global tourism.10
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Tourism reflects to an activity which involve movement from one place to another place
by an individual to full fill different needs. There are number of reasons behind travelling of an
individual at domestic and international level such as business, education, social gathering, and
leisure. Domestic tends to movement of person within the boundaries, while international refers
to an individual have wide scope to go out at ample number of nation’s boundaries. Tourism
industry have wide scope to improve their business by influencing more consumer towards their
offerings. This is due to most of the people prefer traveling now a days in order to visit
international destinations. As well the extent of international business is also increases due to
globalisation and that gives opportunity to business to go internationally for operation
simultaneously need of travelling and improve tourism activities (Noori and Ehsan Zadeh, 2017).
Following report cover discussion about interpretation of statistics for accurate presentation of
nature & trends exist at global level, investigate characteristics related to key tourist that
generates area and determine impacts on scale and nature of tourism at global level. Also,
includes discussion about roles and responsibility of key international company towards
development of tourism at global level. Lastly, depicts issues, challenges and threats face by
tourism in future development of industry.
TASK 1
P1 Interpretation of the statistic for accurate presentation of nature and trend exist in tourism at
global extent.
As time pass the nature that is associated with tourism activities is changes continuously.
This is due to changing behaviour & preferences of consumers according to changes occur in
external environment and due to some other dominant features. In past decades, people prefer
travelling only when they wish to accomplish their important work and to get desired objective.
Now, it is evolved totally and people use to go for travelling with so many reasons such as for
spending time with family, for social gathering, with business purpose etc. at different location.
This demonstrate due to changing in external business environment the preferences, trends of
individual is also changes and like to consume those services which are different from previous
one and make them happy. The study of these trends and preferences supports several firm to
offer services as per consumer requirements as well as helps them to make changes in existing

strategies that are needed to opt for sustaining in competitive world long time. The Statistics
presented blow shows the trends nature in global level tourism in context of concentration on
aspects such as revenue generation, flow of visitors, market shares and arrivals are as follow:
National tourism
It has been found by researcher survey that is conducted with relevance to tourism sector
of UK 2018 is that due to large number of option available for consumers, around 39 % people
prefer to do booking at last moment. Also, same will offer safety over cancellation risk. This
clearly represents the number of people within UK increasing day to day who prefer to do
booking at last moments and this is because of evolution of advanced technologies (Brandão,
Breda and Costa, 2019). Presently, UK is a nation where large number of visitors come over a
year and enjoy the place. In year 2019, around 3.6 million people come across different
boundaries and visit UK. With the help of mentioning trends, “last moment booking”, there is
about 9 % increment in visitors from last year and the amount that is spend by tourist to tourism
was about 2.3 billion pounds and gives a huge amount of contribution in development of
economy. Thus, the advanced emerging trends in tourism and development n current approaches

reflects that there is huge scope in tourism industry in order to get growth and development in
future.
International tourism
In the world there are number of famous destination that visit by ample number of
visitors in a year both domestic and international place. Under this, the number of international
travellers are more than the domestic (Beirman, 2020). Further that contributes their significant
amount towards development and enhancement in economy of nation. The most famous place
that visit by number of tourist in year 2017 were Europe, Middle East, America and Africa. In
recent period, the number is constantly increases due to emergences education and ecological
trends at worldwide level. It was determined that the revenue generate by tourism industry at
global level from tourist in year 2018 was about 1.4 trillion pounds from educational and
ecological tours.
P2 Investigation of characteristics relation to key tourist generating and receiving area of the
world.
In tourism industry there are two type of destination one is tourist generating and
receiving. The main difference between these two is that in generating destinations, attractions
occurred were man-made. While, in the host destinations, the existing attractions were natural or
created by the environment. It means that humans will not play any role in creation of such
attraction. Detailed description with relevance to the characteristics of both are as follow:
Characteristics of tourism related to generating area
Demographic: This tends to a feature that is related with demographic beauty or
advancement that is committed with some specific destination like in US Las Vegas, is a place
which is famous foe night life as well as for casinos (Rogerson and Rogerson, 2017). Therefore
these are the reason that people visit that place and enjoy nigh life there.
Economy: This is another feature that is linked with the advancement in economy of
specific destination such as London is the main part of UK in term of economy. In London
number of famous place are present and that influences ample visitors of different boundaries
and spend huge amount. Therefore, they collect different currency and significantly contributes
towards development of economy of nation. This is the reason of ravelling of visitors as well as
wishes to see commercialisation development of destination place.

