Global Tourism Destinations

This document discusses the nature and trends of global tourism, characteristics of key tourist areas, reasons for growth, and challenges to future development. It explores the statistics of global tourism, the contribution of different countries, and the characteristics of tourist destinations. It also evaluates the reasons for the growth of key global tourism generating and receiving areas and compares different emerging global tourism destinations. Additionally, it investigates the role and responsibilities of key international organizations in the development of global tourism and reviews the significance of threats, issues, and challenges to the future development of global tourism.

Global tourism destinations

INTRODUCTION
A tourist attraction can be a town, state or many other places that are primarily dependent on
tourism income, or a land, state, province, town or village that is promoted or that promotes itself
as a tourist spot to visit (Coca-Stefaniak and Morrison, 2018). The Global Tourism Organisation
describes visitors as for recreation, company and other activities, travelling to and living in areas
outside their normal setting for no upwards of one continuous year. In order to understand this
global tourism destination concept, Premier Inn selected which is a Luxury hotel chain and UK’s
biggest group of hotels, with over 72,000 bedrooms and 800 hotels. This runs hotels in a number
of areas from town centres, cities, and airports along with Travelodge and Ibis hotel. This
assessment covers the several topics such as examine the nature or scale of global tourism; assess
the characteristics of key emerging market and destination. In addition, evaluate the role of
organizations and appraise the challenges and threats which affect the future development of
global tourist.
MAIN BODY
TASK 1
P1. Interpret the statistics of an overview of the nature and trends of tourism on a global scale
Global tourism destination refers to as seasonal mobility of persons for recreational leisure
purposes to keep people smile. It is the interconnectedness between the destinations for leisure
and visitors where people are spending their valuable time with family members and find
happiness. Tourism is known to be a person who stays and moves from one's own position to
another and generates meaning. There are several shifts that have emerged in the market, climate
and pattern that may be operational challenges. Below mention graph represent the contribution
of different country in the global tourism.
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Figure 1Contribution of countries in global tourism, 2020
According to the International Tourism Organization 2018, it was saw the industry’s ninth
sequentially year of development, despite initial shocks which have only proved its stability and
security. Since 2012 , China has held its leading competitive on the world tourism industry, with
outbound visitors investing about $277 billion last year, about a quarter of the world 's overall
tourism spending (Garau-Vadell, Gutierrez-Taño and Diaz-Armas, 2018). Because of a number
of factors such as the creation of a newly rich Chinese middle class, loosening restrictions on
travel by the Chinese authorities, simplified visa policy for destinations, and increasing the
number of nonstop flight links from China.
Chinese people have become the biggest contributors to the growth outbound tourist
industry and the primary source of cash for tourism worldwide. Although tourists remain popular
for blowing money on high-end international luxury goods, new patterns in spending behaviour
are increasing, especially among more seasoned Chinese travellers. Chinese tourists shifted
further to the enjoyment of specialty markets such as whiskey drinking, aurora hunting, outdoor
adventures and other high-quality, fewer density-oriented items and encounters in 2017. On 2nd
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number, U.S citizens contribute around $ 144 billion and UK on 4th place with $ 76 billion
contributed in the global tourism.
P2. Investigate the characteristics of key tourist generating and receiving areas of the world
There are several key characteristics which received by the tourist all over the world. Some
of them are as follow:
Tourist destination sites: It is one of key drivers that mainly impacted and caught the
attention of different visitors (Han, Yu and Kim, 2018). As in the UK, there are several sites such
as Tinside Lid, West Bay, Langamull Cove, Isle of Mull and so on. Also, Spain is gaining
traveller’s attention because of its La Sagrada Familia. Land Guell, nature reserves Seniedo and
so on.
Destination offers: Although most visitors travelling stay conscious of the expense, but if
they get the best price for the particular location, it may also change their attitude. So because of
which various travelling site offers the traveller by running a particular special discount scheme,
for example Agoda code with discount. Hence, these are the important characteristics that aid in
choosing a certain position over another.
Popularity of tourist places: Tourist generally wants to see certain locations or destination
that has acquired tremendous notoriety as people want to see the Eiffel Tower they stay in Paris
for (Ivars-Baidal And et.al., 2019). In addition, it is critical for the company to make a strategic
partnership with other local businesses so that together they should promote the identity of the
area by providing appropriate city advertising.