Characteristics of tourism related to receiving area
Climate: This is attached with the natural beauty of some specific destination place such
as Niagara Fall which is well known as largest water fall and it creates elegant view & cinematic
weather that attracts so many tourist.
Culture: This is the feature that is liked with culture and way of living standard of
different destination place and this factors influence so many tourist. For instance, India is that
place where so many people gather at one place in order to d worship together and that is visible
from space.
Impact of emerging economies on nature and scale of tourism at global level:
Emerging economic such as India and Srilanka that puts huge impact on nature and scale
of tourism. Like India bring so many changes in tourism and promote religious, historical and
natural tourism. India has so many place which are unexplored yet and satisfied the needs of
guest. Key markets offer services which full fill the needs and requirements of guest and make
them feel happy. Natural beauties are always are more attractive than man-made year (Scott, Hall
and Gössling, 2019).
TASK 2
P3 Determination of specific reason for growth of key global tourism generating and receiving
area in overall world.
The development of any global tourism is not possible without involvement of any
significant factor either it would be natural or manmade. Under this, it is the responsibility of
management team of any tourism organisation to form effective strategies and factors that
influence more potential guest and enhance the image at market where they can gain sustainable
growth in future. These factors in context of both receiving and generating tourism destination
are mentioned below:
Factors that plays significant role in growth of generating areas:
Eiffel tower is one famous place that is the example of generating areas as it is man-made
and a also a successful destination place in order to attract great number of tourist and due to
which pose a title of continues growth over a period of time. Reason / factor that are associated
with it is the beauty structure, height 320 m and pose title of tallest building that is made by man

before 41 (Rather, 2020). Thus this is the reason of attraction of huge number of consumer
towards this destination. Another reason the people love to visit this place is that it permit
visitors to climb 2 level by stairs and another 1 by lift. It offers opportunity to tourist that they
can see city from heights and can enjoy the view by looking good view of city. Around 2500
visitors visit this place each day and expand their experiences of tourism.
Factors that plays significant role in growth of receiving areas:
Niagara fall is an example of receiving destination and a well-known water fall as well as
famous for its natural beauty. The elegant beauty of this water fall attract large number of tourist
and give them a good experiences. Factor that influence visitors is that combination of three
waterfall together and made a one big and large waterfall (Têtu, Dawson and Lasserre, 2019).
Those attached water fall are Horseshoe, Bridal veil and American fall. This is an outstanding
sources of electric power generation and deliver almost ¼ supply to New York and Ontario.
P4 Comparison and contrasting of differences between a range of emerging global tourism
destination with respect to stages of destination life cycle, growth driving factors and
strategic employed.
TALC model is effective and most common model to use for growth and development of
product life cycle. This model is used with the aim of determination of capacity and its capacity
is to understand that facts the help in influencing more individuals. It also helps tourism sector to
know the attitude and behaviour of visitors towards different destination place and on that basis,
entities can take necessary steps for future growth. This model is applied below with relevance to
two emerging destinations:
Stages of TALC Hiroshima Galle
Exploration For tourist of Japan it is one of
the most beautiful place and
the reason is so many option
like Museum, peace park and
historical sites distressing due
to nuclear outbreak.
This place provides
opportunity to visitors for
watching both manmade and
natural views. The Coast line
with Dutch Colonial is very
beautiful and attractive.
Involvement Japan is developed nation and
here number of amenities
On the other hand Srilank is
developing nation and have

present that offers effective
surrounding and nature to
guest.
limited services compare to
Japan.
Development In Japan, developed activates
are done on continuous basis
to make place more attractive
and these seem to be
influencing for grasping more
visitors. Such type of
integration of international
tourism prompt local to visit
place and contributes towards
development of tourism
industry.
This tends to a beach with
Dutch architecture. Here,
development are carried out
but not on consistent basis and
this is the reason, behind less
number of visitors as well as
local people nation (Buigut,
Braendle and Sajeewani,
2017).
Consolidation This refers to an emerging
destination where number of
visitors are in increasing trend.
This is also an emerging trend
but the number of tourist are
less as compare to Hiroshima.
Thus, it need to acquire more
promotion.
Stagnation For higher growth, regular
development is effective point.
They need to opt some
techniques and take some
measure to build basic
facilities for grasping more
potential tourist.
Decline There is no phase of decline.
Presently, it will begin to
increase from where it will go
far in the future.
The stage of declination is not
possible due to status of
emerging destination. In this
regard they need to take some
significant measure for