Infrastructure: It is one of the essential elements that attract the tourists because of system
operates on the country's infrastructure so that regional residents and tourists do not encounter
problems living in the specific area. London's development strategy, for example, has promoted
digital technology that is actively working to boost electricity and put in new schemes. This
modern and sophisticated forum has stimulated and facilitated the restoration of favourable past
tourist destination.
There are various influences in geographical areas which are part of this tourism sector. For
example: France is a very beautiful location which has a strong effect on the economy on all
citizens. There are many nice locations in this nation that have potential for travellers to reach a
better life. It's crucial for people to concentrate more actively on different aspects such as
focusing on people's expectations and needs.
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TASK 2
P3. Evaluate the reasons for the growth of key global tourism generating and receiving areas
Reasons for growth in tourism generating area:
For example Eiffel Tower of Paris, there are several reasons to visit this which impact the
growth of tourist industry (Mele and Cantoni, 2018). This tower has a height of 325 meter and is
located in the center of pairs that allow this attraction special. For 7 million visitors this has been
the most visited location in 2018 because it is Paris’s main attraction. This structure is divided
into four phases where for the first 2 phases a visitor needs to plateau and then a lift in the next
two levels makes it more appealing. A tourist can see all of Paris from its top, but because of its
lengthy high, this becomes more desirable in monsoon season. Reasons for growths are as
follow:
 In the world’s most stunning city enticing location.
 Regular structural management aided by clear surveillance and investigations.
 Pocket friendly ticket prices.
 Strong country economic standing would also help to draw more consumers at this venue.
 Good team coordination and careful control of the various divisions of the district or of
the whole region have served as a justification for the development of the area.
Reasons for growth in tourism receiving area:
There are those environments influences that have little external impact on the
development of which are naturally found in nature. US Yellowstone National Park, it is first
global park that is registered as a park (Morrison, 2018). This park has known great bio-diversity
for it. It actually has four functioning volcano and is the biggest tourism attraction. Its lakes that
are built just after holes of the hollow volcanoes are also a popular campaign location.
Yellowstone presented 5 million visitors from different countries in 2016. In this park there are
many growing factors that influence the tourism. Several reasons are as follow:
 As compared to other destinations that are most suitable for traceability and camping,
weather patterns are different hare.
 Government environmental conservation measures need to be stringent to save the park
from contamination which would be the prime necessity of any visitor.
 Get a huge proportion of wild animals that encourage animal lovers to this destination as
well as add beauty.
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P4. Compare and contrast the different emerging global tourism destinations
In global tourism destination, people are demanding different destination and areas which can
affect the business and increase the working changing environment. TALC is a model which
uses by organisation for developing and finding the product life cycle. With the help of this,
management identify capacity and longer distance of any destination that maintain the business
effectively. This also help to identify customer’s behaviour and future uncertainty (Cornelissen,
2017).
Stages of TALC EDINBURGH CASTLE COCA COLA LONDON EYE
Exploration This is attractive destination that is
considering a large number of tourist
approx. 1.3 million visitors in last year.
London eye is well known
destination in UK which is
attracting the international tourist.
Involvement It has been seen that from last years the
number of interested people are
increasing that help to increase the
economic condition of a UK that
maintain high performance.
In London eye, local people are
interested who visit such place in
seasonal areas such as March to
June and September to November
that increases number of customers.
Development This brining the continuous
development by increasing the
performance through greenery and
facilities for visitors that develop the
destination place (Hong, 2009).
The regular development of London
eye at different geographical area
that help to increases number of
hotels, bar restaurant and café
which help to increase the
performance.
Consolidation The local and international customers
are consolidating the business
activities by visiting the place and
making plan for increasing more.
It is properly structured and
consolidated by management that
attracts customers and maintain the
performance.
stagnation In this stage, there is need to brining
changes and new methods which can
This stage is related to managing
activities by performing all plans
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attract customers and develop the
business.
and providing different ride to
customers that maintain high level
of customer’s experience.
Decline In this, destination performance is
increases and less chances of decline
due to providing unique structure and
skilled staff.
There are chances of decline as
increasing number of competitors in
challenging market and give a great
view.
Factors driving growth of specific destinations
FACTOR EDINBURGH CASTLE COCA COLA LONDON EYE
Environmental This is important for destination to
focus on environment such as good
climate and beautiful images of
EdinBurgh castle that increases
customers.
London eye is in heart of people
that provide a beautiful views,
greenery and fresh air that maintain
the performance.
Socio-economic In this, accessible for social factor are
accommodation, ancillary services,
amenities and filling the needs of
customers that help to increase the
social communities (Dawson and
Scott, 2007).
Amenities and ancillary services are
quality of such destination that can
help to manage the performance
and destination effectively.
Religious No religious factors are introduced in
such destination.
London eye is also not having
religious identification that impacts
on business.
From the above study it is concluded that there are multiple factors which influence the
destination visitor option. Bearing these thoughts in mind, a location planer should be aware of
them and become more successful in stimulating there sites by taking into account cyclical
impact.
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TASK 3
P5. Investigate the role and responsibilities of key international organisations in the development
of global tourism
Tourist industry is now the largest industry in the globe today that has enormous advantages
for nations. There are many organisations including UNWTO, IATA, PATA UN, and EU to
function and safeguard the welfare of specific clients. Some of them are described below:
UNWTO:
It was established in 1978, decided to name the International Union of Official Travel
Organization, which had been renamed the World Tourism Organization of the United Nations.
There, the company carries out different roles and obligations for tourism growth as mentioned
below.
 It organizes numerous seminars and workshops for the growth of tourist destination
facilities, transportation and cultural advancement.
 It prepares draft contracts on tourist destinations among two countries.
 Help tourists to save their basic rights of departure there.
IATA:
This company's full title is the International Air Transportation Association that was
constructed in 1945 only with the aim of facilitating changes in the composition of ticket
management by introducing widely accepted ticket formation methods.
 This assists in reducing market ticket costs.
 Strict standards and procedures for airline services guarantee passenger safety.
 The main obligation is to ensure organisation's smooth running.
These all countries around the world are responsible for the growth of the global tourism
industry as those who clearly fulfil their goals and objectives in order to develop tourist
attractions and infrastructure necessary (Scott, Hall and Gössling, 2019). Every organization are
working along with improved integration, as UNWTO establishes various sites in its world
heritage and IATA helps to promote sites by publishing photographs, ticket prices and related
documents etc.
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TASK 4
P6. Review the significance of various threats, issues and challenges to the future development
of global tourism
In the overall business environment, travel industry has several problems, threats and
difficulties. Both considerations will adversely affect this industry's growth, which can lead to a
reduction in market dominance and future growth. These threats are created by globalization
which affects industry differently. Economic, ecological, social and political factors are diverse.
All of these can function as opportunities that can helps to achieve Premier Inn’s goals or act as a
risk. The variables are analysis and below are their effect on the tourist companies which are as
follow:
Political: it is also the biggest hurdle to the tourism sector of nation where political risk is
linked to tourist health in the country concerned. A terrorist attack seems to be the act of just
using aggressive weapons to the advantage of oneself. It causes harm against democracy, or
against human dignity (Tfaily, 2018). The challenge of terror is increasing internationally and
has a negative effect on various nations governments and economies as they've been being tidal
vigilant and contributes to a difficult special visa and a range of security protocols for other
nation visitors in the target area. This also decreases the person's trust in a nation that suffers
from terrorist attacks and adversely impacts that country's infrastructure. In order to minimize
such danger, government has to spend additional money their budget for the safety of their
country and people. It also has a detrimental effect on the country's national tourism as the tourist
industry budget is reduced.
Environmental: It’s always including those factors that affect global warming on business
sector. Those were climate change through the use of illegal activities and behaviours that affect
the world’s largest atmosphere. For example, the reduction in the amount of blocks of ice in
Europe is constantly shrinking due to global warming. It has negative consequences on Europe's
tourists as visits to such ice blocks are decreasing and tiny islands are vanishing from Europe's
sea that is often unhappy of tourists. There are many steps that government takes to preserve
these in the environment, such as zero emissions of methane and carbon.
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CONCLUSION
From the overall discussion, it has been concluded that different factors will affect the
global tourism sector but organizations can achieve success through critical assessment and
comparison. Human causes are the key element that may affect destination preference. Most
organisations such as UNWTO, IATA, and PATA operate to increase the tourist advantages.
Govt also aims to encourage tourism in their country by offering free visas and convenient visa
services to citizens in other countries, and foreign tourism has a wonderful time in modern
environment.
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REFERENCES
Books & Journals
Online
Contribution of countries in global tourism. 2020. [Online]. Available Through:
< https://www.statista.com/chart/15588/international-tourism-expenditure-in-2017/ >
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