influencing new visitors.
Comparison on the basis of factor that drives growth and strategies employed:
There are number of factors/ strategies that make difference in emerging destination like
Galle and Hiroshima. Galle is a part of Srilank, which is a developing nation. Whereas
Hiroshima is a part of Japan, that is developed (McKercher, 2018). Here the use of advanced
technologies and infrastructure are common and aid destination to grasp more potential visitors
every year. In every respect the nation is not up to similar, especially as regards the availability
of resources. This had a negative impact on slow-speed growth.
TASK 3
P5 Investigate key role and responsibility of international organisation in development of global
tourism at international level.
There are several main international organisation which are performing operation with the
aim of development of global tourism at international level. At this point, with relevance to this,
there are both private and government companies present which supports in development by
performing operation. UNWTO, LATA, PATA, UN and EU are some international organisation
(Rather and Hollebeek, 2020). Main aim of all these firm is to attain expanding figure within
tourism industry by performing well at global level as well as by developing effective and
significant policies & strategies that gives them growth and development. Role and responsibility
with relevance to these firm are as follow:
UNTWO- The main role that is performed by the respective organisation is to provide
information to different organisation that are conquer in industry related with several trends and
aspects which are constantly happening across the world. The main aim of performing such role
is to upgrade the knowledge of individuals so that they will able to survive in competitive and
dynamic business environment. With relation to this, different function performed by them
includes market analysis, determination of current trends, improvement in understanding about
factors that are related with function of industry, forecasting about components that may affects
industry in future. All these are useful in order to devise future policies.

PATA- This organisation perform function and role that are related with the creation of
awareness about different destination that pose by tourism industry. This is one of the largest
firm with respect to promotion (Law, DeLacy and McGrath, 2017). There are so many
organisation which are part of this firm and gives s many benefits with such coordination to other
governmental bodies, global airlines, hospitality industry, and educational institution in Asia
pacific region. They mainly perform function to improve the business activities by supporting
members as well develop tourism activities within Asia pacific region.
LATA- This organisation is linked with the promotion of Latin America as a tourist
destination and simulate growth and development of travel to the region. They represents an
every growing organisation in travel industry with unequalled passion and knowledge related
with the Latin America. The number of firm that are associated with this organisation are more
than 350 that includes tourism boards, airlines, hotels, tour operators, representation firm and
travel press. Their main aim is to simulate growth within tourism industry towards Latin
America.
TASK 4
P6 Review significant threat, issues & challenges in future development of global tourism.
There are number of threats and issues present and affects the future development of
tourism at global level. This can be understood from below mentioned points:
political issues, government policies, changing perception of people, economic issues,
technological factors and so many other factors are threats & challenges that is faced by tourism
industry in future development of industry s(Fang, 2020). All these hold significant impact and
that are as follow:
 These issues create an acquaintance to explore proposals that pose a threat to the global
tourism industry.
 These challenges/ issues are important for this industry as these assist them in
development of a sustainable solution and further that can develop industry in future.
 Apart from these, another importance of threat in the global tourism industry is that it
develops threat provisions that guarantee the future development of this sector.
These Threats, challenges puts both positive and negative impact on global tourism such
as adverse effects is lack of safety that not permits individual to go on travelling for visiting

different place and use the services of tourism industry that they offers to tourist. In order to
overcome this threat company needs to opt all these measure that provide safety to visitors.
Therefore, in future it become beneficial for company to bring measure that help to enhance
safety and tourism trust. Likewise, due to lack of technologies people are not interested in
travelling but it offer chance to tourism industry that they have to bring more number of option
that satisfied the needs of consumers and make them happy.
Recommendation to government and international organisation are as follow:
Government of different nation impose various legislation for tourism industry and it is vital for
all companies to adhere all legislation for smooth running of business operation. Law and
legislation that is related with the development of industry provide safety to business unit related
with protecting interest of consumer along with their services. For instance- a law related with
the rights of tourist must be developed as it assist in escaping challenges and threats of society
and social norms within tourism industry (Cornelissen, 2017). Further, it is recommended to
international organisation that they need to primal focus on reduction of environment damage
that is caused by tourist/ visitors. With relevance to this company need to formulate some strict
rules and policies that ensure safeguard of environment. Therefore, it will elude challenges and
threat of environment damage caused by visitors.
CONCLUSION
From above discussed report it can be concluded that in current period individual are more
prefer international tourism due to which the scope of tourism activities are wider. Factors such
as technology, culture & safety have huge impacts on development of tourism activities. To
overcome the influence, organisation need to consider all these factor and full fill the
requirements for improving consumer base.

REFERENCE
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international tourism. Asia Pacific Journal of Tourism Research, 22(10), pp.991-1004.
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Fang, W.T., 2020. Tourism in Emerging Economies. Springer Singapore.
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